Monthly Archives: December 2011
I’ve talked to a few people in primarily sales industries that have yet to add a little Social Media to their presence. Coming from a sales background I do indeed understand the time constraints and things involved with meeting with clients, follow up calls, presentations and more. This can all leave a little time for anything else.
If you are in a more traditional organization that has not embraced Social Media organization-wide there are still things you can do to get yourself out there socially. We are quickly reaching a time with social media that we MUST have a presence. As consumers when we find about a company that is selling something of interest for us we immediately search for a Facebook Page, Twitter page and blog. So these are essential in any business but can really be particularly beneficial to people in account management and sales where it’s imperative that you reach new prospects on a regular basis. Social media is the best way to do this, while keeping abreast of what is going on with your industry with the more social media savvy folks.
Some things to get you started:
- Linkedin: One of the most popular professional social media channels is LinkedIn. It offers an opportunity to create a professional profile, a company profile and reach out to connect to possible prospects
- Facebook Business Page: Create a business page for your business and connect to people that have an interest in your services and clients. Add the Facebook widget to your blog so you can gain followers on your blog as well.
- Twitter: Create a Twitter page and provide essential and helpful tips about your industry. Remember, do not shove your sales pitch at your followers. Twitter is about sharing and engaging NOT pushing your products and services. It is fine to offer information about your services occasionally but be careful about how much.
- YouTube: People love video so record a 30 second commercial about your products and service. Add this to your YouTube channel. Create additional videos about your services, tutorials and videos that you think you followers would find helpful.
- Blog: Create a blog and provide information on your blog about your industry that would be of help to your followers. Share your blog on your Facebook Business page and Twitter channel.
- Xeeme.com: Is a very powerful networking platforms that allows you to extend your network and provides one URL for all of your social media channels.
- BrandMyMail: After you create you channels add them to your email! I just found an amazing FREE service that allows you to make your email more SOCIAL and I love it. BrandMyMail allows you to create a custom look to your Gmail and add all of the Social Media channels that you just created! For The WIN!!! Take a look at the video tutorial below.
As usual, I welcome all comments good, bad, ugly or indifferent. Feel free to leave a comment here, catch me on Twitter, Facebook or Google+
- 2012 Beginners Internet Marketing Guide (anisesmithmarketing.com)
- YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience (anisesmithmarketing.com)
- But I Don’t Have Time For a New Social Media Platform (anisesmithmarketing.com)
I am one to give most new social media platforms a new try even if I am using a similar platform. I guess I am know as a bit of an early adopter. This has totally been a positive thing for me because I have really found someamazing social media tools that I have incorporated into my marketing strategy that has really made my life a lot easier and save lots of time in the process.
I would stay that every NEW social media platform that I am currently using has been a result of giving a new channel a try. I think the willingness to try additional social media channels and apps can only be a good thing for your social media strategy in the long run. What do you have to lose?
As technology grows so will the continuous push of amazing applications, channels and platforms. In order to continue to grow in your chosen path it is essential to continue to give different channels a try. I look forward to exploring all of the technology that 2012 has in store for us and hopefully learning a lot as I travel the path.
- YOUR Marketing Department is Obsolete and You are a Fossil (anisesmithmarketing.com)
- The Importance of Flickr In Your Marketing Mix (anisesmithmarketing.com)
- 2012: 7 New Trends in Social Media (socialmediatoday.com)
The past few years have been really tough for the economy in the United States, but it looks as if ( fingers crossed ) we are looking at a bit of a rebound now. With economic growth and movement so does the need to acknowledge how things have indeed changed while were focused upon the economy.
One of the biggest changes that has happened is the socialization of technology and the movement toward a more engaging way to communicate. These changes have happened in every aspect of our lives and more-so in the workplace. The workplace is now almost forced to reevaluate the way they’ve been doing business for many years to incorporate different strategies. This will involve improving technology within the workplace and that means an influx of hiring of employees needed to fulfill those technology needs.
