#SocialMedia Peeps: Stop Using The Word GURU
Posted by anisesmith
Everyone that knows me is aware that I hate the word Guru in general but really in regard to Social Media. Everyone that is involved in any Internet Marketing and or Social Media type of Industry realizes that this industry is still evolving and we are all on the fast track to continuous learning due to the super fast growth of this technology. Everyone is trying to move ahead, grab business, compete for projects and set themselves above the many people that are claiming to be social media experts. However there is NEVER a need to use the (shudder) word GURU.
Social Media in regard to business is still a relatively new avenue of marketing a business, although many would argue the point with me if I were inclined to argue, which I’m not. LOL My point is that businesses are just now starting to realized that traditional marketing is really almost a thing of the past and that they’d better jump on that social media train. The need to jump into the social media fray is due to the ability to reach so many people by way online channels and by mobile devices.
The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now. The last reason is very valid, the first one not so much. Although I am a Guru Basher, I do believe for the most part that a percentage of the people that label themselves gurus do have honorable intentions and they are just trying to set themselves apart from their competition. With that said, please people find a new way. Let your talent shine through without creating a label for yourself that makes you look foolish at best and incompetent at worse.
If you are a Social Media Strategist, Marketer or Expert these things will display by the content of your online presence NOT by labeling yourself a Guru.
- Step Up Your Game Gurus: ARE You Rocking The World Of #SocialMedia Clients or NOT? (anisesmithmarketing.com)
- #SocialMedia Gurus, Building Trust and #Connect.me Trust Anchors (anisesmithmarketing.com)
- YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience (anisesmithmarketing.com)
About anisesmithAnise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Analytics, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for six internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, mobile landing pages, CMS driven mobile pages, E-mail marketing, promotional marketing, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for non profit organization which provides financial assistance for medically fragile children and their families. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.
Posted on March 9, 2012, in Internet Marketing, Marketing, Social Media and tagged Business, Facebook, Google+, Internet Marketing, Marketing, Marketing and Advertising, Social Media, Twitter. Bookmark the permalink. 27 Comments.