Monthly Archives: September 2012

Why You Should Consider Learning A Little Code [Infographic]

Coder

I think it is inevitable that we’ll ALL HAVE learn a little code whether we want to or not, if only to be competitive in the evergrowing digital marketing space. I have found that every job that I’ve performed I’ve had to know basic code in order to offer employers and clients the best possible service.

It seems that that may be the norm sooner rather than later. As a world that is going more and more toward digital technologies it may be in ALL of our best interest to venture into the world of coding.

I am feeling like I may need to venture into this field a little bit more. Take a look at the infographic below to give you an idea of the importance that coding will play in our lives in the not so distant future.

Please Include Attribution to OnlineCollege.org With This Graphic Programming Infographic

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Why You MUST Ignore Your Social Media Scores

Social Media Scoring

Social Media as we know it is still in its infancy and has a lot more growth in the works.  We are still learning and growing in the digital marketing space because the industry is still evolving.  The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.

There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?

Like I said, I am involved with these platforms but I do not base ANY of my online activity on increasing any of these scores, ANYMORE. It is very easy to allow your own competitive nature to dictate the types of content that you promote from your brand based on increasing your score.  I have been down that road and it really is not a good path to be on. This is primarily because it diminishes the purpose of social media to a degree and cheapens the value of your content because the focus becomes about increasing your score instead of providing content of value.

I’ve notice that due to a change in whatever algorithm Klout is using these days, people have begun to “game” the system with mass Facebook photo tagging.  I’m not speaking of an occasional tag from a friend that you interact with on a regular basis, I am speaking of mass tagging, everyday from acquaintances whom you have little or no interaction with on a regular basis. I just had to block a person that tagged me on 6 photos all within 3 minutes and the kicker is that I very seldom had any interaction with this person.  It was so bad that I couldn’t find my own content or content that was shared by legitimate engaging friends and followers.

I am NOT speaking about friends or people that I engage with, I am talking about random acquaintances that tag you on multiple photos on a daily basis. I love getting tagged on genuine content that is of interest, that’s engaging or friends think that I would like.  This post is not really about that, but more about the person that specifically tags with the purpose of a score boost.

How does this kind of behavior increase your social media engagement, legitimately?  The score gamers, post content and tag you on the content, so the person tagged either feels that they shouldn’t be rude by not responding or they automatically “answer when called” as we innately do. So does this increase your ability to produce engaging content that has the ability to speak to people, touch their heart or is though provoking? Umm NO! However they did increase their Klout score because they tagged the same 45 people that they tag every day and the people that were tagged responded, which creates dialog on the post.  So, since there were a high percentage of people to comment to the post, they get a Klout score bump. Oh yay!  This, to me displays that the person creating the tags do not have a firm grasp on what social media is about and the purpose of creating content. I will even venture to say that it is a n00b move for the so called social media gurus.

As a Digital Marketer that is listed on Klout, Kred and a player of Empire Avenue I am aware of my scores on all platforms but I am not driven to perform any action to increase my numbers. It simply takes away from the genuine ability to engage and create content that I believe people are looking for when they follow me on my social media channels.  Additionally, it takes away from the enjoyment of social media when it becomes a game to get the highest score at all costs.

I am not a hater of any of these platforms because they do have value in the social media arena. However, I would like to see less gamed content with the exclusive goal of chasing a score and more genuine sharing of content that is of value to readers.

The take away:

Simply, provide great content and people will respond.

What are your thoughts? Am I on point?  Am I off  base? Or Meh? I welcome thoughts, comments and questions, good, bad ugly or indifferent.

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To Post Or Not To Post, That Is The Question: Share Responsibly W [Infographic]

Everyone Sees You Be Careful What You Post

We are living in a increasingly social world and I am pretty sure that it will become more social as time passes, if you can even imagine that. As we grow accustomed to a different way of conducting “conversations” and sharing content we must be very aware of how and what we share, this is especially true if you are not self employed.

I am a total advocate of freedom of speech, freedom of expression and all of the other freedoms we are allow by because we are American Citizens. I love to see great content, even controversial content especially when it is beautiful and or thought provoking. However I have had some things come through my news feed that makes me question the sanity of the people that are posting.  For example I had a full upclose and personal blow by blow image gallery of c-section photos. Ummm Seriously? I want to see this? Why?  Wouldn’t a person think about how they would feel if they got an a up close and personal of someone’s C-section in their news feed. One would think that the persons posting would come to the conclusion that people  may not want that much information about them or may it could be that this may come under  the over-sharing category. People should think about this BEFORE they hit the dang share button.  Hmm imagine that, think before you post?  I, do so wish that this had been the case with my c-section over-sharing friend, my cornea is still scorched and its been about two years since that traumatic experience.

Ironically the same person that shared her C-section photos had the audacity to complain that Facebook was violated her privacy. Umm wow, really? I think that Facebook MIGHT have had an opportunity to violate your privacy had you not beat them to the punch with the full frontal cornea burning images first.  My point here is that although we are living in a social world some personal photos and such go way beyond oversharing and there needs to be an exercise in restraint. With that said I would never report a person based on their sharing. I recently experienced a friend that was reported and banned and I believe that to be excessive  when I can just as easy move on to the next piece of content.

Sharing with lack of restraint is really unnecessary because you can share only the information that you’d like by utilizing Facebook privacy settings. I find that in addition to the abundance of over sharing people really lack the ability , or chose not to to set up lists. This is the simplest way to provide content to certain lists of people and not to others. Facebook has always had the ability to set up lists to gear your content toward certain people on those lists. I wrote an ebook about this at least two years ago. This option was tweaked a bit and made easier after Google+ was introduced with their fancy circles which almost force you to be aware of who you share content with. Lists would have allowed c-section  overshare abuser to share her photos with just the people she wanted to, instead of her entire friends list. This would have spared me the trauma of a scorched cornea as well. I have a super quick video below that will aid you so won’t, too, be guilty of affecting the vision of some poor unsuspecting soul.

I have a list of friends, family, acquaintances, co-workers and subscribers on my Facebook page and I gear my content to different people by using lists that I’ve created.  However even though I have lists, I am very cognizant of the information that I share.  I only share information that I would share with my grandmother, father and or son. Since my father and son are both friends with me on Facebook this rule is easy to remember.

If you question what you should or should not post, take a look at the infographic below to give some guidance.

 

Please Include Attribution to OnlineClasses.org With This Graphic To Post or Not to Post Infographic

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Businesses Should Mimic The Politicians With #SocialMedia with [Infographic]

Facebook and Politics

 

This is NOT a post about politics! I repeat, this is NOT a post about politics. I never considered myself much of a political person, but the older I get the more I have an interest in my future. Politics tends to bring out strong feelings in most people and actually that is quite understandable as one person literally has your future in their hands for increments of four years.

 

However this is not really about politics as it is only the purpose behind the vehicle driving the most fascinating social media campaign that I’ve ever seen. I mean really regardless of your political affiliation we are really living during a historical time depicting almost literally in real time, the transition or death as it were, of traditional media in lieu of social media and digital marketing.

 

The political campaign although fascinating as a person that has an interest in my own future but so very compelling to watch as a digital marketer. So much so that if I were an organization that has not moved in the digital marketing area, I would be literally stalking the online presences of both parties. The ongoing social media surge, engagement and viral content is mind boggling. Both political parties are sharing content which is producing engagement of the likes that I have never seen. It is quite fascinating.

 

The Digital Media assault is endless and relentless by both candidates but the end result is exposing millions of people to your message. That is after all, what social media is all about. Social Media allows a unique kind of engagement and interaction that traditional media just has never been able to get. This political campaign is a HUGE example of the power of social media.

 

For those companies that are not involved with social media, I suggest you get involved with your political candidate of choice by way of their social media channels. Look, listen and learn because they are really showing the world HOW to rock a social media campaign.

 

Take a look at the Infographic below to give you an idea of how much content is out there and how both campaigns are really focusing a lot of attention on social media and utilizing social content to reach the masses.

 

 

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