Sales and Account Managers ADD A Little #SocialMedia To Your Strategy & Your Email



I’ve talked to a few people in primarily sales industries that have yet to add a little Social Media to their presence.  Coming from a sales background I do indeed understand the time constraints and things involved with meeting with clients, follow up calls, presentations and more. This can all leave a little time for anything else.

If you are in a more traditional organization that has not embraced Social Media organization-wide there are still things you can do to get yourself out there socially. We are quickly reaching a time with social media that we MUST have a presence. As consumers when we find about a company that is selling something of interest for us we immediately search for a Facebook Page, Twitter page and blog. So these are essential in any business but can really be particularly beneficial to people in account management and sales where it’s imperative that you reach new prospects on a regular basis.  Social media is the best way to do this, while keeping abreast of what is going on with your industry with the more social media savvy folks.

Some things to get you started:

  • Linkedin:  One of the most popular professional social media channels is LinkedIn. It offers an opportunity to create a professional profile, a company profile and reach out to connect to possible prospects
  • Facebook Business Page: Create a business page for your business and connect to people that have an interest in your services and clients. Add the Facebook widget to your blog so you can gain followers on your blog as well.
  • Twitter: Create a Twitter page and provide essential and helpful tips about your industry. Remember,  do not shove your sales pitch at your followers. Twitter is about sharing and engaging NOT pushing your products and services. It is fine to offer information about your services occasionally but be careful about how much.
  • YouTube: People love video so record a 30 second commercial about your products and service. Add this to your YouTube channel.  Create additional videos about your services, tutorials and videos that you  think you followers would find helpful.
  • Blog: Create a blog and provide information on your blog about your industry that would be of help to your followers. Share your blog on your Facebook Business page and Twitter channel.
  •  Is a very powerful networking platforms that allows you to extend your network and provides one URL for all of your social media channels.
  • BrandMyMail:  After you create you channels add them to your email!  I just found an amazing FREE service that allows you to make your email more SOCIAL and I love it.  BrandMyMail allows you to create a custom look to your Gmail and add all of the Social Media channels that you just created! For The WIN!!!  Take a look at the video tutorial below.

As usual, I welcome all comments good, bad, ugly or indifferent. Feel free to leave a comment here, catch me on Twitter, Facebook or Google+

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on December 28, 2011, in Marketing. Bookmark the permalink. Leave a comment.

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