The Benefits of Expanding Your Business Into A Global Market

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The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations.  The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes.  Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years. .

Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.

The evolution of change started about 15 years ago with the growth of technology.

Early Technology:  Organizations were driven by less savvy technology which  allowed for a very traditional workforce and did not offer much flexibility to embrace Global Expansion. 

  • Landlines
  • Typewriters
  • Fax Machines

Technology In the mid 1990’s: Set the path for moving toward embracing a global workforce. The introduction of more advanced technologies set us on the path toward a much more global workplace. 

  • Internet
  • Web 1.0
  • Cell phones

Present: Allows for the growth of a global workforce. The advancement of the following technologies put the mainstream workforce directly in the path to expand globally. 

  • Technology Growth
  • Web 2.0
  • Smart Phones
  • Growth of Freelancers

Near Future: Will allow all to totally embrace a global world.   Some of the more advance technologies that are in the works now will set us all on a path to the ability to become a totally global workforce. 

As technology grows organizations have to grow with them and Business Managers are in a unique position to make this happen if they take the necessary steps needed to create and embrace change. With any new growth there will be challenges and benefits for all involved, including Business Managers.


  • Technology Expansion
  • Cultural Barriers
  • Time Differences

Technology Expansion: The initial challenge that would have to be tackled is to ensure that we are, as an organization capable of handling the technology needed to expand into a global workplace.  With a few additions to our technology and someone to oversee the changes there should be a smooth transition.

  • Skype: Offers a way to communicate online with people from all over the world.
  • Google+ Is a way for teams to communicate by using the popular Hangout teleconferencing feature.
  • Smart phones that are equipped with Internet
  • Laptops and or Tablets for mobile communication

Cultural Barriers: Sometimes cultural and language barriers can be an obstacle with expanding globally. This can be overcome with training and proper staffing.

Time Zone Differences: When dealing with states there has to be an ability to adapt to time zone differences.  So when going global this will be a challenge as well.  Time zone differences also can be overcome with proper planning and staff.


  • Diversity in the workplace
  • Global Employment Capabilities
  • Expanding Global Reach

Diversity in the workplace: When we open the doors to different types of people, it brings a different perspective to projects. This is an essential function if we want to compete and excel in an increasingly global world.

Global Employment Capabilities: When we select to expand our global reach we really open the door to finding amazing talent beyond just our local area. We can add team members from any county in the world. That is HUGE.

When we select to bring in people from different countries and cultures, it offers a different perspective to our projects and environment.  This could act to give a wide variety of unique, creative and diverse views within our organization. A fresh approach in business will give us a competitive edge and that is beneficial to organizational growth and increased sales.

Expanding Global Reach: When we expand our employment capabilities this allows us to expand our global reach.  This is a direct result of the growth of technology, which allows us to reach beyond just our local tri-state area. We can now extend our organizational capabilities to many other areas. This could increase our company reach, expose our brand to new clients, increase sales and allow us to explore a totally different market.


The world is an ever changing place and we are becoming a much more global world. It is very beneficial to embrace these changes for the greater good of current employees, future employees and the organization as a whole.

About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on November 26, 2011, in Global Business, Marketing and tagged , , , , . Bookmark the permalink. 6 Comments.

  1. Informative post! Going global with the right business model is the next step with all the technology available. Businesses currently outsource outside the country since technology makes it possible to manage systems, hold video conferences or meetings, and the usual email/smartphone/social media channels. I think keeping an open mind when there are freelancers around the world or investors willing to back a sound plan will help small and mid-size business go to a new level, global.

    • Thank you so much for the taking time to respond and for the great comments Nakeva! We are really in a very unique position based on the growth of technology that we can consider going global regardless of the size of our organizations.

  2. I’m curious, does this plan apply to a small time blog/blogger such as myself?

    • Hi there Jueseppi!

      Thanks for taking time to read and comment! For sure depending on your business model, goals and drive to go global. Since we are so plugged in now and we have the ability to reach so many parts of the world we are only limited by our own vision. Online channels allow you to connect with people across many many oceans. This is what will allow us to expand businesses globally. Look at this conversation, we connected on Twitter now we are talking here! I am in Philadelphia and we connected in spite of that.

      • I am interested in taking this blog more global, and after POTUS Obama’s term ends I plan to stay political but evolve into much more political activism.

        When you/I have time, we’ll get deeper into details.

        Right now I am overseas but will be back home in a month.

    • That’s awesome! I look forward to hearing more. Let’s connect on FB

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