It’s 2012: Poop or Get Off The Pot. It’s Time To Step Up Your Content Game
Posted by anisesmith
I am an Internet Marketer, but primarily I am one that consumes content first, this means that I am very aware of good content and crappy content. There are lots of both floating around on the net. With that said my opinion of crappy content may not be another persons crappy content. One persons trash is another persons treasure, this applies to content as well. As creators and curators of content we should first and foremost be cognizant of our followers, their needs, the types of content that they appreciate, in addition to the quality of content that we are providing. This thought process about content and quality was prompted by a few followers.
I had someone ask me if I could Retweet more of their content on several occasions. My first response was oh ok, you need more RT’s. Then I thought about it and was like well, I could RT more of your content but, frankly the content that you are creating and curating may not be good for my followers. I think if you are aware of what your followers like, if you are in touch with your audience and engaged with your online friends you would realize that if your content is not being shared, that retweeting is just a surface issue. The bigger issue is that you, as the content curator and provider you must find content that people feel compelled to share. So ultimately, the goal here is not to focus on the RT, although we all like them, but to focus on providing content that people would like to share with their followers. To ONLY focus on a number of Retweets creates a bit of an old school “push my message” kind of thing instead of providing engaging information that people find valuable enough to share with their friends and followers.
As we move along this year, great content will become much more important, the days of shuffling the same crappy content that everyone else is shuffling will no longer be acceptable. We are living in an increasingly social world filled with sharing of huge amounts of data and people are becoming quite overwhelmed with the amount of content and quite frankly less than tolerant for the noise of the bad content. In essence time to poop or get off the pot and step up your content game.
One of the driving forces to provide great content, in 2012 will be by Google, due to Panda updates. This will force the content issue more than anything and creators and curators will be forced to provide more quality content. This is the best for social media as an entire industry, but will, I believe separate the Social Media Experts from the Gurus. ( Oops, there’t that word again) Ultimately, great content is what drives people to share, compels people to engage and creates viral content. If we all keep this in mind we will not only adapt to the Google algorithm changes, engage with social media followers more, have more Retweets but feel more confident that we are providing the absolute best quality content for followers.
- 2012: How New Media Works, THE 12 Social Media Platforms Explained (anisesmithmarketing.com)
- 11 Guaranteed Ways to Get Others to Retweet Your Content (hubspot.com)
- Content May Be King, But Curation Is the Throne: 5 Ways To Add Value with New Curation Services (scoop.it)
- 10 Thought Leaders Share Thoughts on Content Marketing & Curation (scoop.it)
About anisesmithAnise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.
Posted on January 5, 2012, in Blogging, Internet Marketing, Marketing, New Media Marketing, Social Media, Twitter and tagged Anise Smith, Curation, Curator, Digital curation, Facebook, Google Algorithm, Google+, Internet Marketing, Marketing, Marketing strategy, New social media, Online Communities, Panda, Search Engine Optimization, Social Media, Social Media 2012, Technology, Twitter, Value added, What's new 2012. Bookmark the permalink. 1 Comment.