Take a look at a some of the industries listed as in demand by Inc.com
Software Engineers and Web Developers
The demand for top-tier engineering talent sharply outweighs the supply in almost every market especially in San Francisco, New York, and Boston. This is a major, major pain point and problem that almost every company is facing, regardless of the technology “stack” their engineers are working on.
Creative Design and User Experience
After engineers, the biggest challenge for companies is finding high-quality creative design and user-experience talent. Since almost every company is trying to create a highly compelling user experience that keeps people engaged with their product, it is tough to find people who have this type of experience (especially with mobile devices including tablets) and a demonstrated track record of success.
It is always helpful for an early-stage company to hire someone who has very relevant and specific experience in your industry. This is especially true for product management, since the person in this role will interface with customers and define the product strategy and use cases. However, be prepared, as it will be a challenge to find people with experience in these high-growth industries: consumer web, e-commerce, mobile, software as a service, and cloud computing.
I’m not talking about old-school marketing communications. Companies are looking for expert online marketers who know how to create a buzz of inbound marketing or viral traffic through the web, social media, and content discovery. Writing a good press release just doesn’t cut it anymore, as everyone is looking for the savvy online marketing professional who understands how the current state of the web operates and knows how to make it work to their benefit.
Since data is becoming more and more accessible, smart companies are increasingly making decisions driven by metrics. Analytics is becoming a central hub across companies where everything (web, marketing, sales, operations) is being measured and each decision is supported by data. Thus, we are seeing a high level of demand for analytics and business intelligence professionals who almost act like internal consultants; they help determine what should be measured and then build out the capability for a company.
- The Benefits of Expanding Your Business Into A Global Market (anisesmithmarketing.wordpress.com)
- SocialMedia The Route To Your Next Gig (anisesmithmarketing.com)
- Land the Tech Job of Your Dreams (anisesmithmarketing.com)
- Do we have it all wrong? Is Freelancing the way? (anisesmithmarketing.com)
As we all know Social Media is HUGE, I would go as far as to say that it is really the future of Internet Marketing. Maybe I should say that it is a huge PART of Internet Marketing. Social Media is a very important part of the Web 2.0 movement which has allowed us to think of Internet Technologies in a much different way that we though of them in the early stages of the Internet or Web 1.0
We are well into Web 2.0 and moving toward more advanced web technologies as we speak. Web 2.o moved us to a much more engagement focused way of communication online. New web technologies will give us a much more immersive web experience, it will be as if we are becoming one with technology. This will move us way beyond engaging and interacting with our online experience.
Technology has started to move us in the direction of providing the ability to literally live, breathe and feel the technology. These technologies are evolving and moving to mainstream as we speak.
Second Life is a virtual world that has been around for quite a while and it offers the ability to immerse ourselves into the technology by allowing a person to created an avatar of themselves and literally live, work and play within a virtual world. It even offers an avenue to create structures, buildings and homes. Although Second Life has been around for a while it is said that more organizations will be developing similar virtual worlds like platforms to bring a true immersive experience as we move closer to Web 3.0. There has even been talk of merging Augmented Reality and Virtual Worlds. The nerd in me is totally doing the happy dance.
More and more companies are using virtual worlds for online education, virtual meetings, trade shows and conferences. I anticipate that the growth of the global workforce, telecommuting and online universities will see a higher demand for usage within the virtual world and or 3D space.
With companies and Universities diving into technologies that bridge the gap between real world and virtual world we all will have to familiarize ourselves with these technologies. Some additional technologies that you should keep an eye on:
Take a look at some of the videos below that will give you an idea of how far we’ve come to where we are going next with
Web 1.0 -3.0
Second Life: Virtual Worlds
The Semantic Web, The future
Augmented City 3D from Keiichi Matsuda on Vimeo.
I would love some feedback! Let me know you think, good, bad, ugly or indifferent. Feel free to catch me on Twitter, Facebook or Google+.