Category Archives: Branding
I have never made it a secret that I am always willing, ready and able to check out new Social Media Platforms. So needless to say I am loving Pinterest so if you are not on yet, you may want to make the dive.
A few things that I really love:
- Image Driven: Most people are very visual and it is amazing to see what your friends are pinning and repin the cool stuff. I am developing some favorite Pinners already because they pin really cool things. You can really get a peak into the personalities of people based on things that they pin.
- It is really fun! This is a great platform that allows people regardless of social savvy to have a bit of fun with social media.
- TRAFFIC! Yes I admit that it is really starting to be a huge traffic boom for me. I add blog images, link those images back to my blog and this has been really a boost for my blog traffic. I think as the popularity increases so will the traffic to my blog.
So overall this platform is fun, great for traffic and overall a For The Win Social Media Platform for all! Take a look at the Infographic below to see how popular it has become.
- How Much Of Your Time Is Spent On #Facebook? And #Pinterest? [Infographic] (anisesmithmarketing.com)
- The Content Marketing Explosion [INFOGRAPHIC] (anisesmithmarketing.com)
One of the things that can be a challenge to people in technology driven fields are some of the graphic aspects especially if a person is not formally or informally trained in graphic design. Some people dabble and can get a few graphics done and some people are just plain old challenged. Sometimes you just want to quickly get a few things done and something as small as the white background on the logo can become a huge hurdle to jump.
The Video below will walk you through a few basic steps to easily remove the white background from your logo, if you have Adobe Photoshop.
- Freelancers: Stop Slacking and Start Branding…Yourself (anisesmithmarketing.com)
- 40 Beautiful Examples of Colorful Logo Designs – tripwire magazine (scoop.it)
Everyone has to admit that Facebook is pretty awesome. Even those that hate Facebook have to acknowledge that Facebook is pretty amazing and has really changed how we communicate, share information and how businesses communicate with customers. The people that hate Facebook would probably never admit this by I know that they are harboring a secret social media crush on the platform.
Although there are business pages for Facebook I find that a lot of people use their personal profile as a way to network, I do this as well. Facebook started as a place to catch up with family and friends but soon turned into a place that I do a lot of business networking so I would say that 90% of my Facebook personal page interaction is business related.
Due to some of the recent changes with implementing Facebook Timeline, tweaking of lists and the introduction of personal subscriptions it has made it really easy to use Facebook personal page as a business tool in addition to having personal interactions with friends and family.
If you select to use your personal Facebook page a an avenue of business as well, there are a few things that you should do, if you have opted into Facebook Timeline.
- Branding Cover Photo: Use the Cover Photo as an amazing branding opportunity for your company. I had the opportunity to work with Joshua Bevan to create an Amazing Cover photo for my Facebook page. The blog image was created by Joshua. How much does he ROCK!! Watch his video below.
- Tweak Your Privacy Settings: Create lists that allow you to post information for a public profile, business contacts and friends.
- Allow Subscribers: This allows people that are not your friends to follow your public profile. After you do this make sure you post information of value for the people that have subscribe by using the public option when you post.
Have fun and rock some serious business in 2012 start with having a business focus with all online channels, that’s my goal!
- 2012 Beginners Internet Marketing Guide (anisesmithmarketing.com)
- 2012: How New Media Works, THE 12 Social Media Platforms Explained (anisesmithmarketing.com)
- What You Need To Know Before Facebook Timeline is Implemented (anisesmithmarketing.com)
I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.
12 Platforms you should check out for 2012:
There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!
Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.
Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.
When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people. So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters. Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with. Twitter is HUGE, use it.
Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer. Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.
Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.
Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.
Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried and that was WordPress. I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option. Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book. I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.
Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!
Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools; However, I really LOVE Commun.it. This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following. Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES
Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.
What’s good about Empire Avenue is that it numerically rates your social media activity by platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.
You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.
This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on. What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet. Join, then chase down the Facebook Groups, Social Empire, Team Zen, XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.
I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever. Twylah is still in Beta so you have to ask for invites.
Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.
Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it, the content is almost irrelevant. Triberr is the key to getting readers for your blog content.
Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share this content with their Twitter followers. This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.
When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.
The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe. Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join. If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.
OK, those are my 12 things for 2012. Rock on!
