Content Curation 101: What You Need To Know

ContentCuration

One of the things that Social Media peeps battle on a regular basis is content creation, which is the ideal way to extend your brand identity, expand your network and potentially created avenues of opportunity to meet clients.   This is one of the reasons that content is king!

We all know that social media can be very time consuming if done properly and worse if not done properly. Either way social media can take a great portion of allocated time so there is always a quest to find ways to continue providing great content while managing time effectively.  Can you say Content Curation??

Well, I LOVE Content Creation!  I do not exclusively curate content, but I balance original content creation and curation which provides an abundance of information to my followers.  I realized early on with social media that I could NOT provide the amount of content that I wanted to my followers because there is just not enough hours in a day. Additionally, I can only provide my perspective on any one subject.  Enter Content Curation, which allows me to provide an abundance of information to those that follow me while providing different perspectives other than my own.

My absolute favorite platform used to curate  content is Scoop.it. There are others but I’ve found this fits my needs so much more than the others.

As you can see I cover a wide variety of topics all of which are so very different but relevant to what is going on now in the technology industry.  Curation allows me to focus on all of these topics, supply unlimited amounts of information and all from different perspectives.

In a nutshell content curation allows you to take valuable information from a variety of sources and compile it into one area and then supply this information to your followers.  I curate a variety of topics most of which revolve around the present and future of Internet Technologies. Take a look at them below:

Still confused about Curation? Take a look at the video below, it will give  you a funny take on content curation.

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on February 3, 2012, in Content Curation, New Media Marketing, Social Media and tagged , , , , , , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. Reblogged this on New York City – M1 Marketing and Promotion and commented:
    Great Post!

  2. have tried to use Searcheeze.com?

  3. Great post! I love curation as well, it has really been a time saver. I still like to create unique content but with curation I have the unique ability to curate sources and add context in a matter of a few minutes a day.

    I also like Scoop.it it works great and there are a buch of other great curators on there.

    I have been looking at a new wordpress curation theme ( Curation Traffic) that will allow me to start curating on my blog… I think it will work well but I am still trying to decide if I should use it or stay with Scoop ….any way thanks for the post!

    • Hi there Anthony!

      You are very welcome and Thank you so much for taking time to read and comment! I love curation and I agree it is a great time saver! It also allows you to share so much more information. I will have to look into the curation theme for my other wordpress blogs..

      I am glad you found the post useful!

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