It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space. This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.
At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.
Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies. Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough. This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.
At one time it was ok to utilize some traditional marketing and have a website. Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.
In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels. However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.
Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:
- Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process. Do you even know?
- Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
- Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in the Digital Marketing Space?
The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.
As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!