Monthly Archives: January 2013

Technology And Education, Let The Evolution BEGIN [Infographic]

Technology And Education, Let The Evolution BEGIN

As a person that has taught in a technology forum,  I have a love for education and the integration of technology in this field.  Additionally as a parent, I feel as if education MUST change if we want to compete in this technology focused world, and change has to happen at the early childhood level NOT just the college level.  This is imperative if we want to prepare our children for the real world.  As a nation we must refocus our attention on schools, adding technology and addressing all areas that are lacking in regard to creating a more technology focused educational system for the coming generations.

It is really not optional, it is something that must be done and it must start at the Pre-school level if we want our children to be prepared to co-exist with technology in a world that is becoming more technology focused every day.  Actually technology is moving so fast that is not growing at a daily pace but more of a minute by minute pace. This is one of the reasons that embracing technology at the preschool level is imperative.

Although technology has grown,  the way in which we teach our children especially in the public school systems has not changed as much as it needs to, if we want to set our children up for success.  When I was in elementary school, there wasn’t a need to change education to include technology as we were NOT in a technology focused world. However, that is not the case now, changes need to happen at the preschool level and onward to prepare our kids for college which has embraced technology.  Not doing so is creating a divide that we may not have the ability to be bridge if it is allowed to go without being addressed much longer.

Take a quick look at the video below which will give you an idea of our lack of evolution in regard to education and how we seriously need to change how we view education as a whole.

As stated earlier, I grew up during a time when there was a lack of technology in schools, but it was during a different era. Times were very different, and technology was not a primary focus of anything, let alone EVERYTHING as it is now.  However when I ventured into a technology field at the second phase of my career I was immediately hooked and realized the importance of technology and the role that it could play in our lives,  the lives of our children and in our entire future.  This is one of the reasons that I returned to school. Also,  I just needed to be a part of the historical growth of all things related to technology.

When I decided to return to school for Internet Marketing 3 years ago, technology was no where near as advanced as it is now and that was just 3 years ago.  The super quick growth of mobile devices and tables have really pushed the growth of technology at a exponential rate of speed. It is quite astounding! I do not anticipate the rate of growth slowing down anytime soon.

There has been tremendous growth of technology usage at the higher education level which is amazing but I would love to see MORE education initiatives to prepare younger children which could bridge the gap between preschool and the higher education level.  For a person that is heavily involved and vested in the growth of technology I see any growth as  phenomenal thing and I am looking forward to seeing what will come in the not so near future, especially in the area of Pre-K to 12th grade education.

Take a look at the Infographic below to display just how far we’ve come in the usage of technology in the field of education.

Please include attribution to OnlineColleges.net with this graphic.

Major Ed-Tech Trends for 2013

As usual, I welcome any thought, comments or questions; good, bad, ugly or indifferent. You can catch up with me on Twitter, Facebook or Google+

Enhanced by Zemanta

Digital Marketers: Your Digital Footprint Is NOW Your Resume

Digital Footprint

 

I admit it!  I am a bit of a Social Media Guru basher, only because the self proclaimed gurus place themselves in a position to be ridiculed by giving themselves a silly little title like Guru.  As if the title Marketer, consultant or similar title is just NOT good enough. The title Social Media Guru minimizes the importance of the Digital Marketers role in this new digital driven world.  Social Media Gurus…Silly Rabbits.

 

The title of guru not only, will not improve your credibility but it also will not give you the skills needed to succeed in this increasingly digital driven world if you are in fact one of those gurus that have not stepped their game up beyond just playing on Facebook.  I’ve said before,  2013 will make or break the people in the digital marketing space and expose those that are just playing from those that are really on their game. There are increasing numbers of organizations that are looking to take their marketing strategy to the next level. These organizations are  looking for people that are ON their game not those that are playing games, social media guru games.

 

One of the biggest things that 2012 displayed was that more skills were needed in this space beyond just playing on Facebook. The Digital Marketing space is maturing and with its maturity so is the growing expectations of more, from companies that are looking for skill sets beyond just social media. Companies need cutting edge strategies created by cutting edge marketers that are on their game because now is the time for some companies to utilize these newer marketing strategies to pull ahead of their competition. So for businesses, it’s All About The Benjamin’s and NOT about the gurus.

 

Additionally, as organizations realize the importance of adding digital marketing to their strategy, some are realizing the need to have more control over the content that is being released to represent their brands. This is starting a trend of organizations hiring internal digital marketing staff to handle their marketing strategies as opposed to outsourcing. Stuff just got real!

