Internet Marketing C.O.D.E. #SocialMedia Marketing Beyond Status Updates and 140 Characters
Social Media is quickly taking the place of traditional media, so shouldn’t there be a conscious effort to step up the INTERNET MARKETING game beyond just a Facebook post and 140 characters and link by way of Twitter. There are so many other channels that need to be tackled if marketers are NOT to be viewed as people just playing on Facebook and Twitter.
One of the benefits of obtaining advanced training, certifications and or Terminal Degrees in Internet Marketing is having the tools and strategic ability to provide services beyond the page update and tweet. Social Media can be a very powerful tool if used properly to promote a brand, increase awareness and engage current / potential customers. If your Internet Marketer has more of a strategic background, they will have the ability to uphold and rock the Internet Marketing CODE:
Content: One of the first things that must be planned when creating a marketing strategy is planning the kind of content that will be provided to a particular social media channel. One thing that must be a given, the content must be GREAT. No matter what Content is still King.
- Original Content: Creation of original blog content is a great way to provide relevant and useful information to followers. It allows a way to put a spin on a topic while providing information of value.
- Shared Links: There are so many blogs, websites and new sources online that supplying relevant and useful content is easy to do by sharing links to friends, followers and customers by way of social media channels.
- Curated Content: This is one of the fastest growing segments of social media and it is really growing in popularity due to the ability to supply an abundance of relevant information to followers. Additionally content curation allows the ability to share a variety of opinions by sharing different content from an abundance of sources.
Optimization: There is an abundance of different social media channels, so much so that it is almost overwhelming. When creating an Internet Marketing Strategy it is highly recommended that a selection of different social media channels are selected and the content is then optimized. This involves merging traditional SEO/SEM strategies into the social media marketing plan.
Delivery: After creating great content, then optimizing that content for social media channels the next step is creating an effective way to deliver that content to your followers. Facebook, Twitter and Stumble Upon is a great vehicle to deliver your content. These channels should not, by any means be the extent of your Internet Marketing Strategy.
Evolution: One of the most important thing in any Internet Marketing Strategy is to continue to evolve, grow and add more services to your company capabilities. Evolving beyond social media, status updates and 140 characters is something that we all must aspire to.
Internet Marketing CODE: Content, Optimization, Delivery and Evolution is a MUST!
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Posted on December 6, 2011, in Blogging, Branding, Facebook, Internet Marketing, Marketing, Social Media, Technology, Twitter, Web and tagged Anise Smith, Facebook, Internet Marketing, Marketing, Marketing strategy, Search Engine Optimization, Social Media, StumbleUpon, Technology, Twitter, YouTube. Bookmark the permalink. 10 Comments.
Content is king both SEO and SMO. Attractive content will get more sharing and long travel in search engines. SEO will take long time to drive more traffic but SMO short term period news will get popularized
Thank you so much for taking time to comment. You are so correct Mark!
If all this sounds daunting and like a giant mountain to climb take heed, with a little practice the mountain will be much easier to climb. With Internet Marketing you can earn a full time income working just part time. Simple Internet Marketing can be just that “Simple.”
Hi there – I appreciate the opportunity to leave a comment on your blog. I appreciate discovering excellent material pertaining to Internet marketing, SEO, and related subjects as there is a lot of inadequate information being published lately. I honestly think that these areas like mobile, offline/local business, and social networking are tremendously expanding segments and to ignore them is to guarantee that a business (both the client’s and our own) will fall behind their competition within the next year. When was the last time anyone opened a phone book to search for a product or service? It is all on the net now, and particularly with the younger 19-34 market you can see this on a high growth curve. Again, thanks for your time and keep up the good work on your web page.
It is important to discover everything you can about SEO and Internet Marketing ideas – never stop the quest for knowledge and build upon your knowledge of this industry!
Thank you so much for the great compliment, taking time to read and comment on my blog Jeanie! It is imperative that we stay up on all forms forms of Internet Marketing Strategies, Social Media and SEO I agree 100%. Things in our industry are changing so quickly that we must make a conscious effort to keep learning. What an exciting time to be involved with technology, we are literally a part of history in the making.
Thank you so much
It is an ongoing learning experience to keep up on all of the platforms and Internet Marketing trends. It is so exciting though and it really is a great time to be involved with technology. We are literally living through history in the making.
Hi, You have given some great insights about Social Media gaining relevance over the traditional media. You have rightly said that content is still the king. Curated content is new to me and seems to be quite interesting.and powerful.
Hi George!
Thanks for taking time to read and comment. Content is indeed still king and the areas in which to gain that content are growing. Content Curation is one of the areas that has been really growing. I love it because it offers unlimited opportunity for the curator to provide great information from different sources to friends and followers. Enjoy!
Hi Anisesmith,
Thanks for giving me your reply. Recently Digg has offered a chance to link segments of posts of interest to be published on Facebook. Is this part of content curation.? Sorry for my naivety in this matter.
Hi George,
No need to be sorry at all, this stuff is just SO new! Curation does offer the ability to share with other social media platforms so in that sense it is very similar. I use Scoop.it and you create an account, add key words to subjects that you want to focus upon and scoopit pulls content from various online sources. This content is added to your account, then you can opt to “scoop it” by adding it to a small webpage created for you by scoop.it and sharing it to different channels. Here is one of my Scoop.it topics QR Codes http://www.scoop.it/t/anisesmith-qr-codes. I also just posted about Content Curation this morning, http://anisesmithmarketing.wordpress.com/2012/02/03/content-curation-101-what-you-need-to-know/