Technology, Social Media and Higher Education

Higher Education as we know it has changed some over the years but not drastically. I cannot say the same for technology and the people using technology, both of which have change so much in such a short period of time.  I am one that embraced the Internet wave in the 90′s and I am totally riding this new technology wave that we are experiencing currently.  To even call it a technology wave is minimizing it’s impact on the world.

Social Media has literally taken us by storm and has changed how we communicate, engage with others and even how we do business. It has become such an essential part of our lives in such a short span of time.  I love the changes and how its given us the ability to interact with so many people from all over the world.  I have learned so much from some of the people that I interact with on a daily basis from so many different countries.

A huge part of Social Media has been learning, that’s why the natural progression of social media usage should move into education. The possibilities and benefits of Social Media usage in all classrooms are almost endless, but movement into a college and university setting is almost essential for the growth of student education.

So many Universities are recognizing the benefits of a more technology driven education system by adopting online education, but I have yet to hear of Social Media being used as a complement to the curriculum. I would love to see more Social Media use by professors to open the door of communication with students.  New students are totally engrossed in technology, social media and most are constantly glued to their mobile device. This is why it is almost essential that colleges and universities start to embrace and integrate these technologies into their teaching methodologies.  It could act to open the door of communication with students, extend the reach of the professor and ultimately to drag some higher education establishments out of the dark ages.

A few easy ways that college professors could integrate social media:

  • Create a Facebook Page for your class: This could be used to post essential information about the class, the expectations etc. It would allow instant interaction between student and professor.
  • Create a Facebook Group as well: This could act as an avenue for students to talk, engage and get to know one another.  Students could also ask questions, gain feedback and hold discussions about coursework, projects and other expectations.
  • Create a Blog for your class: The blog could have the class syllabus, course outline, grading procedures etc.  This is great because students are mobile and this would be a great channel for students to log in and find out essential information about the class right from their mobile device.  There could even be posts that include research tips, reading materials etc.
  • Add QR Codes to the mix as well!
These few step could allow students that are more mobile to always have access to essential information needed to help them succeed in this increasingly technology focused world.    I would love to know your thoughts, opinions, good, bad, ugly or indifferent. Feel free to post your opinion here, catch me on Twitter or post your question directly to my Facebook Wall.
About these ads

About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on October 31, 2011, in Portfolio, Social Media, Technology in Education and tagged , , , . Bookmark the permalink. 2 Comments.

  1. Thanks so much for advocating the integration of social media platforms in the education system. I strongly believe professors should adopt this technology into their teaching.

    • Thank you so much for reading and commenting Lance! You are so right! I’ve noticed more professors adopting technology recently, especially QR codes which is really cool! I’m sure as time goes on, more educators will almost be forced to add more technology to their teaching strategies.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 6,852 other followers

%d bloggers like this: