A Blog is NOT Optional: Whatcha’ waiting for? Start #Blogging.
Posted by anisesmith
At one time it was enough to have a website, and in actuality that was not so long ago. The goal of a traditional website was to provide an avenue in which customers and potential customers could visit to get a feel for your company. It is a bit of a ” Let me check them out…” but on a business level. So mostly everyone now has a website although I recently discovered a company or two that DID not have a website. I can’t even imagine, however that is totally another blog post.
The first wave of internet, Web 1.0 had everyone create websites, however we are now way past just having a website because we are now in a much more socially engaged world. Web 2.0, or the social web is an era that is much more social, engaged and very interested in fresh new content, which surpasses the capabilities of traditional websites. This has pushed us away from a static website which usually is not regularly updated to provide content fresh enough for the new more engaged Web 2.0 users. So the need for a blog which provides new, fresh and more engaging content to readers sometimes on a daily basis is not optional but really almost required at this point.
The demand of the more socially engaged readers are more in tuned to companies and organizations that they select to do business with. Not only do they want to check out a company Facebook page but they also want to check out the company blog. They want to feel as if they are getting to know the people behind the company that they are doing business with. This is one of the reasons that blogs are so popular and are a necessity anymore.
In addition to providing content for readers, blogs allow companies to supply an ongoing source of fresh content to Google by way of blog post. This makes the Google Bots happy, feeds the new Google Panda, acts to increase search ranking and provides ongoing brand recognition to customers. This is a Win – Win scenario for companies! So I say businesses, start blogging because it is no longer optional it is a necessity. Trust me, your competitors are blogging!
- 8 WordPress Plugins For Promoting Your Blog and Getting More Exposure (pressography.com)
- Bloggers, Formats, Followers and Being Found (AniseSmithMarketing.com)
- Why You Should Host Your Own Blog (AniseSmithMarketing.com)
- Promoting your business blog with a press release (marketing.yell.com)
About anisesmithAnise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.
Posted on December 6, 2011, in Blogging, Internet Marketing, Marketing, Technology, Web, Wordpress and tagged Anise Smith, Blogging, Business, Facebook, Google+, Internet Marketing, Marketing strategy, QR Code, Rate of return, Social Media, Technology, Web 1.0, Web 2.0, wordpress. Bookmark the permalink. 4 Comments.