Anise Smith Marketing Teamwork


We are truly in new and unchartered lands when it comes to technology.  We are experiencing growth and change at a rate of speed in which I’ve never experiences due to the growth of technology primarily excelerated by the growth of smaller devices like tablets and smart phones. These technologies are now having a profound effect on how we live in our personal and business lives.  Technology in regard to our personal lives is a little bit easier to adapt to; however, technology growth within the workplace is a whole different animal.


When planning a new technology strategy, there are so many things that have to be considered. Some of those things are how people will adapt to the introduction of new technology, training staff, how it will effect the budget and more. If a company is a B2B or B2C it can be that more difficult to adapt, change and embrace new technologies on an organizational level.  Of course for some organizations it can be an easier process but for some it can be a challenge. Companies that are involved with technology on a certain level will of course adapt better to change, but those that are totally removed from technology may struggle a bit more than those that work within the technology industry.


Although technology has grown at such a fast rate we are all still trying to catch up with all of the changes. I once said that at any given day you can feel like a n00b because of the super quick growth to technology, social media and digital marketing channels.  We are truly in a different work era now due to the the boom of technology and although technology can be used to streamline our processes, save time and make things easier often times that is not the case because we are all still learning to utilize those technologies within our workplace more effectively.


The first thing that we must do when planning to implement new technology within our organization,  is to realize that we are indeed in a different workplace era now due to the growth of technology and adapt accordingly.  That, I must say, will probably be the biggest challenge in the new technology focused workplace. We are now a part of a technology boom that is equivalent to the initial introduction of PC into the workplace.  So I cannot promise that the process will be easy and seamless.  We can use the technology that is growing so quickly as an asset to our organizations or allow it to be a burden. A few very basic things to keep in mind are the fundamentals and I call them the Three T’s Of the New Workplace Organizational Structure:



We must first learn to embrace technology in general as time is not going to roll back to suit you in your need to hold on to the pre-technology days. Then we must discover the technologies that we deem to be appropriate for our business. Not all technology, social media and or digital media channels are appropiate for all businesses.  Exploring new technologies can be as easy or as hard as a company can make it. The first step would be to assign or hire a person that is familiar with a variety of technologies, that have embraced new technologies and can lead your company on the right path. After finding out what technologies and or digital marketing strategies work for your organization, implement a plan to integrate those technologies into your company organizational structure.

The implementation process is what will probably be the hardest challenge, and this is especially the case with older organizational structures.  The key is to have professional guidance and get started sooner rather than later because technology will never wait for you to catch up.



One of the greatest things about the growth of technology is that it presents organizations with an opportunity to take a look at their organizational structure and tweak it if needed to integrate more of a teamwork structure if it is conducive to the organization as a whole. Technology will almost force people within the organization to work as a team due to the huge effect that technology has on the entire organization. There is no aspect of an organization that will be exempt from the use of technology when its implemented so this will create more of a teamwork atmosphere.  Teamwork is great for employees, the workflow and the bottom line which is good for the entire company. You know what they say, there is no I in team.



As we utilize technology more effectively and implement a more team oriented workplace it can actually minimize the amount of time spent on task and streamline organizational workflow. This is of course contingent upon effective utilization and adaption of technology, increased teamwork and proper training of staff.

We are at a point in the workplace that we are NOT utilizing time effectively which minimizes productivity and maximizes the amount of time spent doing tasks. Consequently our days are longer, our workflow is not as effective as it should be and organizations are not running as smoothly as they could.  Take a look at the Infographic below which will give you an idea of exactly how ineffectively we are managing our time within the workplace.   A few tweaks to organizational structure to implement a teamwork dynamic and implementation of effective technologies could really change this slippery slope that we are on.


Bring Back the 40 Hour Work Week Infographic


Ultimately the goal is to utilize technology strategies that are smart for the employees and organization as a unit in order to use time more effectively  while creating a teamwork inspired organizational structure. This is the new workplace organizational structure, embrace it!

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