Are You YouTubing? #SocialMedia And #YouTube Go Hand In Hand
YouTube is the SECOND most search channels online, first only to Google. That is HUGE! This is reason enough for you to seriously consider adding Youtube to your arsenal of social media tools. Think about how big that is and how big that could be for your brand. A person searches Google 1st and then pops over to Youtube to search. So if you have your brand on Youtube this is definitely a For The Win for your brand.
Something else to think about, Google is #1 for search, Youtube is #2 , both of which are Google holdings. So think about the importance of Google+, I’m just throwing it out there.
Youtube is not one of the channels that can be easily used for original content as some of the other social media channels because there is a little creativity and skill needed to to create original content. This is something that not all people have but it can be acquired and there are a few options that can be explored immediately.
Image via CrunchBase
First you need to get started with creating a Youtube channel for your brand. Add your logo and customize the channel with your brand. There are a few options when creating a look for you channel that are standard but you can go beyond that. You can add a custom background and tweak the colors to totally match your brand.
If you are unfamiliar with creating a video, a good way to get a quick video up for your channel is to use some of the video creation tools provided by Google. Take a look below.
How to create an easy video for your channel.
- Xtranormal is an avenue that allows you to create an easy animated video in a few steps. This can be used to create a video about your brand, company or new promotion that you are having. I created an Xtranormal video for the introduction of one of my new company capabilities. I was introducing QR Code Products so I thought I would use this avenue to create a bit of an intro of this service.
- Search Stories allows you to create a video based on search criteria. You can create a great video for your company or brand using search terms. See the example below.
Take a look at the Infographic is below, it will give you an indication of how HUGE Youtube is and how you can’t afford to ignore it.
By Freemake, proud developer of YouTube Converter
OK, times-a-wasting’ Go ahead, get started!
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Posted on January 8, 2012, in Marketing, New Media Marketing, Social Media, Technology, Web, YouTube and tagged Anise Smith, Google+, Internet Marketing, Marketing, Marketing strategy, Social Media, Technology, Web 2.0, Web search engine, YouTube. Bookmark the permalink. 3 Comments.
Youtube is great. It’s a lot easier to convey most information in a video. I am partial to text because I can read it whenever it’s convenient, but when it came to Tying a tie this weekend, Youtube was definitely a must. A ton of people just use Youtube for entertainment as well. It’s a whole other beast as far as social media is concerned, as you said it takes some creativity and if you market effectively (which will get your videos wide exposure) the people who see your videos aren’t going to be as positive as your social media friends, but you’ve found some decent ways to generate a small presence even if you’re camera shy or don’t have a proper camera (bad video is almost as bad as no video). There are programs that will let you record whatever happens on your computer screen, which makes for great “How to on the Computer” videos, of course you need to narrate them.
Given everything we know about Youtube, it’s a prime target for SEO practices that made Google the top draw in and around 2008.
Google has been on to something great for a while and sometimes it seems like the “big brother” of the internet. YouTube is now the second place I go to search for something I need to know. The cool thing is video results show up in a Google search so I get the best of what I need when I use either site. Plus, the new layout of YouTube makes it easier to keep up with things friends or businesses are doing and has more social meaning when I check the site.
Video is Google juice for real, you just can NOT ignore YouTube. I am sure video will play a huge role in the Google Social Search movement.