#SocialMedia Peeps: Stop Using The Word GURU



Everyone that knows me is aware that I hate the word Guru in general but really in regard to Social Media.   Everyone that is involved in any Internet Marketing and or Social Media type of Industry realizes that this industry is still evolving and we are all on the fast track to continuous learning due to the super fast growth of this technology.  Everyone is trying to move ahead, grab business, compete for projects and set themselves above the many people that are claiming to be social media experts. However there is NEVER a need to use the (shudder) word GURU.


Social Media in regard to business is still a relatively new avenue of marketing a business, although many would argue the point with me if I were inclined to argue, which I’m not. LOL  My point is that businesses are just now starting to realized that traditional marketing is really almost a thing of the past and that they’d better jump on that social media train.  The need to jump into the social media fray is due to the ability to reach so many people by way online channels and by  mobile devices.


The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now. The last reason is very valid, the first one not so much. :-) Although I am a Guru Basher, I do believe for the most part that a percentage of the people that label themselves gurus do have honorable intentions and they are just trying to set themselves apart from their competition. With that said, please people find a new way. Let your talent shine through without creating a label for yourself that makes you look foolish at best and incompetent at worse.


If you are a Social Media Strategist, Marketer or Expert these things will display by the content of your online presence NOT by labeling yourself a Guru.

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on March 9, 2012, in Internet Marketing, Marketing, Social Media and tagged , , , , , , , . Bookmark the permalink. 27 Comments.

  1. Reblogged this on LibGrl and commented:
    Love this!: Let your talent shine through without creating a label for yourself that makes you look foolish at best and incompetent at worse.

    If you are a Social Media Strategist, Marketer or Expert these things will display by the content of your online presence NOT by labeling yourself a Guru.
    reblogging :)

  2. Reblogged this on New York City Marketing and commented:
    Awesome article, Anise.

  3. This Title Rocks…The picture is awesome, and the story hit the nail on the head Anise. Love it…If one is using “Guru” or “Expert”, they should know everyone else is laughing and running away….

    • HI Steve!

      Thank you so much! The Title is an important part of posting, Gotta’ grab the attention of readers. I really think by calling ourselves Guru it minimizes our own credibility. This industry is becoming so important to businesses large and small and the term Guru is almost a form of sabotage to the entire industry especially when we all have to prove the value of services offered. If people have any ounce of intelligence they will indeed run from any self proclaimed gurus. :-)

  4. Great post can I ask we stop using the word “peeps” as well :-)

    • Hey Ric!

      Thank you so much for taking time to read and comment! I LOVE the word “peeps” in general but most importantly, it is great for posts that go to Twitter because it’s short and keeps the characters under 140 :-)

  5. Perfect, Anise you are the *guru*

  6. Everybody knows that an ‘expert’ is someone who makes EVERY mistake possible on the avenue and later not only publishes but also talks about ‘mistakes’ that should be avoided.

    A GURU is just another kind of ‘expert’ who lacks in communication skills and skips the ‘talking’ thingy.

    And besides that you should be careful who you invite for comments to make sure no Gurus show up.

    Just sayin’ . . .

    • Hi!

      Thanks for taking time to read and comment! Mistakes are a part of any process and most importantly you can teach others by way of writing about it, I agree!

      I don’t mind Gurus showing up to comment LOL

  7. Good reading and many good points! Tnx for sharing!

  8. I agree. The word Social Media “guru” really rubs me wrong.

    • Hi Kathleen!

      Thank you for taking time to read and comment! I agree, it really does minimize what we actually do, not the opposite as they believe. Imagine if we went to a doctor and when we arrived there was a new doctor. This new doctor proceeds with ” Hi, I’d Dr Smith and I’m a Guru of Internal Medicine…” Ummm yeah Good bye! He would NOT be credible to me. I think the phrase “Guru” really minimizes what we do as Internet Marketers, and we SO need to move past it.

  9. Hi Anise! Thanks for making us right from wrong that the phrase Guru doesn’t suit right adjective always. But I think in some case Guru is more suitable than using Marketer or Expert. After all you made a reasonable difference in between Expert and Guru. Thanks.

  10. It’s just their egos these people are feeding. For most part many people online came online to earn an income on here, because of the break down in the job market and to rebound from a loss. They have in the interim used a good thing to make it bad for many others. Now the name guru gets a bad rap.

    • Great points! Everything is about income, social media is too although people try to pretend otherwise. Social Media has become such an important element to companies now and calling yourself a guru only minimizes your own credibility.

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