#GooglePlus, #SocialSearch And Why You’re SCREWED If You’re Not Taking It Seriously
Posted by anisesmith
I was a HUGE fan of Google Plus from its initial introduction and I was one of the many people within my social circle that jumped on board immediately. We were all a part of the original beta testers and were immediately impressed with this platform. In the earlier stages of Google plus, there were many that were of the “either or” mentality about social media, either they leave Facebook or try Google Plus. Even with so many doubting the importance of Google plus, there were many within my social circles that knew that Google was on to something. Many, like myself are still of that mindset.
I had a discussion over a year ago, with a recreational Facebook user that argued how irrelevant Google Plus was and how it would remain so because HE felt as if Facebook would always rule. As a recreational social media user that shared pictures on Facebook two or three times and would log on every 3 months or so, how could he recognize the importance of a platform beyond his own minimal recreational use. I won’t even go into why anyone NOT living under a rock in Narnia with centaurs would ever minimize a Google platform. With the exception of a few platforms, Google has been known to turn dust into gold.
Although I have always been excited about the possibilities of Google Plus I never thought of it as a platform for casual users. I always thought of Google plus and its extraordinary capabilities for business owners and digital marketers. Honestly I never pictured a person like Mr. Recreational user pounding away and connecting on Google plus. However I did think of digital marketers like myself and other likeminded marketers in my social circles utilizing this as a huge platform to boost their exposure and their clients’ exposure in ways that we have never seen before, even with Facebook.
I am not comparing it to Facebook beyond placing in into the category of Social Media platform. I’m not minimizing Facebook in anyway, because who could ever minimize a platform that really was a pioneer in the sharing and oversharing world that we live in today. Facebook literally changed HOW we communicate, how much we communicate and even extended into the workplace changing the marketing and advertising fabric of practically EVERY organization in business. Facebook could NEVER be minimized because they really changed the world and our views of communication and sharing information.
Although Facebook boasts over one billion active users Google plus has the power of the biggest search engine in the world behind it, Google. This is what separates Google plus, as a social media platform, from Facebook. Google is so darn huge that we don’t even use the phrase search engine anymore. I don’t search, I FREAKIN’ Google. I haven’t searched something since back in the 90’s when those now obscure search engines like; Looksmart, Infoseek and AskJeeves were around. WE ALL FREAKIN’ GOOGLE NOW, we DO NOT search.
Google in all of it’s greatness has been “on to something” since the introduction of Google Plus and they have, in their own Google Greatness kind of way molded this platform into a platform that shouldn’t be ignored. There have been many subtle changes to Google and Google plus since they pushed the social search platform out to the masses.
Initially Google plus wasn’t much to look at with its small narrow banner and boring look, but the layout has been tweaked a few times to create a much better-looking page. The last few tweaks consisted of the banner change and a full layout change.
There were outward changes to the Google plus platform but most of the changes were behind the scenes with Google and very gradual. These are the changes that will benefit businesses most.
- The integration of all Google Services
- Uniform sign on
- Personalized search results
- Google places merging into Google Local
- Blogger ability to be shared easily on Google+ Pages
- Blogger becoming a much more relevant blogging platform
- Google+ and team up with Zagat
- Finally, the push toward social search
In essence there has almost been a full integration of all Google Services with Google Plus at most and at the very least these services greatly compliment Google plus. Any way you look at it, the integration of these services with Google plus creates an avenue in which shared information meets search. SOCIAL SEARCH.
Social Search is something that Wajam tried but never was able to move forward as successfully as Google will. Also Facebook tried to play the social search game with Bing. We all know how that worked out. Besides there really cool TV commercials, no one really gives a poop about Bing because they are really kinda’ sorta’ irrelevant in the search game. Or I should say in the Google Domination Game.
Google plus is the platform, now that it is merging all of the Google services, will be a pioneer and will dominate Social Search. An avenue where social results will play a role in search results. Oh wait, that’s happening now.
Take a look at the graphic below of an image that I posted to Google plus that displayed in Google search results, for a company that I represent in the digital marketing space.
THIS is Social Search, THIS is Google plus and THIS is why you are seriously cheating yourself if you do not have your company page on Google Plus.
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About anisesmithAnise Smith has a Masters Degree in Internet Marketing from Full Sail University. She is President and Director of Anise Smith Marketing which specializes in New Media Marketing Strategies such as Mobile Web, QR code Products, Virtual World Integration and more. She has clients primarily focused in the entertainment and music industries which include music producers, artists, managers and booking agents. Anise is also the Digital Marketing Specialist of a Full services healthcare Company, located in Cherry Hill, NJ. She uses her healthcare and pharmaceutical marketing background to implement cutting edge digital marketing strategies that merge traditional and digital mediums. She is in charge of creating and implementing marketing strategies for seven internal health services brands. Her strategy for a new media marketing mix includes digital marketing, social media optimization, web analytics, video creation/editing, eCommerce platforms, mobile web readiness, custom CMS driven iFrame pages, custom branded WordPress layouts, building traditional/digital brand awareness and more. Her ultimate goal is to merge traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. She also works as an advocate for a soon to be non profit organization which provides college and educational resources for inner city kids, Urban Freshman. When she is not online she is a rabid Philadelphia EAGLES Fan, closet Foodie and single mom to a miniature male version of herself.
Posted on May 22, 2013, in Google+, Social Search and tagged Anise Smith, Bing, Digital marketing, Facebook, google is social search, Google Plus, Google+, Internet Marketing, Marketing and Advertising, Search Engine Optimization, search meets social, Social Media, Social Search, Twitter, Wajam. Bookmark the permalink. 4 Comments.