Is Now the Time For Smaller Niche Social Media Platforms?



Social media platforms have grown at a super quick pace. So quickly in fact, that  it seems as if there is another social media platform popping up every day. A lot of the platforms probably are hoping to duplicate just a percentage of the success that Facebook is having.  We should all be so lucky, right? I’m not sure that duplicating any platform is exactly the right route to take but I guess you can’t blame them for trying.


One of the things that set Facebook apart from others has been it’s differences and it’s ability to transform so often.  Due to his, duplication of its platform is next to impossible.  I see that as a good thing because there is one Facebook and if I’m involved with Facebook already, why would I want a duplicate platform.  Social Media platforms that gain in popularity now are the ones that dare to be different, step outside of the box and have no idea what the box is, like Pinterst and Instagram. The popularity of those platforms, I believe is due to the totally different route they’ve taken.


Before the popularity and mainstream social media dominance, there was a small social media platform, now PAID called Ning. This platform was one that allowed its users to set up small FREE niche social media platforms. I was a part of Ning and really thought it had potential to be one of those out of the box social networking channels, because of its uniqueness. The ability to create my own social network based on my interest and invite friends with similar interest held a great appeal to me, it still does.


The potential of Ning was very short lived due the platform change, from a free to a paid service.  So early in the game of social media, this was a real deal breaker for Ning. However the thought of creating my own unique, smaller, niche social media platform still remains at the top of the “Oh so cool” list.   Although Ning doesn’t offer this service anymore there is a NEW kid on the block and guess what?  It is what Ning was suppose to be before it changed.  Now you can  Create a social network Free of charge, your niche, your way with Groupiest!  I don’t like it, I LOVE it and ideas are brewing


Ning was really just a social media platform that was a little bit ahead of it’s time because it was introduced Pre-social media boom. So, ultimately Groupiest is the platform that NING was suppose to be.  With social media platforms that have members in the billions, this may be a great addition, especially if you have an interest on a niche focus area.



I would love your thoughts!

About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on August 21, 2012, in Marketing. Bookmark the permalink. 8 Comments.

  1. Just started my Groupiest. Don’t yet love this for many reasons. First, ate the name. Sounds like a rock and roll groupie and doesn’t roll of the tongue. You can’t say “Groupiest me.” as easily as “Facebook me” or “Follow me on Twitter.” Secondly, it starts out looking kinda ugly which means it will be a lot of work to create. HATE that purple. Thirdly, the articles it pulls up are often too random. And finally I don’t want my e-mail to be my username! How do I change that?

    • Hi Courtney!

      Think about how odd the name Facebook was initially, so maybe you will adapt to the name. :-) I would think that moving on there may be some different color options as they grow. I would check with Groupiest about the email address. If you can’t change it create a new generic email to use JUST for Groupiest! I usually keep a generic email address on hand to use for situations like this. Good luck and please let me know if you use it. :-)

  2. Have you used groupiest? How are you using it?

    • Hi Dale!

      Thanks for taking time to read and comment. I just started using this platform and I think I will continue. I represent a health brand and I recently created a very similar platform and I have not been please with the layout but I haven’t had time to address it. I wanted a platform exactly like this because the goal is to create a niche social media presence for medically fragile kids and their families to discuss issues that pertain to them. is my layout, I will be customizing it more.

  3. Anise, this is really unique. Since I am an Internet Network Marketer just like you, I can see the potential in it. Will definitely come back to it, when I have the time.

    I see that you went to Full Sail University. Very cool. Love your blog.


  4. Hi Anise!

    Thanks so much for writing an article on Groupiest!

    I am the CEO of Groupiest and would like to let you, and the others interested in our tool, know about a recent update to our platform. We are loving the inputs and feedback from everyone and have even managed to integrate some of them. Feel free to check out our new website with enriching colors and a user friendly dashboard making it much more easier for you to create your own community. Keep checking for more exciting updates and feel free to contact us through our website for any questions or queries.

    Thanks and see you on Groupiest!

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