Category Archives: Facebook
10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014
2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year. We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.
When I wrote the article, 71% of people hate their job; I was astounded by the response to the article. I was more surprised that there were so many people that were unhappy with their employment situation.
Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it. It seems that there are up to 71% of the population that are willing to grin and bear it.
Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life. More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.
We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both. Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.
If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either. In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.
Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path. The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.
A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer. It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with. So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.
If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path. It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.
I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see. More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes. This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.
There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:
1. Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form. If you are creating a new logo make sure you have it created in 3 different formats. Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.
2. Uniform Branded Look: You should have a consistent branded look across all of your social media channels. So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.
3. Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.
I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline. This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!
Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST. Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.
Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here. After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.
- Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
- Add your employment history, in the work and education section.
- If you attended college, utilize the education section to add information about your school.
- Use the project area to add the projects that you’ve worked.
- Facebook just added a section for professional skills; add your skills in this section.
- Don’t forget to use the contact us section to add your website, blogs and social media channels.
Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.
4. Twitter: This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand. So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers. If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:
- Create a header for your Twitter layout, it should be no larger than 1252 × 626.
- Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
- Display a presentable image of yourself.
- Add a descriptive; yet brief bio using 140 characters.
The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters. So Twitter is essential!
5. Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome. So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!
*Note* You can schedule your posts for Google+ and other social channels. I’ve used a few but I find that, Buffer is the best scheduling platform available.
6. Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.
Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.
Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device. This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!
7. Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly. Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!
So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content. As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers. Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.
The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.
8. LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.
MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.
- Use keywords in your headline and through out your profile.
- Use an appropriate profile photo.
- Complete your entire profile.
- Add slideshows, links and blog posts to display your skills.
- Share professional content that is relevant to careers or your industry.
- Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
- Follow companies that you have an interest in because you may be able to connect with people of interest at that company.
Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.
9. YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.
- Add keywords to any and all videos that you create because this will help Google to index your videos.
- Add your video to your website or blog.
- Share your video on your social media channels.
- Add your video to your LinkedIn profile.
10. BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google. You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking. This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!
Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know! As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.
Tags: 71% of people hate their jobs, Anise Smith, blog, Blogging, Brand, Business, careers in 2014, Digital footprint, Digital marketing, Digital marketing in 2014, Facebook, get a job that you love, get a new job in 2014, Google+, hate your job, how to love your job, how to love your job in 2014, how to not hate your job, Internet Marketing, job search when you hate your job, Marketing, Marketing strategy, most people hate their jobs, new job in 2014, New Year, people hate their jobs, Social Media, Social network, start 2014 with a new job, Technology, Twitter, what to do when you hate your job
It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space. This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.
At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.
Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies. Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough. This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.
At one time it was ok to utilize some traditional marketing and have a website. Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.
In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels. However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.
Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:
- Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process. Do you even know?
- Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
- Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in the Digital Marketing Space?
The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.
As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!
Tags: Anise Smith, Business, digital marketer, Digital marketing, Employment, Facebook, Internet Marketing, Klout, Marketing, Marketing and Advertising, Marketing strategy, Social Media, Social network, Web 2.0
Last weekend I was having a bit of a technical issue with my router and it’s failure to communicate effectively with my modem. This created a HUGE issue with my need to communicate by way of social media. Not that I was having a social media withdrawal issue or anything.
I really think that we have grown so accustomed to tuning in to social media because it allows us to gain access to so many things that are going on. We tune in to find out what’s going on with our friends, the latest news and everything that is going on in the world. Social Media has literally become our one stop shop news source. So it is understandable the it has become very valuable to most. With that said, it seems that social media has become a bit of an addiction for many. I’m still not admitting that I have an issue or anything ONLY saying that I understand. :-)
However, take a look at the infographic below which displays how many other people may be having a social media issues.
No Facebook Profile? Are You a Psychopath? Get a Page, Set Up Your Privacy Settings in 3 Steps w [Video]
Just a short while ago it was considered taboo for people to be frolicking about socializing, chatting, engaging, liking and poking the many people on their Facebook pages. Employers were caught off guard and people were unprepared and not equipped to handle the growing Facebook/Social Media phenomenon.
Employers are rebounding, implementing social media usage and policies into their organizational structure and realizing that social media can be a huge part of their digital marketing strategy. Employers are not shying away from social media as they were in the initial phases of the social media revolution.
Employers are now realizing the benefits of having the ability to check out their future employers by way of social media channels before they invest any time in them as a potential candidates. They are starting to realize that Facebook with over 900 million users is the norm for communication for so many. It is also now recognize that socializing by way of social media is such the norm that not to do so could even be considered abnormal. Some are going so far as saying that the people that have an absence of Facebook profile could be psychopaths. I think that is a rather strong statement because I know a few perfectly normal people that chose not to be a part of the Facebook revoloution due to their need to have a private life and not share every detail of their lives. That is totally understandable. Maybe we should all question why we WANT to share so much. LOL However that is another post all together, which may come under the Social Media people are narcissistic category.
The philosophy that there is something abnormal about people that are NOT involved with social media is being applied not only in the workplace and employers but to personal relationships as well. Some even suggest that if a person choses not have a Facebook page we should be wary about dating that person because they are suspicious and could have something to hide. Again, I am not so sure about that and I find that sometimes it’s just not that black and white.
Employers are now taking a new found respect for social media and using it not only to find applicants in a recruiting sence but also using it as a way to red flag people that could potentially NOT be such a great fit for an organization. This is an amazing use of social media and could prove to be very beneficial to many organizations. We have come a long way baby, is all I have to say!
