Category Archives: Blogging

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year.  We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.

When I wrote the article, 71% of people hate their job; I was astounded by the response to the article.  I was more surprised that there were so many people that were unhappy with their employment situation.

Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it.  It seems that there are up to 71% of the population that are willing to grin and bear it.

Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life.  More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.

We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both.  Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.

If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either.  In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.

Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path.  The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.

A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer.  It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with.  So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.

If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path.  It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.

I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see.  More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes.  This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.

Use Social Media To Improve Your Job Search
Use Social Media To Improve Your Job Search  produced by Gumtree

There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:

Anise Smith logo

Anise Smith logo

1.  Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form.  If you are creating a new logo make sure you have it created in 3 different formats.  Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.

2.  Uniform Branded Look: You should have a consistent branded look across all of your social media channels.  So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.

Create A Uniform Branded Look On Social Media

Create A Uniform Branded Look On Social Media

3.  Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.

I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline.  This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!

Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST.  Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.

Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here.  After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.

  • Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
  • Add your employment history, in the work and education section.
  • If you attended college, utilize the education section to add information about your school.
  • Use the project area to add the projects that you’ve worked.
  • Facebook just added a section for professional skills; add your skills in this section.
  • Don’t forget to use the contact us section to add your website, blogs and social media channels.

Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.

Branding Yourself Using Facebook

Branding Yourself Using Facebook

4.  Twitter:  This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand.  So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers.  If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:

  • Create a header for your Twitter layout, it should be no larger than 1252 × 626.
  • Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
  • Display a presentable image of yourself.
  • Add a descriptive; yet brief bio using 140 characters.

The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters.  So Twitter is essential!

5.  Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome.  So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!

*Note* You can schedule your posts for Google+ and other social channels.  I’ve used a few but I find that, Buffer is the best scheduling platform available.

6.  Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.

Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.

Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device.  This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!

7.  Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly.  Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!

So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content.  As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers.  Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.

The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.

8.  LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.

MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.

  • Use keywords in your headline and through out your profile.
  • Use an appropriate profile photo.
  • Complete your entire profile.
  • Add slideshows, links and blog posts to display your skills.
  • Share professional content that is relevant to careers or your industry.
  • Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
  • Follow companies that you have an interest in because you may be able to connect with people of interest at that company.

Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.

9.  YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.

  • Add keywords to any and all videos that you create because this will help Google to index your videos.
  • Add your video to your website or blog.
  • Share your video on your social media channels.
  • Add your video to your LinkedIn profile.

10.  BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google.  You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking.   This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!

BrandYourself.com

BrandYourself.com

Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know!  As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.

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The 12 Essential #WordPress Plugins That EVERY #BLOGGER NEEDS

I am truly  a reformed WordPress basher and I fully admit that I was totally wrong. I use WordPress.com for this blog and WordPress.org for a few additional blogs that I write for.  I have tried practically every blogging platform available, Posterous, Blogger and Tumblr ( I still use Tumblr and I love this platform as well).  I have found WordPress to be an amazing platform and this is primarily due to the abundance of plugins available.

  1. Google AnalyticatorAny an all online presences need analytics!  If you create a blog or website you really need to have the ability to monitor the effectiveness of your work.  The Google Analyticator does just that.
  2. GooglyzerIs a plugin that I just started using and I really love it. This plugin allows you to pull Google Analytics from Google right into a WordPress Dashbord. This is a great time saver!
  3. My Category Order: As you know the listing for Category is in a default order but this plugin allows you to rearrange the order according to your needs.
  4. My Link OrderThis is the same as My Category Order except it allows you to change the order of your links.
  5. My Page Order: I absolutely LOVE my page order because like the above two plug ins, My Page Order allows you to change the order of your WordPress Pages.
  6. Pinterest Pinboard Widget: Everyone loves Pinterest and we all want to show off our Pin Boards. This Plugin allows you to do just that.  You can select how many columns and rows that you’d like to display.
  7. Trackable Social Share Icons: Everyone uses social media icons to share their content, but as a lover of Analytics I love this plugin because it allows you to attach analytics to social sharing icons.
  8. Ultimate TinyMCEI absolutely LOVE this plugin!  This tiny, yet very powerful plug in allows you to add an amazing editing ability to your blog posts.  It’s like a little HTML Editor build right into WordPress and this is one plugin that I can’t do without!
  9. Tweet old post: Tweet Old Posts allows you to share previously created blog posts with your Twitter followers.
  10. TumblrizeAllows you to autopost to Tumblr.
  11. wpSUBpages RedirectThis is another favorite! This plugin allows you to redirect WordPress Pages to other page, subpages or URL’s
  12. Twitter Badge Widget: This simple but wonderful plugin allows you to add your tweets to your blog.

One of the most powerful thing about a WordPress blog is its ability to create an easy avenue in which to add different functionality as needed. The plugins are on of the things that make this platform so attractive to bloggers.  The amazing array of plugins created by these amazing developers have really propel this platform to the forefront and it’s what truly makes WordPress the ROCKSTAR of blogging platforms.

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Three Steps To Finding Your Blogging Voice

FindingYourBlogVoice

 

I honestly never thought I would be a blogger and I think this was due to a bit of writer burn out after completing an accelerated Masters Degree in Internet Marketing in one year.  Since the degree program was totally online, so fast pace and very writing intense I never thought I would want to write again after completing the program.   However I’ve found that it has not been the case and that it is one of the things that I enjoy most about being an Internet Marketer. There are so many things to love about being a part of this changing Internet Marketing industry and blogging has moved to one of the top spots on the list of things to love, especially after finding my blogging voice so to speak.

 

I have been blogging now for about two years, but I have just recently found my blogging voice. I think an important part of enjoying the blog process is the ability to find your voice because once you do, you then are able to build a great audience and take so much more pleasure from writing.  The process for me has been mentally moving beyond what I think people want to hear to a combination of what I want to say and what needs to be said.  This allows me to bring the very “keep it real” philosophy that I have in my off line life, to my blog.

 

I am not an extremely talkative person offline, although I do speak my mind and talk when I have something to say of importance.  So, when I decided to incorporate more of my own personality into my writing style it has really helped with the ability to continue the flow of conversation going, by way of blog post.  Ultimately it has allowed me to have an ongoing source of topics that I use for blog posts.

 

So, the take away when developing a blogging strategy keep these three things in mind when trying to find your blogging voice:

  • Be Yourself
  • Be inspired by situations that happen in your daily life
  • Be playful and have fun!

 

Cheers!

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Have You Added #Zemanta To Your Must Have Blogging Tools?

Zemanta

 

I started using Zemanta a little while ago as a way to really put a little zing into my blog creation and I really love it!  Zemanta is blog plug in that can be utilized for a variety of blogs. I use it primarily with my WordPress.com, WordPress.org and Tumbrl blogs and I really can’t imagine how I got along before I started using Zemanta.   A brief overview,  the Zemanta plugin allows you to utilize a variety of media to make blog creation easier by creating an avenue to pull in resources from online sources to make your blog rich with links and images.

 

You first set up an account, add preferences and sources of content.  This allows you to add the blogs that you will be utilizing, sources that you’d like your linked content to come from,  Flick account for images and even your Amazon Affiliate information.  After your information has been added to your preferences the real magic begins.

 

When you decide to create a blog post after creating your Zemanta account all of the information that you added to your preferences will then be listed in a Content Recommendations box.  You can then use images from a media gallery and or your Flickr images to created a more visually appealing blog post without searching images from around the net. The images pulled are based on your preferences! How awesome is that??  Additionally there is a My Sources section that allows you to pull similar posts from the blogs you have in your preferences or relevant online content to add to a Related Articles section which will post at the end of your blog!

 

 

If you blog, you should definitely add Zemanta to your list of Must Have tools! Take a look at the video below and it will give you a quick demo.

 

 

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Stop Spamming And Start BLOGGING [Infographic]

BlogSpam

 

I noticed recently after starting to manage another brand that I have been getting SLAMMED with Spam.  I literally have 870 comments, all of which are probably spam.  Of course I have a filter to address this, however it is very annoying, stupid and very time consuming to address. Honestly, I really have never seen so much nonsense in my entire life.  My thoughts are why would a person even bother, just to get a link?

 

 

The biggest question in my mind is , ” Wouldn’t it just be easier to build your own traffic?” This is especially the case since most people that blog have some kind of filter to block this kind of thing so the spam won’t even get approved.  Take a look at the infographic below to get a view of The History of Spam.

 

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#Triberr: 8 Steps To Being A Great Tribe Mate

Triberr

 

I found out about Triberr a few months ago after being invited to a group by Michael Q Todd, before then I had heard very little about it. I must admit that I was a bit skeptical about it initially but there were so many amazing people from my social circles involved that I thought what the heck, let me check it out too.  I had just moved my blog from Posterous to WordPress and lost a bit of traffic with the move so I went for it and I have been very pleased with the results.

Everyone wants to increase the reach and traffic to their blog and Triberr is a platform that allows you to do that.  Now that it is open to the public and no longer in beta the potential of blog growth is HUGE. In a nutshell, Triberr allows you to create a tribe, add members of that tribe  and share blog content through RSS Feeds through the Twitter feed of your tribe mates.

As you share content you really get to know the people that you are in tribes with. So a few things that I’ve been doing to become a better tribe mate:

  • Check into Triberr at least once per day depending on how many tribes you belong to. I try to check in twice per day because I belong to quite a few tribes.
  • Give Karma.
  • Load share buttons and share content using +1 and StumbleUpon.
  • Follow all of your tribe mates on Twitter and other social media channels.
  • Get to know your tribe mates!
  • Check out and follow the blogs of your tribe mates
  • Leave comments on the blogs of your tribe mates.  [I'm working on this one]
  • Share great content of your tribe mates on your other social media channels.

Have fun and enjoy!

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It’s 2012: Poop or Get Off The Pot. It’s Time To Step Up Your Content Game

StepUpYourContentGame

I am an Internet Marketer, but primarily I am one that consumes content first, this means that I am very aware of good content and crappy content.  There are lots of both floating around on the net. With that said my opinion of crappy content may not be another persons crappy content.  One persons trash is another persons treasure, this applies to content as well. As creators and curators of content we should first and foremost be cognizant of our followers, their needs, the types of content that they appreciate, in addition to the quality of content that we are providing. This thought process about content and quality was prompted by a few followers.

Image representing Retweet.com as depicted in ...

I had someone ask me if I could Retweet more of their content on several occasions. My first response was oh ok, you need more RT’s.  Then I thought about it and was like well, I could RT more of your content but, frankly the content that you are creating and curating may not be good for my followers.  I think if you are aware of what your followers like, if you are in touch with your audience and engaged with your online friends you would realize that if your content is not being shared, that retweeting is just a surface issue.  The bigger issue is that you, as the content curator and provider you must find content that people feel compelled to share.  So ultimately, the goal here is not to focus on the RT, although we all like them, but to focus on providing content that people would like to share with their followers.  To ONLY focus on a number of Retweets creates a bit of an old school “push my message” kind of thing instead of providing engaging information that people find valuable enough to share with their friends and followers.

As we move along this year, great content will become  much more important, the days of shuffling the same crappy content that everyone else is shuffling will no longer be acceptable.  We are living in an increasingly social world filled with sharing of huge amounts of data and people are becoming quite overwhelmed with the amount of content and quite frankly less than tolerant for the noise of the bad content.   In essence time to poop or get off the pot and step up your content game.

