@Kred Beyond Influence: What You NEED To Know @PBrowsrJoshua
Everyone that knows me really REALLY knows that my attention span when listening to webinars, during meetings and attending class is negative 100, if not lower. I must really have a strong interest if I sign up and a stronger interest if I actually DO NOT multitask through the entire experience. So when I was asked to meet with Joshua at PeopleBrowsr for a demo of Kred, I was initially like WTH and why would I need a demo. Then I took a look at the platform, realized that there was way more to it than I originally thought and scheduled the demo.
The first thing that I learned about Kred was that they are a part of PeopleBrowsr which is a very powerful Social Analytics Platform. I soon realized how much they rocked as the presentation went on. Another very important thing that I learned was that they are REALLY TRANSPARENT, not the blowing smoke up your ( cough cough) as some other platforms claim.
Kred demonstrates your social influence and displays exactly how the scores were compiled, how the numbers were calculated and all in real time. Kred has areas of focus, Communities in which a person can have influence, this is based on Twitter profiles. This area of influence is NOT necessarily based on YOUR Twitter profile but the profile, and keywords of your followers profile. For instance one of my influence areas is Sailing ( everyone that knows me is laughing Def Comedy Jam hard now because I have an extreme water phobia ) but this category is NOT what my interests are but the interests of a LOT of the people that I am engaged with.
So on a side money making note, this is HUGE for business because if there were companies interested in marketing to a Sailing demographic I would be the person that could be used to get to this audience.
Kred Scores are based on an Influence Score and an Outreach Score and focused in different Communities or areas of influence as stated above. So as I describe above I have an area of influence in Sailing so I would have an Influence and Outreach Score for this category.
The Influence Score:
Influence
Kred Influence is the measure of what others do because of you. Influence increases when others take action because of your content. Your Influence score increases when someone retweets, @replies or follows you.
The Outreach Score:
Outreach
Kred Outreach is the measure of your generosity. Outreach increases when you retweet, @reply, or follow a new person. As you accumulate Outreach Points, you move to a higher Outreach Level. Because Outreach Points are a reward for being active and benevolent, your Outreach Level never goes down.
Outreach Points are earned anytime you do something generous for someone else. Outreach can never go down because we believe that the capacity for generosity is infinite.
To read more about Influence and Outreach check out the rules
The above is just a small portion of what PeopleBrowser and Kred has to offer. I suggest you try to get an invite to Kred because, THIS is HUGE for individuals and businesses. Most importantly this is why Kred is going to rock the world of Influence in regard to Social Media, Social Analytics and More.
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Posted on December 14, 2011, in Kred, Portfolio and tagged Anise Smith, Internet Marketing, Klout, Online Communities, PeopleSoft, QR Code, Social Media, Social network, Technology, Twitter. Bookmark the permalink. 9 Comments.
Kred is useless though, all it does is count Twitter Re-Tweets and stuff. There is something to be said about an algorithm that approximates real influence, but as you can see by the add up, all Kred does is give you 10 points for getting an @ mention. It would be extremely easy to game.
Hey Adam! I initially thought Kred would be a Klout Clone, however it really REALLY isn’t. If you have a chance see if you can sit through one of the Kred Demo’s it will give you a much better picture of the platform. It is much MUCH more than an avenue to count tweets.
Adam, The transparency is (in part) meant to help expose attempts at gaming the system. Also, the communities mean that even if someone tries to game their score Globally, it may have no effect on their score in (for example) the Dog Lovers community. Finally, the dual score for Influence and Outreach can be used as a way to sniff out people trying to game the system — someone with high Outreach and low Influence is @ replying a lot but their content is not making much community impact.
Cheers, Shawn
Anise, Thanks for your incredibly generous post. It’s great to see people in our community as excited about Kred as we are!
Many of the features in Kred started as suggestions from our peers and colleagues, so definitely ping us with your ideas as you use the service.
See you on the sailboat! – Shawn
Hi Shawn! You are very welcome! I must THANK YOU for providing us with this amazingly awesome platform! I am very excited about Kred and a lot of people in my Internet Marketing Circles are as well!
Anise, this is great info and feedback on Kred! I haven’t gone into detail with the features but I like what I see and its better now that you explained some of the background. Excellent Post!
Thank you so much Nakeva! This is a ROCKIN platform. I am considering creating a video…
A video would be awesome! And, another post
The platform has so many different amazing elements, I believe that I could probably come up with another post. Thanks Nakeva