- But I Don’t Have Time For a New Social Media Platform (anisesmithmarketing.com)
- YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience (anisesmithmarketing.com)
- That was Then, This Is NOW: #Facebook and #SocialMedia AS WE KNOW IT NOW… (anisesmithmarketing.com)
Tags: Anise Smith, Blogging, Business, Empire Avenue, Facebook, Free, Google+, Internet Marketing, Marketing, Marketing strategy, Search Engine Optimization, Social Media, Technology, Tumblr, Twitter, Web, Web 2.0, Web 3.0, wordpress
Once I realized that I would be venturing out on my own, a bit sooner than I had planned due to unique circumstances I knew that it was very important that I really brand myself effectively. Yes, I said branding myself. While in grad school I had a Branding Class that really happened at such a transitional time in my life but most importantly really affected how I viewed companies and myself as a brand. This class really demonstrated and taught the importance of effecting branding, that really extends to individuals as well.
I’ve recently noticed a lot of people with phrases that describe their employment as, Self employed and loving it, I work for myself, or even Me in an area that requires a job title. This is great to make a statement, joke about with friends and or when you are hanging out with your pals. However if you are serious about your chosen path of self employment or as a freelancer, you are NOT doing yourself a favor or effectively marketing YOUR BRAND.
When self employed you are in a position that you can really call the shots for yourself, work at your own pace and work from any location even on the beach if you want. How awesome is that? Well on the flip side, you are also totally responsibility for accounting, sales and marketing YOURSELF. This is why effective branding is very important.
Even if you are using your given name as your business you should create a memorable brand identity and that starts with a professional logo. I say professional logo because when you start in creation of your brand identity you want to make sure that your brand is presented in a professional manner and that the logo is created in a variety of different formats. If you are graphically challenge, you may want to go with a graphic designer to tackle this project for you. You should have a copy of your logo in jpg, pdf, png with a transparent background and EPS formats. The importance of having your logo in EPS format is that it allows the logo to be resized effectively without pixelation. This allows you to add your logo to web and print projects and have them look professional.
Creation of your logo is the first part of creating an effective brand identity for YOU as a freelancer or self employed person. So start spreading your newly branded logo around! Add it to your blog, all of your social media channels and don’t forget to add it to your email signature. Now that you have your logo completed you can now create a great color scheme to match your logo and add it to your entire online presence. So let the Branding begin!!
- Do We Have It Wrong? Is Freelancing The Way (anisesmithmarketing.com)
- Branding and How It Works In Social Media (anisesmith.com)
- Technology, Social Media and Employment : The Effects of Technology on the workplace (anisesmithmarketing.com)
- Ask FreelanceSwitch: Revisions and Branding (freelanceswitch.com)
Social Media is quickly taking the place of traditional media, so shouldn’t there be a conscious effort to step up the INTERNET MARKETING game beyond just a Facebook post and 140 characters and link by way of Twitter. There are so many other channels that need to be tackled if marketers are NOT to be viewed as people just playing on Facebook and Twitter.
One of the benefits of obtaining advanced training, certifications and or Terminal Degrees in Internet Marketing is having the tools and strategic ability to provide services beyond the page update and tweet. Social Media can be a very powerful tool if used properly to promote a brand, increase awareness and engage current / potential customers. If your Internet Marketer has more of a strategic background, they will have the ability to uphold and rock the Internet Marketing CODE:
Content: One of the first things that must be planned when creating a marketing strategy is planning the kind of content that will be provided to a particular social media channel. One thing that must be a given, the content must be GREAT. No matter what Content is still King.
- Original Content: Creation of original blog content is a great way to provide relevant and useful information to followers. It allows a way to put a spin on a topic while providing information of value.
- Shared Links: There are so many blogs, websites and new sources online that supplying relevant and useful content is easy to do by sharing links to friends, followers and customers by way of social media channels.
- Curated Content: This is one of the fastest growing segments of social media and it is really growing in popularity due to the ability to supply an abundance of relevant information to followers. Additionally content curation allows the ability to share a variety of opinions by sharing different content from an abundance of sources.
Optimization: There is an abundance of different social media channels, so much so that it is almost overwhelming. When creating an Internet Marketing Strategy it is highly recommended that a selection of different social media channels are selected and the content is then optimized. This involves merging traditional SEO/SEM strategies into the social media marketing plan.
Delivery: After creating great content, then optimizing that content for social media channels the next step is creating an effective way to deliver that content to your followers. Facebook, Twitter and Stumble Upon is a great vehicle to deliver your content. These channels should not, by any means be the extent of your Internet Marketing Strategy.
Evolution: One of the most important thing in any Internet Marketing Strategy is to continue to evolve, grow and add more services to your company capabilities. Evolving beyond social media, status updates and 140 characters is something that we all must aspire to.
