@Kred Beyond Influence: What You NEED To Know @PBrowsrJoshua
Posted by anisesmith
Everyone that knows me really REALLY knows that my attention span when listening to webinars, during meetings and attending class is negative 100, if not lower. I must really have a strong interest if I sign up and a stronger interest if I actually DO NOT multitask through the entire experience. So when I was asked to meet with Joshua at PeopleBrowsr for a demo of Kred, I was initially like WTH and why would I need a demo. Then I took a look at the platform, realized that there was way more to it than I originally thought and scheduled the demo.
The first thing that I learned about Kred was that they are a part of PeopleBrowsr which is a very powerful Social Analytics Platform. I soon realized how much they rocked as the presentation went on. Another very important thing that I learned was that they are REALLY TRANSPARENT, not the blowing smoke up your ( cough cough) as some other platforms claim.
Kred demonstrates your social influence and displays exactly how the scores were compiled, how the numbers were calculated and all in real time. Kred has areas of focus, Communities in which a person can have influence, this is based on Twitter profiles. This area of influence is NOT necessarily based on YOUR Twitter profile but the profile, and keywords of your followers profile. For instance one of my influence areas is Sailing ( everyone that knows me is laughing Def Comedy Jam hard now because I have an extreme water phobia ) but this category is NOT what my interests are but the interests of a LOT of the people that I am engaged with.
So on a side money making note, this is HUGE for business because if there were companies interested in marketing to a Sailing demographic I would be the person that could be used to get to this audience.
Kred Scores are based on an Influence Score and an Outreach Score and focused in different Communities or areas of influence as stated above. So as I describe above I have an area of influence in Sailing so I would have an Influence and Outreach Score for this category.
The Influence Score:
Kred Influence is the measure of what others do because of you. Influence increases when others take action because of your content. Your Influence score increases when someone retweets, @replies or follows you.
The Outreach Score:
Kred Outreach is the measure of your generosity. Outreach increases when you retweet, @reply, or follow a new person. As you accumulate Outreach Points, you move to a higher Outreach Level. Because Outreach Points are a reward for being active and benevolent, your Outreach Level never goes down.
Outreach Points are earned anytime you do something generous for someone else. Outreach can never go down because we believe that the capacity for generosity is infinite.
To read more about Influence and Outreach check out the rules
The above is just a small portion of what PeopleBrowser and Kred has to offer. I suggest you try to get an invite to Kred because, THIS is HUGE for individuals and businesses. Most importantly this is why Kred is going to rock the world of Influence in regard to Social Media, Social Analytics and More.
- Social Media And Time Management (anisesmithmarketing.com)
- #SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl (anisesmithmarketing.com)
About anisesmithAnise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.
Posted on December 14, 2011, in Kred, Portfolio and tagged Anise Smith, Internet Marketing, Klout, Online Communities, PeopleSoft, QR Code, Social Media, Social network, Technology, Twitter. Bookmark the permalink. 9 Comments.