頑張るパンダ・スーパオマンのいとうぱおみとば~たろう

One of the driving forces  to provide great content, in 2012 will be by Google, due to Panda updates. This will force the content issue more than anything and creators and curators will be forced to provide more quality content.  This is the best for social media as an entire industry, but will, I believe separate the Social Media Experts from the Gurus. ( Oops, there’t that word again) Ultimately, great content is what drives people to share, compels people to engage and creates viral content.   If we all keep this in mind we will not only adapt to the Google algorithm changes, engage with social media followers more, have more Retweets but  feel more confident that we are providing the absolute best quality content for followers.

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2012: How New Media Works, THE 12 Social Media Platforms Explained

2012
I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.

12 Platforms you should check out for 2012:  

Mark Zuckerberg, founder and CEO of Facebook

Facebook 

There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!

Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.

Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.

When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people.  So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter  

Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters.  Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with.  Twitter is HUGE, use it.

Google +

Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer.  Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.

Scoop.it

Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.

Image representing Tumblr as depicted in Crunc...

Tumblr

Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.

WordPress

Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried  and that was WordPress.  I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option.  Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book.  I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.

StumbleUpon

Image representing StumbleUpon as depicted in ...

Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!

Commun.it

Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools;  However, I really LOVE Commun.it.  This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following.  Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES

Empire Avenue

Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.

What’s good about Empire Avenue is that it numerically rates your social media activity by  platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.

You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.

This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on.  What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet.   Join, then chase down the Facebook Groups, Social Empire, Team Zen,  XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.

Twyla

I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever.  Twylah is still in Beta so you have to ask for invites.

Pinterest

Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.

Triberr 

Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it,  the content is almost irrelevant. Triberr is the key  to getting readers for your blog content.

Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share  this content with their Twitter followers.  This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.

When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.

The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe.  Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join.  If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.

OK, those are my 12 things for 2012. Rock on!

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2012 Beginners Internet Marketing Guide

Internet Marketing 2012

 

During the holidays and through out the year I’ve encountered many companies that have amazing products to offer but are totally stuck in a time warp, as in how they really need to be marketing their amazing products and services. A company can have the most amazing, life altering product and or service to offer but if NO ONE knows about these services and products it’s irrelevant.

Technology has surpassed the time when a business could advertise a company in a small local free digest, take orders by telephone at your location or office. As a tech savvy society it is imperative that our companies grow with technology and not continue to hold on to old ways, now matter how comfortable.   We have also moved past the times when it was OK, to just have a website.  Needless to say, if you don’t even have a website, there is quite a bit of catching up to do.

I know that getting started if you are not on board with technology can seem like a daunting task.   So  a few steps that you can take to get on board with Internet Marketing in 2012.

  • Blog: A blog can be used in instead of a website or it can use do compliment a traditional website.  The most amazing thing about a blog is that it is serious GOOGLE JUICE, which means the format of blog can act to get pretty good exposure and increase Google ranking.  Blogs, as opposed to websites offer the ability to provide an ongoing flow of new content. That is of course depending on how much you post new content to a blog. The continuous posting of new and fresh content is one of the things that Google Bots search for on any web presence. So if you don’t have a blog, what are you waiting for start blogging.   I have have used practically every blogging format available, so I say go straight for the best and that’s WordPress. It is a great format and Google LOVES WordPress.  WordPress.com is hosted by WordPress and is really pretty easy to get started. Then there is the full blow content management system of WordPress.org, which would be hosted by you.   Take a look at the Tutorial below, it will give you some tips on WordPress.  It is a recorded webinar so it is a little long but it will give you everything needed to get started.
  • Facebook Personal Page: I started my personal Facebook page as a way to connect with friends and family but it really has become a huge tool for networking. So now I use it 85% for networking 15% for connecting for friends and family. Facebook personal pages are for personal /networking use and there are Facebook Business Pages used to set up your business presence.  You need a Facebook personal page before you can set up a page for your business.
  • Facebook Business Page: Is a HUGE part of any Internet Marketing Strategy.  A Facebook Business Page is a GREAT compliment to your Blog. The page allows you an avenue to share your blog posts and additional information  with people that follow your page.  Also, people tend to search out Facebook Business pages sometimes in lieu of a traditional website, to find out more information about your company. So by NOT having a Facebook Business Page for your company you could potentially miss out on an opportunity to share information about your companies products and services. So if you don’t have a Facebook Business Page its very important to your company to capitalize on this FREE platform to promote your company. Remember, potential customers could be searching for your company on Facebook, so you want to make sure they are able to find you! So Create your Facebook Page today!
  • Twitter:  Is an often overlooked resource in creating a new social media strategy. Twitter is a great way to gain company exposure, increase brand awareness and potentially sales leads for your company.  You can also share blog posts by way of Twitter. Keep in mind that Twitter is NOT an avenue to shove your message at followers but more of an avenue to engage and share information that is of value to your followers. Twitter rocks and you should definitely get started with utilizing this powerful platform .
  • Google+ Profile:  Is a new social media platform to share content and interact with people.  Although it’s still new, the potential is huge as is any Google product or service.  As an early adopter of social media platforms I strongly encourage getting acclimated to this platform by setting up a profile.
  • Google+ Pages:  Pages are also really new but the potential is huge as I’m sure Google has huge plans for this new platform that is gaining popularity. One of the things that is really powerful about Google+ is that it’s a Google product and Google is known to really have exceptional service. Google+ is now starting to integrate posts from personal and pages in search results. So Google+ will have a huge effect on SEO.
As usual, I welcome any and all comments, good, bad, ugly or indifferent.
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Blog Traffic, Think Tribe ..Go #Triberr

BlogJuice

 

When I originally started blogging it was almost a forced effort on my part. I had just finished Grad School in one year and the thought of writing anything longer than my name was really like WTH. However I knew that blogging would have to play a huge role in my marketing strategy.  As I started writing, I soon realized that not only was this a part of my strategy but,  I really LOVED blogging.

I got started with Blogger, then ventured to Posterous and then grabbed a Tumblr. So I’ve pretty much had a trial run on every popular blogging platform. A few months ago Posterous, which was my primary blogging format after trying the others, jumped the shark. Ok, maybe Posterous did not jump the shark but they no longer fulfilled my blogging needs due to a format change. So with the encouragement from my friend Tami at AriesGDIM,  I moved everything to WordPress. Since I was a bit of a WordPress basher initially, this was a big move for me and I am so happy that I made the move.   I have been very happy with my transition to WordPress and I am using WordPress.com and WordPress.org.

Well, now here I am happy to blogging, excited about my new format but I lost most of my followers due to the transition from Posterous to WordPress. What to do, what to do?  Well along comes Michael Q Todd with an invite to Triberr. What the heck is a Triberr, was my immediate thought.  I did a bit of investigating, then jumped right in because it was exactly what I needed for my new WordPress blogs.

I had an opportunity to join a few other Tribes on Triberr but some of those did not work out so well.  One of the most important things about going with a tribe is to make sure the content is a good fit for your marketing strategy and Twitter followers.  

So, what is Triberr you ask? Triberr is quite simply Blog Juice because the platform allows you to get an amazing amount of blog traffic due to joining a Tribe of bloggers that share your content with their Twitter followers.  You also share their blog content with your Twitter followers. This can be an amazing boost for your blog, as well as allowing you to connect with amazing bloggers. Ultimately it can really be a win – win for everyone in a Tribe if  the right content is flowing through the Tribe.

I am a member of two wonderful Tribes, I love the content that flows through the Tribes and I am happy with the traffic that my blog has received.

A few things that you should consider when selecting a Tribe is:

  • Make sure the content that you share is similar to your content
  • Make sure the content is complementary to your style
  • Make sure the content would be of interest to your Twitter followers

Also if you join a Tribe and the content is not to your satisfaction,  you can always leave that Tribe. It’s NOT The Fugitive, you will NOT blow up. Just write the person that invited you a short note explaining why you left and then bounce. :-)

In a parting note, remember that once you join Triberr you can create a Tribe of your own, to extend your Blog Juice even farther.  Happy Blogging!

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