There is a lot of dialogue and misconception about Google+ which displays as minimizing this very important platform . Google+ is not only the one to pay attention to but this platform is a GAME CHANGER. Google has been planning for this for quite a while and tweaking all of their platforms accordingly.

Those involved in Internet Marketing Industries recognize the importance that Google+ will play in the future of the growth of the Internet now and in the very near future. I guess that is why most of the early adopters are strong advocates of this platform.

If we just take a minute to think about Google up until now we should realize how powerful this platform is going to be once all of the pieces are in place.  Google didn’t start as the powerhouse that it is now but the added pieces of the puzzle until they gained momentum and became the force to be reckoned with, that they are now.

Google recognized the power of social media, word of mouth, viral content and made a few attempts at trying to get in on the action. While continuing to dominate search they continued to move toward becoming more social and taking note of the errors of other social media platforms.

The roll out of the +1 was the first overt move toward a successful social platform, it moved Google users toward becoming acclimated to performing a social media action.  As we were performing actions we really didn’t see the big picture and what the reaction of that social media action would be because that was before Google painted the big picture for us or a portion of the big picture.  We all know for every action there is a reaction which is becoming evident now that Google has rolled out the Google+ social platform.

Google rolled out Google+ now those +1’s that we’ve been clicking are starting to make a bit more sense as they now are on display in our Google+ page.  Additionally the +1’s are now starting to show up in search results. WOW, that’s HUGE!  Google recognized the power of the Facebook “LIKE” and went with the +1 . What’s really REALLY different about this is that the Facebook Like remains within Facebook or on an individuals online platform by way of widget but the +1 WILL move within Google+ Social Platform,  and SEARCH results.  That’s the Game changer and that’s the beginning of Social Search.

So what we have is Google a dominating force, Social platforms, the power of word of mouth marketing by way of the +1 all rolled up with and mixed into the famous or infamous Google algorithm tweaked with Panda.  All of this creates what will change how we  view, process and search data.  I will say it again, Google+ is  Game Changer so you’d better pay attention.

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