I’ve talked to so many people that are transitioning from traditional marketing strategies to new media marketing technologies that have not started to use Twitter yet.  When I ask why, I got the same response that I had for  people before I started using Twitter more effectively, “What the heck can I say within 140 characters that would be relevant.” That was of course before, I became a HUGE  fan of Twitter.

We have to look beyond the ability of the 140 character limit and really see the huge potential of Twitter. This is especially true for businesses that are just starting to really move into the social space.  The first appeal of Twitter is building your brand identity, which is HUGE for smaller businesses that have minimal online presence.  Creation of a free Twitter account allows you to immediately start your journey in building your brand recognition in your business area of focus.

The second appeal of Twitter is that is can be used as a vehicle to expose more people to your brand, message, products and promotions if you have a sales focused business.  Twitter is not so much about pushing the ” buy this..I’m selling this…blah…blah..blah” ,  that is more of a traditional sales pitch. Twitter is more about sharing your knowledge on a subject, interacting with people and providing content that is useful to followers.  So Twitter is really NOT about your message push but more about building a relationship with your friend and followers.

Building quality followers, this, I would say is an essential focus of having an effective Twitter presence.  Once you decide to dive into the Twitter space it is essential that you build a following of quality people.  I’ve found that building this organically has worked for me, which means the “I can get you 250,000 Twitter followers in 3 minutes” is super lame, especially when most people that are pushing that don’t even have 250,000 followers themselves.  That is, however another blog post for a different time. :-) Back on topic,  I simply follow people that I have an interest in, that are involved with my industry and/or that may be interested in the content that I provide.

Finally, one of the most important thing about building an engaging following is providing content that is of value to the people that follow you. Again, this is SO not about you and pushing your sales pitch. This is about providing content that is of value, that answers questions and / or that provides insight on a subject.  Initially you may not be sure what content is of value to your followers but as you get to know your followers, you will gain insight about what kind of content is appreciated and what kind is not.  If you get responses, thank yous’ and retweets the content is good, but if you get WTH, unfollows and tweets with ???, not so much. LOL . Its all trial and error.  So, stop reading and start Tweeting.

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave me a comment here, catch me on Twitter, Google+ or Facebook.

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