Just a few years ago people were feeling a sense of urgency to get a very basic web presence up and running. Now companies that panicked in creating that very basic website now have bigger issues if they have not moved beyond updating that website.
Organizations not only have to keep up with all of the changes with web creation vs content management systems, they now have to integrate mobile into the mix. With the integration of mobile platforms, organizations must be able to adapt marketing strategies for mobile while keeping up with the many changes that go along with those platforms.
It is a brand new world, that world is fast moving, powerful and can literally fit in your pocket. We are living in a world driven by mobile technology and users that need to have an ongoing source of information all the time and at their fingertips drive this. This is GREAT for people like me that are driven by technology, that have embraced this super quick moving technology but for businesses it can be tough keeping up. Especially if your organization is NOT technology focused.
So, not only do organizations have to adapt to mobile technology they MUST see that the dynamic that pushed the change are the people that are utilizing these technologies. PEOPLE are the driving force behind the change, they consume information differently, and they NEED to have information at their fingertips. So since organization MUST adapt their business strategy to incorporate mobile technology they must also understand that people have also changed. This understanding will help in visualizing the future sales and marketing strategies of their organizations.
At one time people were fine with consuming content by way of traditional sources such as newspapers, radio, television and other printed materials. NOW there’s a wave of people that have limited interest in those forms of media. These are the people that are driving the super quick change and this is a huge demographic that organizations must adapt their content for and recognize that these people are the population that are driving the change.
Mobile technologies are growing at a quicker rate than any technology in history. Take a look at the infographic below to give you the what, when, how and why of this growth and what you need to do to adapt your organizational structure to capitalize from this growth.
We all know that technology has changed our daily lives and how we do business. Some companies are really up on their game and embracing these changes and some are not. The companies that are on their game and truly embracing technology will really utilize new technology to propel their marketing efforts to the from of the pack, moving beyond their competitors.
Digital marketing has really transformed how we do practically everything; I would say that there is not a single industry that has NOT been affected by the growth of digital media.
One of the biggest changes that we’ve made in the past few years is how we consume media. We’ve gone from a traditional print world to a world that has a very digital focus. We have gone beyond just computer use to tablets and mobile and this growth is a total game changer.
Traditional marketing strategies are now being utilized in conjunction with digital marketing strategies to take marketing to a new level. One of the coolest displays of this is Augmented Reality Business cards, this technology blurs the world between what is real and what is computer generated. This allows you to put a really cool spin on your traditional old business card.
Take a look at augmented reality is allowing you to add a new dimension to business cards in the videos below
Let’s just for one second think about how HUGE Augmented Reality could be and realize that this could be an avenue in which to serve up the ultimate business pitch to that client that you’ve been trying to reel in, it could allow you to push your company capabilities to ANYONE that has your business card. Augmented Reality literally allows traditional media to become digital and that is HUGE for the future of marketing!
What are your thoughts? Do you see Augmented Reality in the future of your Digital Marketing Mix? As usual, I welcome thoughts or comments, good, bad, ugly or indifferent. You can find me on Twitter, Facebook or Google+
As a person that has taught in a technology forum, I have a love for education and the integration of technology in this field. Additionally as a parent, I feel as if education MUST change if we want to compete in this technology focused world, and change has to happen at the early childhood level NOT just the college level. This is imperative if we want to prepare our children for the real world. As a nation we must refocus our attention on schools, adding technology and addressing all areas that are lacking in regard to creating a more technology focused educational system for the coming generations.
It is really not optional, it is something that must be done and it must start at the Pre-school level if we want our children to be prepared to co-exist with technology in a world that is becoming more technology focused every day. Actually technology is moving so fast that is not growing at a daily pace but more of a minute by minute pace. This is one of the reasons that embracing technology at the preschool level is imperative.
Although technology has grown, the way in which we teach our children especially in the public school systems has not changed as much as it needs to, if we want to set our children up for success. When I was in elementary school, there wasn’t a need to change education to include technology as we were NOT in a technology focused world. However, that is not the case now, changes need to happen at the preschool level and onward to prepare our kids for college which has embraced technology. Not doing so is creating a divide that we may not have the ability to be bridge if it is allowed to go without being addressed much longer.
Take a quick look at the video below which will give you an idea of our lack of evolution in regard to education and how we seriously need to change how we view education as a whole.
As stated earlier, I grew up during a time when there was a lack of technology in schools, but it was during a different era. Times were very different, and technology was not a primary focus of anything, let alone EVERYTHING as it is now. However when I ventured into a technology field at the second phase of my career I was immediately hooked and realized the importance of technology and the role that it could play in our lives, the lives of our children and in our entire future. This is one of the reasons that I returned to school. Also, I just needed to be a part of the historical growth of all things related to technology.
When I decided to return to school for Internet Marketing 3 years ago, technology was no where near as advanced as it is now and that was just 3 years ago. The super quick growth of mobile devices and tables have really pushed the growth of technology at a exponential rate of speed. It is quite astounding! I do not anticipate the rate of growth slowing down anytime soon.
There has been tremendous growth of technology usage at the higher education level which is amazing but I would love to see MORE education initiatives to prepare younger children which could bridge the gap between preschool and the higher education level. For a person that is heavily involved and vested in the growth of technology I see any growth as phenomenal thing and I am looking forward to seeing what will come in the not so near future, especially in the area of Pre-K to 12th grade education.
Take a look at the Infographic below to display just how far we’ve come in the usage of technology in the field of education.
Please include attribution to OnlineColleges.net with this graphic.