#SocialSearch is NOW: #Google +1′s ARE The New Backlinks?

Google+ Backlinks

 

There is really a lot of controversy and dialogue about Google+ and its impact on search and social media. There are people that have almost a frothing at the mouth rabid opinion of Google+ and a total refusal to incorporated it into their marketing mix.  Well as an advocate of Google+ and all of Google products for that matter, I can’t really understand the conversation especially for those that are in business. I do understand that recreational users may not be flocking to this platform as they may view it as a Facebook replacement or just another social media platform to keep track of. However, what I really can’t grasp is the people that have an extreme dislike of this platform that use social media in their businesses.  Not to blame everything on the social media gurus, but could it be that the social media gurus are afraid of this platform? Maybe afraid of venturing out of their comfort zone? The Social Media Gurus may not be able to compete with legitimate social media folks that are on their A game, all day everyday. Most that are in my social circles that use social media for business recognize Google+ as the game changer that it is and realize that the impact that it will have on their business. Oh.. yeah, there is a strict anti-guru policy within my social circles. :-P

Well anyway, last week there was information released to indicated that Google was moving toward the adoption of Social Search by way of Google+. This is something that was inevitable that I discussed in a blog post when Google+ was originally introduced.   The movement of Google+ toward Social Search is a definite game changer in the social media and search game. We are, in fact right now about to view history in the making because I visualize a lot of the changes that I’ve discussed in my social circles are about to be realized.

There is a strong indication with the move toward social search, this has just made the Google +1 button way more important. The +1 indicates that something is cool, it is liked  and is an indication of content approval by ones peers. This is in my opinion about to take the place of backlinks and will be indexed accordingly. The +1 has already made a home within the Google+ page and will be added to search results.

I suggest you +1 sites that you like, add the +1 option to your blog posts and encourage people to +1 your posts.  Social Search is NOT the Future, Social Search is the PRESENT!

The Takeaway:

If you use social media to market your business or for clients, Stop viewing Google+ as a Facebook replacement because it’s not! Google+ will integrate with search, change search, social media and SEO as we all know it. Google+ is Social Search and it’s a Game Changer.

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on January 16, 2012, in Marketing. Bookmark the permalink. 4 Comments.

  1. Nope. +1s aren’t near as valuable as backlinks, at least not yet. They have a few similarities though; a backlink from a popular website is worth more just like a +1 from a contextually popular user is worth more. I wrote about it back when they first released brand pages http://adamjustice.me/why-you-need-a-google-brand-page/ , but they’ve actually recommended pages to users based on +1s since before then. The results of +1 campaigns are documented in your Google analytics, I suggest going there and checking out if you’re getting page views yet. If you hear of anyone getting hundreds of pageviews from +1s, I would love to see a screenshot (the first people to benefit fromm this will be the best examples for setting up your own strategy).
    I may have already commented about it on your blog before, but I have a wide array of different data on +1s and here’s what I’ve found:.

    It’s interesting, people who +1 pages during organic search are slightly more valuable than +1s that we would get from our friends on G+. I have 2 websites that are still ranking high for keywords that are searched heavily everyday. They’ve gotten more benefit from half the +1s that the sites I link from web 2.0 sites as my personal sites (my blog and content site) even though our friends who +1 on those siteshave huge G+ networks and should affect the results for mutual friends substantially more. Do you think that means that sites ranking high in search anyway get a better boost from +1s, or that people who use search a lot run with other people who use search a lot , and therefor will be more valuable for their +1s?

    Still, even over a large network of websites the results are still negligible. I covered the topic with some of my passive income friends right after the new change to the individual search results, and they have similar results as I do over my network.

  2. As usual, thank you so much for your comment and most valuable input Adam. I will definitely check out your post. I do know that things are about to get very interesting in our industry!

  3. Google +1′s have become very important. Now +1s have slightly more weight then Facebook shares. So yeah they are going to change the search and SEO.

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