 

So, when companies select to hire staff to work onsite it creates a more opportunities ( and more competition) for the Digital Marketers that are on their game. In an increasingly competitive space that is separating Digital Marketer from Social Media Guru, it’s time to be on your game. That is if you’d like to out-compete the social media gurus of the world.  One of the things that i’ve noticed that separates the legitimate Digital Marketers and the Gurus are the impressive digital footprint of the digital marketer, and lack there of for the guru.  THIS will be the  game changer in this industry in 2013.

 

A marketers digital footprint or online presences will be what allows them to stand head and shoulders above their guru counter parts, when competing within the digital marketing space.  It is NOT an option it is a requirement if you want to excel as a Digital Marketer, it really is your resume because it displays to the world YOUR presence.   If a person does NOT have a noticable if not exceptional digital footprint wouldn’t that be an indication of the effectiveness or lack there of, in regard to their digital marketing strategy?  If I were in search of a Digital Marketer to create a campaign strategy for my organization, the first thing I would do is to check out their digital footprint by Googling them.   It they have an impressive presence on Google this would be an indication that they could theoretically create an effective presence on Google for my organization. If they didn’t, um well I’d think, YUP Guru and keep it moving.

 

I’m not saying that there’s no hope for our friendly neighborhood social media guru, I’m just saying that NOW is the time for the gurus to step their game up.  Get your skills in order, learn some new things, learn a bit of web design, maybe even graphic design and more to compliment what you know. Step your game up! We are at an amazing time in history, a time of change from traditional to digital and its a great time to be in this industry.

 

So, if you are pursuing a career as a digital marketer or if you want to move your game beyond the social media guru status the thing that you should do AFTER you step your skill level up is the following:

 

  • Work on creating a brand for yourself, because after all you are marketing YOU. If you want to be taken serious as a digital marketer make sure your brand is tight! Be consistent with the look of all of your online presences and websites. 
  • Creation of a great Social Media Strategy to market YOURSELF.  When marketing oneself you MUST think of yourself as the BRAND,  you really want to step beyond your competition and surpass them. So creation of a successful social media strategy for yourself is ESSENTIAL. If your social media strategy is weak that’s what will be displayed for all to see.  Be the Digital Marketer that YOU would want to hire.
  • Not all Social Media Channels are right for your brand so take a look at the channels that are out there and utilize those that best fits your needs.
  • Create a blog if you don’t have one because a blog is a GREAT way to get the word out about what you have to offer and to display that you are on your game.
  • If you have a blog, focus on creating great content.  Go for creating a content rich presence for yourself, after all you are branding YOU. Content is King does apply and probably always will so you should always think about providing great content. 
  • Great content by way of original material, curation and content sharing are terrific ways to provide great content.
  • Build followers! If you have great content people will follow you. It is just that simple, there is no magic bullet.  If you provide content that can be of use to people that follow you in the very busy world, people will depend on you to provide informational that is beneficial to their lives. Again, they will follow you.

 

We are at such a pivotal period in the growth of online technologies now and it we are in a time when companies and organization recognize how essential an online presence is and the importance of having digital marketers as a part of their marketing team.  It is time for the Digital Marketers to stand above the rest and that starts with having an impressive digital footprint because YOUR Digital Footprint IS YOUR Resume in the Digital Marketing space.

 

Enhanced by Zemanta

5 Platforms That Will Help With Time Management And Balancing Your Workflow in 2013

Time Management

As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.

It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.

I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others.  I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.

A few really essential platforms that help me to manage my time more effectively is as follows:

FACEBOOK SCHEDULED POSTS: 

This option is by far one of the BEST things that Facebook accomplished in all of 2012.  Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts.  This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!

BUFFER:

This continues to be a GREAT option for scheduling social media posts!  Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade.  If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.

LATERBRO:

I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.

TRIBERR:

I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments.  Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.

TWEET OLD POSTS:

If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.

So, lets start 2013 off right with the right social media platforms,  making 2013 a happier year, saving more money in 2013, and NOW effective time management !  Lets get excited about 2013!!!

Enhanced by Zemanta
Wausau News

Health and Freedom News

CJX, the author, ramblings, incoherent speech.

Just to let you know, I write. :)

Renee Johnson Writes

My Journey as a Writer

Don Charisma

because anything is possible with Charisma

Follow

Get every new post delivered to your Inbox.

Join 8,138 other followers

%d bloggers like this: