Peace Out #Klout


Once Upon a Time there was a very new and exciting avenue which moved marketing away from boring guys spouting prepackaged messages at legions of people. The excitement in the villages was overwhelming, the people were excited and most importantly they moved from the perpetual state of WTH due to listening to those rehearsed depictions and blah blah blah marketing messages from old school marketers. The villagers, expressions went from Meh to yeah!  They wanted to reach out, engage and meet the people behind the companies that they elected to do business with using this new communication method. This new phenomenon was called Social Media and the villagers were in a state of euphoria.

 

Uh oh and along comes boring market companies again, holding on to the old ways and spouting messages of eeeekk OMG..Social Media ROI. Along comes a knight in shining amour with a huge K on his chest. Klout to the rescue! They had the answers, they could measure everything and provide the numerical data to big, bad, boring old school marketing companies.

 

Charismatic Klout convinced all of the villagers including myself that they indeed were the answer and that we should pay attention to the numbers that they have supplied about our influence.  We should wear these numbers proudly, supply them to all that would like to view them and offer a badge of honor on our blogs for all to see. We should further encourage our friends and followers to view this number and offer us encouragement with +K’s for all. The villagers were happy, for a while.

 

Then all of a sudden, one day out of the blue the lovely shininess of the Klout Armor started to tarnish. The scores that were touted left much to be desired. The raved about numbers started to diminish, dive and plummet.  The villagers were none to please and started to revolt, I am one of them so I must say Peace Out to Klout.

 

 

 

 

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on November 11, 2011, in Klout, Portfolio and tagged , , . Bookmark the permalink. 2 Comments.

  1. I’m with you. I deleted my klout profile last week when I learned that I was being penalized for talking to those with “less influence” when in the same breath, they were asking me to bring new folks with “no influence” into the fold. I’m no one’s mean girl. I talk to everyone. That’s why I do social media: to be social. Imagine! :-)

    • Hi Lauri! I AGREE 100% Klout is taking points away from being social when the point of social media is in fact, to be social, this is effecting THEIR credibility. To me it seems as if Klout has an agenda that doesn’t really involve the influence of the masses. Thanks for taking time to respond to my post!

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