Internet Marketing CODE: Content, Optimization, Delivery and Evolution is a MUST!
- Your #SocialMedia Sucks Because Your Intern Would Rather Play #BeerPong (anisesmithmarketing.com)
- Social Media Tools #Oprah Style Favorite Things: Prepare to Scream Like a Girl (AniseSmithMarketing.com )
- Why Just Social Media and NOT Internet Marketing (AniseSmithMarketing.com)
- Social Media Marketing: Exposure, Brand Awareness & Increased Sales (AniseSmithMarketing.com)
As a small business owner and Internet Marketer with a Masters Degree in Internet Marketing the goals for the business is EXPOSURE, BRAND AWARENESS & INCREASED SALES. When starting the business after a few failed attempts at effective marketing I knew that there had to be a different route planned for this venture. So setting off in a different direction by taking the skills learned along the way in combination with the cutting edge Internet Marketing Strategies learned while in one of the most cutting edge technology focused Universities in the country, the journey started.
Any person in business now understands that things have changed drastically in terms of business exposure, advertising and marketing. Due to Social Media marketing, business will never be the same. The goals are still to increase exposure, brand awareness and sales. However the methodology behind accomplishing these goals have changed. Most importantly they have changed drastically within the last year due to the popularity of social media.
At one time, just a short while ago it was enough to have a website and apply SEO & SEM strategy. These methods are no longer enough. This is primary due to search and the integration of social media that have pushed its way into search. So now we are looking at a merging of sorts, which involves Search Engine Optimization and Social Media to create Social Media Optimization. SMO or Social Media Optimization is the art of taking aspects of traditional SEO and Social Media to optimize the entire online presence. This is my marketing strategy and it rocks for my company.
This strategy is very close to being perfect and it has done well by the company, in allowing amazing brand exposure for the business. Exposure continues to come up in conversation because that is the goal of any business. Companies can offer the most amazing services or products available and if there is no exposure it is considered a FAIL. This is especially important to a new business.
Social Media has opened the door to so many users, some recreational, some totally business and some a mixture of the two. Social Media goals for businesses and individuals vary drastically. Individuals involved with social media for recreation usage have very different needs, as there is nothing riding on the outcome of their social media exposure. This is a direct contrast to the goals of business social media exposure. If individuals do not get exposure for themselves, there is no issue; however, if businesses do not meet their goals of effective exposure this could lead to the demise of a business.
Should companies that have businesses driven upon a high level of exposure be judged the same as an individual? In Social Media oriented industries, companies that push their message are marketing their company, which is the goal of any organization that would like to enjoy any measure of success. On the other hand people that push a message of useless content, may be viewed differently. How can the usage of social media that drives a company with the goal of increasing sales be view the same as an individual pushing useless content to gain reward?
The Take away:
The ability for any business to grow is contingent upon many factors, none of which include minimizing brand exposure, strangling the social media optimization process or silencing brand evangelist. EXPOSURE, BRAND AWARENESS AND INCREASED SALES.
I recently read that companies still see Social Media as a fad. I still find it hard to believe however, lets just say it’s true and move past it. Everyone agrees that businesses need exposure, and so many avenues of exposure are no longer available. No one reads newspapers unless they are online or in ipad format. People listen to paid radio so that avenue of business exposure is out. There are TV ads, but with cable who would even see your message. So these things alone minimize company exposure due to potential clients and clients not even seeing the message or products that your company has to offer.
So a few easy steps to get started.
- Create a Facebook Business/Company PAGE
- Create a Twitter Account
- Create a Blog
On these three channels add information about your company, what you have to offer to introduce your company to the world of social media.
The differences in these three channels.
- Facebook Page: Allows immediate interaction with the people that have an interest in your company. It can be as casual as a hang out spot or a little bit more informational. My company page is both information and casual. The key is great content for your page.
- The Twitter Account is to provide short bits of information to followers. It allows people to see what your company is about in 140 characters or less. I provide Internet Marketing information using my Twitter account. I talk about the world of social media, gadgets, cell phones, ipads. I talk about whatever is cool and tech related that I think my followers would be interested in.
- Your Blog is also information about your company and has become almost a replacement for a company website. I two primary blogs, this one and another that is mostly technology focused. There are many different blog formats to start you blog as well.
So that’s it! Go get started.
As usual, if you have any questions or comments, good, bad, ugly or indifferent feel free to leave them here or post directly on my Facebook Wall. Ok stop reading this blog and get started.
- #SocialMedia The Route To Your Next Gig [INFOGRAPHIC] (anisesmithmarketing.com)