Mobile Web: It’s NOT enough to have a Website anymore

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I’m sure everyone has noticed how awesome the mobile devices are that we have been using. How could you not notice when there are options like iPhone and others available? These phones allow you to do practically anything and everything on them, oh yeah you can talk on them too!

 

As we embrace the huge selection of mobile phone options we open ourselves to the vast amount of information that is available by way of mobile device. This technology has literally made us mobile, I mean really mobile. We are no longer chained to the wall for conversations and to our desks for Internet access.

 

This technology has opened so many doors, and as business owners  it has extended our reach beyond the traditional website. That is if we have been paying attention.  At one time it was enough to have JUST a website but not anymore. Now we have to have a Facebook business page, a Blog in addition to our traditional website.  We need to start thinking mobile!


Check out some of the stats below 

  • 1.08 Billion Smartphone’s worldwide
  • By 2014, mobile internet should overtake desktop usage
  • One half of all local searches are performed on mobile devices
  • 86% of mobile Internet users are using their device while watching TV
  •  29% of mobile users are open to scanning a mobile tag to get a coupon.
  • On average Americans spend 2.7 hours per day socializing on a mobile device
  • 91% of mobile Internet access is to socialize
  • Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
  • 200 million+ YouTube views occur on mobile devices per day
  • Women aged 3554 are the most active group in mobile socializing

Do you visit mobile websites? Are you happy with the site? If you are a business owner do you have a mobile version of your blog? As usual, I welcome opinions, good, bad, ugly or indifferent.  Feel free to leave a comment, catch me on Twitter or post directly on my Facebook Page. 

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on September 14, 2011, in Mobile, Portfolio and tagged , . Bookmark the permalink. 2 Comments.

  1. Business owners are starting to get it. The nice thing is you can optimize a site for mobile for very little, and the returns are very good. What businesses need to understand is that 4x more people are using their smartphones to access web content than desktops. I can see it in my logs. Those same people are also spending money with the businesses who provide the right content fast.

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