OK, You Have A Blog Now What: Analyze Your Data

Analytics

 

I talk often about creating a company blog and the importance to your brand.  I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.

 

Ok, you’ve listened, you have a blog and now you are blogging away. What next?  Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts.  If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?

 

Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence.  I would go so far as to say that it is an ESSENTIAL part of your online strategy.   Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.

 

WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.

 

Ok, get lost and go analyze some numbers!

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on March 6, 2012, in Analytics and tagged , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. Reblogged this on The Social Entrepreneur BTFM and commented:
    Once you start blogging and people start reading, then what? Great article by Anise Smith for those of you that don’t like the tracking and reporting process.

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