5 Platforms That Will Help With Time Management And Balancing Your Workflow in 2013

Time Management

As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.

It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.

I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others.  I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.

A few really essential platforms that help me to manage my time more effectively is as follows:

FACEBOOK SCHEDULED POSTS: 

This option is by far one of the BEST things that Facebook accomplished in all of 2012.  Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts.  This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!

BUFFER:

This continues to be a GREAT option for scheduling social media posts!  Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade.  If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.

LATERBRO:

I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.

TRIBERR:

I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments.  Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.

TWEET OLD POSTS:

If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.

So, lets start 2013 off right with the right social media platforms,  making 2013 a happier year, saving more money in 2013, and NOW effective time management !  Lets get excited about 2013!!!

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About anisesmith

Anise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.

Posted on January 5, 2013, in Digital Marketing and tagged , , , , , , , , , , , , . Bookmark the permalink. 7 Comments.

  1. Awww GOOD stuff. Thanks Anise!!

  2. Great post Anise, time is definitely at a premium these days. I’ve all but dropped a lot of networks. Finding the ones to put aside was as easy as looking at my referring pages in Google Analytics.

    I love Triberr and Buffer, I’m going to check out Laterbro. I’d also like to find one more great Triberr Tribe to join. I’ve noticed a decline in tweets and I want to get those mutual shares back up.

    As a user, I’m not a big fan of Tweet Old Posts. I’ve clicked over to too many posts just to realize after I’ve started reading that it’s just an old, outdated article. That’s pretty annoying, especially if I’ve spent a little time before realizing what I was looking at.

    • Hey Brian!

      Thanks for taking time to read and comment! Time is really at a premium, I totally agree. The more social media channels that you are connected to the more time is just sucks from your life. In our industry its is mandatory that we be a part of most of the things but I think at a certain point we have to look at the amount of networks that we can really be a part of without if adversely affecting time. So, at the beginning of the year I look at which platforms I need and which ones I have to utilize less.

      Tribber is awesome, joining more tribes is probably something I should look into as well. More exposure by quality people is always a good thing.

      Tweet Old Posts can be good if you tweak it so that the posts are not TOO old, this can be done easily. Also it’s good to be selective about which blog you use for this. I only use one of my blogs that has a food focus, people love recipes even if they are a little older.

  3. I still have yet to try Tweet Old Posts! I guess I should install that now, huh?

    • It would be a bad move because it does allow people to see posts that they may have missed. That’s the biggest lure of this plug in. I just keep and eye on it to make sure the posts are stil relevant and NOT too old. So I end up tweaking the settings quite a bit. Good luck and let me know how you make you Dwayne!

  4. dwaynekilbourne

    I’ll have to give Tweet Old Posts a try!! Thanks for the idea; I’ve been juggling this concept for a bit and might give it a go!

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