Social Scoring & Your Next Job with Infographic

social media scoring


I’ve blogged a bit about social media scoring and it’s importance to digital marketers on a personal level. There is no secret about how I feel about scoring of ones social media presence. Although the various platforms that rate a persons  social media are entitled to do as they please in this space, I just can’t get too wrapped up into scores and allow those scores to reflect who I interact with and how much.


I have quite a few years experience in the traditional marketing field, digital marketing AND a Masters Degree in Internet Marketing so I am very secure in my knowledge in this space.  Experience and tangible results should trump a platforms algorithm based assessment especially when it comes to companies using these platforms to secure employees. An employer should simply Google their candidate, when looking for someone to handle their marketing strategy.  If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results


Scoring platforms may not be an accurate method of measuring a digital footprint because there are so many variables that could throw the score off. Suppose the person was working on a project that had them focus on a social media platform that is not in the scoring algorithm, suppose the person was working on a web project, suppose the person was creating a video?  All of these variables would create an avenue in which the person or potential employee was not actively engaged in a social media platform, and this could be reflected in their social media score.   This is just one of the reasons that social media scoring can be deceptive or tricky when utilized for hiring purposes.


However take a look at the infographic below and see how social scoring may be used to determine WHO gets hired.


Please Include Attribution to With This Graphic Social Score Infographic

About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on October 20, 2012, in Klout, Kred and tagged , , , , , , , , , , , . Bookmark the permalink. 5 Comments.

  1. Respectfully, Klout does not measure your social media “presence.” It is an indicator of how well you can create or aggregate content that is shared and creates a reaction in the form of a tweet, RT, click, etc. Increasingly, that ability is important in many jobs, right? It’s time for a fresh look at the usefulness of these measures.

    • Thank you Mark for taking time to read and respond. Yes, definitely, I think there does need to be more that just scoring platforms taken into consideration IF an employer wants more than just a community manager. If the primary goal of the organization is to just have someone manage Facebook and Twitter Klout and different scoring platforms could be an adequate measure. In that case if “you can create or aggregate content that is shared ….” could be very important if your duties didn’t extend beyond community manager/social media manager.

      However, More and more organizations are interested in hiring Digital Marketers that can do more than just handle social media. They need someone with programming abilities, website creation, WordPress knowledge, video editing, podcast creation and more. In these cases scoring platforms would be almost irrelevant as these capabilities extend way beyond just monitoring and updating social media channels in the community manager capacity and cannot be “scored” according to an algorithm. So I guess the importance of a scoring platforms in regard to an employment situation would ultimately depend on the actual position.

      Again, thanks for taking time to read and comment. I LOVE your work!

  2. I got an interview with a company that I did not think I would get. I did not even have a LinkedIn Contact that I could reach out to to get even a look at my resume. However the HR person saw my Klout Score that I posted on LinkedIn and called me. I may not have gotten the job but just getting an interview is half the battle.

    • WOW! That is AWESOME MaryLynne! Congrats and that seriously ROCKS! Fingers crossed that you get the job. Thanks for taking time to read and comment! Please let me know if you get the job @AniseSmith.

  3. You hit the nail on the head in saying, “If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results.” Has a manager/HR person/recruiter heard of Klout? Maybe. Have they heard of Googling someone? Most definitely.

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