Just a short while ago it was considered taboo for people to be frolicking about socializing, chatting, engaging, liking and poking the many people on their Facebook pages. Employers were caught off guard and people were unprepared and not equipped to handle the growing Facebook/Social Media phenomenon.
Employers are rebounding, implementing social media usage and policies into their organizational structure and realizing that social media can be a huge part of their digital marketing strategy. Employers are not shying away from social media as they were in the initial phases of the social media revolution.
Employers are now realizing the benefits of having the ability to check out their future employers by way of social media channels before they invest any time in them as a potential candidates. They are starting to realize that Facebook with over 900 million users is the norm for communication for so many. It is also now recognize that socializing by way of social media is such the norm that not to do so could even be considered abnormal. Some are going so far as saying that the people that have an absence of Facebook profile could be psychopaths. I think that is a rather strong statement because I know a few perfectly normal people that chose not to be a part of the Facebook revoloution due to their need to have a private life and not share every detail of their lives. That is totally understandable. Maybe we should all question why we WANT to share so much. LOL However that is another post all together, which may come under the Social Media people are narcissistic category.
The philosophy that there is something abnormal about people that are NOT involved with social media is being applied not only in the workplace and employers but to personal relationships as well. Some even suggest that if a person choses not have a Facebook page we should be wary about dating that person because they are suspicious and could have something to hide. Again, I am not so sure about that and I find that sometimes it’s just not that black and white.
Employers are now taking a new found respect for social media and using it not only to find applicants in a recruiting sence but also using it as a way to red flag people that could potentially NOT be such a great fit for an organization. This is an amazing use of social media and could prove to be very beneficial to many organizations. We have come a long way baby, is all I have to say!
So, since this is now the NORM it is beyond time to make sure you are on point with your online presence. Yes, time to clean up that Facebook page. The key to starting with this project is to really allocate some time to getting this done properly. I was a strong advocate of setting and fully utilizing privacy settings as soon as I started my social media Facebook journey. I actually wrote and ebook about it but due to so many of the revision to Facebook the ebook is a bit obsolete although the basic principles remain the same.
The first step is to set up Facebook Lists, this will allow you to share all of your status updates with who you want to, and exclude others. For instance if you are friends with people at work, they may not want to see a picture of your crazy Uncle Buck playing Beer Pong in his boxers, however your family may love it. So if you create a list for Family members that think Uncle Buck is a laugh riot you would be able to share that JUST with them and not everyone on your friends list.
Second step is to share some information that is funny or positive to the public. This allows this content to be viewed by your public or people that have subscribed to your public updates. This is great information that you could use to give people a view of who you are. So remember to share great content, things that make people laugh or that touches their heart. You can do this by creating a status and posting it only to the Public list using the drop down menu at the status area where you will be posting.
Third Step is to remember to share the information with the appropriate audience when you post a status update. It is very easy to forget when you are posting to your status to allocate the right list. The good thing is that if you forget to post to a particular list or if you are unsure you can always go back to that post and change it.
Take a look at the short video below that will give you a visual of how to get this done quickly!
Ok, stop reading and viewing the video and get to work.
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