Monthly Archives: March 2012
Everyone that knows me is aware that I hate the word Guru in general but really in regard to Social Media. Everyone that is involved in any Internet Marketing and or Social Media type of Industry realizes that this industry is still evolving and we are all on the fast track to continuous learning due to the super fast growth of this technology. Everyone is trying to move ahead, grab business, compete for projects and set themselves above the many people that are claiming to be social media experts. However there is NEVER a need to use the (shudder) word GURU.
Social Media in regard to business is still a relatively new avenue of marketing a business, although many would argue the point with me if I were inclined to argue, which I’m not. LOL My point is that businesses are just now starting to realized that traditional marketing is really almost a thing of the past and that they’d better jump on that social media train. The need to jump into the social media fray is due to the ability to reach so many people by way online channels and by mobile devices.
The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now. The last reason is very valid, the first one not so much. :-) Although I am a Guru Basher, I do believe for the most part that a percentage of the people that label themselves gurus do have honorable intentions and they are just trying to set themselves apart from their competition. With that said, please people find a new way. Let your talent shine through without creating a label for yourself that makes you look foolish at best and incompetent at worse.
If you are a Social Media Strategist, Marketer or Expert these things will display by the content of your online presence NOT by labeling yourself a Guru.
- Step Up Your Game Gurus: ARE You Rocking The World Of #SocialMedia Clients or NOT? (anisesmithmarketing.com)
- #SocialMedia Gurus, Building Trust and #Connect.me Trust Anchors (anisesmithmarketing.com)
- YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience (anisesmithmarketing.com)
It is not secret that I believe that Google+ is pretty awesome. I also think that it could seriously ROCK for business, because after all it’s a Google product so why wouldn’t it. If we just think about the movement that Google has made in pushing this platform we have to acknowledged that it will in fact be a force to be reckoned with soon.
I think the biggest issue with Google+ is that there are so many tech focused people on there and they can sometimes come across as a bit obnoxious and overbearing. At least this is some of the opinions that I have gained from traditional and recreational users. Google+ got it’s initial following from the very tech focused with its beta release and it has yet to see an influx of recreational users. I believe this is primarily due to the snooty air that people have gained from its current users. I personally have NOT experienced this but I have heard this by so many users that I can not dismiss it.
As business owners, lets disregard the snooty peeps and tackle this platform! REALLY! The first thing that must be done is NOT to view it as a Facebook replacement, it’s really NOT! It is, however a strong push toward Social Search and this is beyond HUGE for business. So even if we opt not to place a strong focus on this platform, we should develop a bit of a presence there and most importantly, we MUST add the option for readers to +1 our content.
Take a look at the infographic below to give you a few additional reasons to use Google+
- What You NEED To Know About The HISTORY OF The Google Algorithm [Infographic] (anisesmithmarketing.com)
- Man Up! #Google+ And #SocialSearch IS HAPPENING..So Sink or Swim (anisesmithmarketing.com)
- #Google+ is #SocialSearch, do you LIKE The +1 Button? You’d BETTER…. (anisesmithmarketing.com)
Google is pretty awesome, we all know it! One of the reasons that they are so awesome is the vast amount of improvements and changes that they undergo on a regular basis. Although lots of changes are looked at as a positive thing some meet more dialogue than others and that it changes to the the infamous Google Algorithm. This is primarily because of the importance of websites to a persons business and any change to the algorithm can result in huge changes to website traffic. Take a look at the Infographic below to see the entire history of the Google Algorithm Change.
- #Pinterest: Pin Love For The Male Population [Infographic] (anisesmithmarketing.com)
- Stop Spamming And Start BLOGGING [Infographic] (anisesmithmarketing.com)
I talk often about creating a company blog and the importance to your brand. I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.
Ok, you’ve listened, you have a blog and now you are blogging away. What next? Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts. If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?
Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence. I would go so far as to say that it is an ESSENTIAL part of your online strategy. Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.
WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.
Ok, get lost and go analyze some numbers!
- Add Some #Google Juice To Your Static Website (anisesmithmarketing.com)
- #SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl (anisesmithmarketing.com)
- 11 Google Analytics Tricks to Use for Your Website | SEOmoz (scoop.it)
Many are still fighting but it’s easier to figure a way to rock it for your company! Although a great deal has changed there really are great perks to this new layout. Take a look at the infographic below to get a step by step guide to rock your Facebook for your brand.
- #Pinterest: Pin Love For The Male Population [Infographic] (anisesmithmarketing.com)
- #Twitter Rocks, So why ARE Your Tweets BLOCKED? [Infographic] (anisesmithmarketing.com)
- Ready or NOT Here Comes #Facebook Timeline [Video] (anisesmithmarketing.com)
I often speak of Content Curation and I was having a bit of a discussion about it today. One of my friends was like WT Hellzz Anise, what are you talking about. Then I thought about how much that phrase is thrown about within the social media circles and wondered how many people may not know what we are talking about. I guess I just assumed and you know what they say about assuming. :-D Then I thought long and hard about curation, its relationship to content and the Internet.
One of the things about the Internet is the abundance of information that is available. During the initial growth of the Internet, this was amazing because we were not use to having access to so much unfiltered information. To an information and knowledge junkie like myself, this was just information heaven and beyond awesome. However as time grew so did the Internet and with the continued growth of the Internet the amount of available information grew along with it.
Sharing of this vast amount of information became extremely popular due to the growth of Social Media sites like Facebook and Twitter. So now what was once enjoyment of the large amounts of information to many has just become overwhelming in its vastness. This is where content curation comes it it allows the curator to take all of the information that we are bombarded with, compile and share it with followers.
Content Curation is really a bit of an Art because it allows the curator to strategically weed through the noise, focus on great content and share it with those that will find it most useful. I am currently in a contest about content curation and I thrilled to say that I am a semi-finalist as a Top Curator. Take a look at my curated topics below and start curating yourself if you have not done so yet. I have found Scoopit to be the best curation tool for my needs, but there are others.
If you like the content that I am curating Please Vote!
- Anise Smith is a Semi Finalist in the Content Curation Contest (scoop.it)
- Organizing and Curating Content on a Subject May Actually Be The Best Way To Learn It (scoop.it)
- It’s 2012: Poop or Get Off The Pot. It’s Time To Step Up Your Content Game (anisesmithmarketing.com)
- Content Curation 101: What You Need To Know (anisesmithmarketing.com)