2012: How New Media Works, THE 12 Social Media Platforms Explained

I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.

12 Platforms you should check out for 2012:  

Mark Zuckerberg, founder and CEO of Facebook


There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!

Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.

Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.

When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people.  So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.

Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters.  Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with.  Twitter is HUGE, use it.

Google +

Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer.  Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.


Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.

Image representing Tumblr as depicted in Crunc...


Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.


Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried  and that was WordPress.  I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option.  Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book.  I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.


Image representing StumbleUpon as depicted in ...

Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!


Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools;  However, I really LOVE Commun.it.  This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following.  Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES

Empire Avenue

Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.

What’s good about Empire Avenue is that it numerically rates your social media activity by  platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.

You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.

This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on.  What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet.   Join, then chase down the Facebook Groups, Social Empire, Team Zen,  XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.


I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever.  Twylah is still in Beta so you have to ask for invites.


Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.


Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it,  the content is almost irrelevant. Triberr is the key  to getting readers for your blog content.

Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share  this content with their Twitter followers.  This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.

When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.

The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe.  Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join.  If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.

OK, those are my 12 things for 2012. Rock on!

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on January 1, 2012, in Blogging, Branding, Empire Avenue, Facebook, Google+, Internet Marketing, Marketing, New Media Marketing, Portfolio, Social Media, Technology, Twitter, Web, Wordpress and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 16 Comments.

  1. A solid 12…Working on a piece now with 2 in the list (Scoop-It and Stumbleupon). I never caught the Tumblr bug, but I know all the kids like it…Nice overview of some useful platforms…

    • Thank you so much Steven! The goal was to go into a bit more detail of the 12 that were discussed in Michael’s post. I wanted to supply the “Why” for using these platforms. I love Tumblr :-), easy to like posts, easy to follow and great for showing small bits of information. I Love Scoop.it and just started really using Stumbleupon more…..I will look for your post!

  2. I used the invite for commun.it and I am still learning about Twyla – should go to my page as it has been awhile. I am going to get active with my WP blog starting today. I am lost at favo.rs – even though you did not mention it that and buffer app I have joined but not really sure what I am doing. I also did wahooly the other day thru klout and Kred.

    I am not sure how I even hooked up my visibli so that every time I create a link for twitter it uses that but I should check my stats to see what is happening with that.

    • Hi Bonnie!

      I LOVE Commun.it because it have been great for helping me to manage Twitter. Let me know what you think of Commun.it. One of the great things about Twylah is the Power Tweet, especially for content that your really want to get a lot of traffic from. I’ve used it a few times and I will definitely place some for focus on Twylah. I just started using Favo.rs so I am not that familiar with it yet, time permitting I will dig around a bit to see what its about. A lot of people in our circle are on there so it does rate some looking into :-) I started using Buffer recently and I really like it because it has really allowed me to manage my social media time more. I may have blogged about it recently. You will get use to them all with as you play around with them more. So many platforms so little time. :-)

  3. This is a pretty good list Anise. I am liking Chime.in myself, it’s a rare social network where most all of the users only have positive things to say about it. They intend to allow people to generate income from their user generated content in the future, but so did Knol, and that never materialized. One that I think you missed is Youtube, which is possibly the best tool for someone who is really creative but has no online presence or experience with other social media. It’s a tough crowd, you see a lot of dislikes, but it’s easily one of the most valuable Social Media tools. 12 is a bit much for most people though, but not your social media friends who are reading this. just look at this list of the networks I’m on (that I could remember), it’s ridiculous http://adamjustice.me/social-media-services/

    • Hi there Adam! Thank you so much! I really need to go on Chime.in because although I have an account I haven’t spent that much time on there. I will follow your lead and check it out a bit more thoroughly. I do like the idea of monetizing :-)

      You are right with YouTube. I LOVE Youtube, I’ve created quite a few videos and I am about due to create a new one for 2012. YouTube is something that I use a lot as a marketing tool because I know how to create videos but I left it out because some people really don’t know how to create videos. You are right is it totally for the creative type! You are indeed on a LOT of platforms…Have you checked out XeemMe.com for all of your channels? It is such a great time to be involved with technology.

      You are right, twelve is quite a lot but this post was mostly geared toward people in the Social Media circles. This post was actually prompted by a post a few days ago from Michael Q Todd. We were discussing some of the platforms that have helped with social media strategy, time management and just plain old cool platforms. He created a blog from that discussion and this prompted me to give more details about the 12 platforms that we discussed in his post.

      I actually created a blog which would give the non social media user more of a starting point The Beginners Internet Marketing Guide. I also did one for sale people that are just starting to get into social media, Account Managers Add a Little Social Media…

      Thanks for taking time to comment Adam! Happy New Year!

  4. What about Blogger Anise. There are gazillions of non monetising bloggers churning out content on Blogger Yes it is not a marketing professionals platform, but there are gazillions of potential customers using it.

    • Hi! I started with Blogger, I still have the account and I do like that format as well. It is really great for Google AdSense and I hear that they will be merging a bit with the Google+ platform. I think all blogging formats are great and really should be selected based on the bloggers needs Blogger is a perfect format for some people. I actually use my Blogger account for my Social Media Press Release page. When I selected to go with WordPress.org for one of my blogs, I really needed a really powerful Content Management System with SEO, Analytics, Social Sharing, eCommerce and more so I HAD to go with WordPress. So ultimately blogging platforms should fit the needs of the user. I am open to all but WordPress is rocking my world right now for what I need to do! Thanks for commenting and Happy Blogging :-)

  5. Great stuff Anise… I am particularly happy with the wise words on G+… most people are confusing it as a few platform (FB alternative)… interested to check out commun.it… only allowed me 2 accounts so seems a bit limited… but haven’t really got past the sign up screen … imagine there will be perhaps professional options… or maybe I am just confusing it… too much with hootsuite…

  6. Now I get triber I believe this was a great help !!!
    Shoot XeeMe fell of the list. But then it’s more a tool than a platform. OK will work hard to make it in 2013 *LOL* — But yeah this is a great list Anise!!!

    And yes here is Adam’s XeeMe http://www.xeeme.com/adamjustice and Bonny’s http://xeeme.com/autismfamily


  7. Loved reviewing your 12 and like Joanne signed up for Commun.it – thanks – always learn from you :D Here’s to a rocking 2012

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