So, since this is now the NORM it is beyond time to make sure you are on point with your online presence. Yes, time to clean up that Facebook page. The key to starting with this project is to really allocate some time to getting this done properly. I was a strong advocate of setting and fully utilizing privacy settings as soon as I started my social media Facebook journey. I actually wrote and ebook about it but due to so many of the revision to Facebook the ebook is a bit obsolete although the basic principles remain the same.
The first step is to set up Facebook Lists, this will allow you to share all of your status updates with who you want to, and exclude others. For instance if you are friends with people at work, they may not want to see a picture of your crazy Uncle Buck playing Beer Pong in his boxers, however your family may love it. So if you create a list for Family members that think Uncle Buck is a laugh riot you would be able to share that JUST with them and not everyone on your friends list.
Second step is to share some information that is funny or positive to the public. This allows this content to be viewed by your public or people that have subscribed to your public updates. This is great information that you could use to give people a view of who you are. So remember to share great content, things that make people laugh or that touches their heart. You can do this by creating a status and posting it only to the Public list using the drop down menu at the status area where you will be posting.
Third Step is to remember to share the information with the appropriate audience when you post a status update. It is very easy to forget when you are posting to your status to allocate the right list. The good thing is that if you forget to post to a particular list or if you are unsure you can always go back to that post and change it.
Take a look at the short video below that will give you a visual of how to get this done quickly!
Ok, stop reading and viewing the video and get to work.
- Social Media and Technology SHOULD Make Tasks EASIER NOT Harder So, Keep It Simple Stupid [KISS] (anisesmithmarketing.com)
- #SocialMedia Time Management: Automation vs Scheduling (anisesmithmarketing.com)
- Mobile Web is Not COMING It’s HERE Just In Case You Haven’t Noticed [Infographic] (anisesmithmarketing.com)
- The Three T’s Of The New Workplace Organizational Structure: Technology, Teamwork and Time With [Infographic] (anisesmithmarketing.com)
Posted in Facebook
Tags: Anders Behring Breivik, Business, Employment, Facebook, Facebook Page, facebook privacy, Marketing and Advertising, Online Communities, privacy facebook, psychopath, set facebook privacy, set up facebook privacy, Setting up your privacy settings on Facebook, Social Media, Social Networking, Sociopath
Social Media has presented us all with the opportunity to engage, share and increase dialogue with many people. The super quick growth of social media has also opened the door to much more with how employers are dealing with social media, individuals, privacy issues, over sharing and much more. YES, I said it OVER SHARING!
I hear so much about Privacy this and privacy that, oh my god Facebook is Invading my privacy again, blah, blah, blah-blah BLAH! Firstly, there is no such thing as privacy as we’ve known it, we are not living in the 80’s. If that is what you are looking for you could very easily just quit all of your social media channels and then simply turn OFF your computer. However we all know that is not going to happen.
The third thing that a person could do to make sure their privacy has not been compromised by social media channels, is to STOP OVER SHARING. Yes, I said it AGAIN. I noticed that the people that yell the loudest about their privacy being invaded by Facebook and various other social media channels are the ones that are the most guilty of over sharing.
There are just some things that need to remain private and I am not talking about funny little antics that have taken place during a persons day that others will find funny and uplifting. I am talking about some the the disturbing things that people share by way of status update that we just do not want to look at, hear about or would ever want permanaently branded into our brains. Before you post anything online ask yourself if you’d like to see what you plan to share floating through your newsfeed.
Things that I am pretty sure no one wants to see:
- We do not want to see what your cat ate and then expelled from its body.
- We do not want to see a video of your c-section, minute for minute and in its entirety. I had a c-section and I didn’t want to be in the room to watch my own procedure. Seriously, this is NOT Facebook newsfeed going viral sort of content.
- We do not want to hear about hurling, burping, pooping, farting, scratching and most importantly we don’t want pictures either.
I say all of this to make the point that privacy starts with you and your ability to have an awareness about what information that you select to share. If you do not post out of bounds pics, say inappropriate things, share distasteful video you limit the chances of this information coming back to bite you.
As we move ahead with social media and social sharing we should utilize the privacy options that all social media platforms have in place. However most importantly we MUST develop an awareness about the information that we share. The golden sharing rule that I abide by is, I only post something that I would not be ashamed to show my father, son or grandmother.
The take away: Think before you share and share responsibly!
- Man Up! #Google+ And #SocialSearch IS HAPPENING..So Sink or Swim (anisesmithmarketing.com)
- That was Then, This Is NOW: #Facebook and #SocialMedia AS WE KNOW IT NOW… (anisesmithmarketing.com)
- Networking: ROCK Every Aspect Of Facebook (anisesmith.info)
We all know that Facebook is a powerful networking tool, this is why marketing as we know it has changed so drastically within the past two years or so. Companies are just now starting to really realize how much of an impact Facebook has had on marketing and are really starting to step their game up with adding Facebook to their marketing strategy.
It seems that smaller businesses are really stepping it up in a big way and using their smaller company size to move forward quicker than companies that have more red tape to move through to implement change. This is has been a driving force in allowing smaller companies to jump right on the social media bandwagon quicker.
Entrepreneurs and small businesses, such as myself have been using Facebook personal AND business pages to extend their networks, meet contacts and clients. Facebook Timeline for personal pages AND Timeline for Branded Pages offers the ultimate One-Two Punch of Networking Power if used correctly. I am currently embracing and enjoying my ability to utilize the One-Two Networking Punch to do just that.
I am loving the capabilities of Facebook Time line for personal and business pages used together, so much that I actually narrated ( yes…narrated ) a video to walk you through the process. This is huge for me as I NEVER narrate videos because I much prefer adding really cool music to grab attention.
Take a look at the Video Tutorial below to walk you through a step by step process of HOW to Rock the Facebook Personal and Business Timeline for the ultimate networking One-Two Punch.
- Detailed Video Tutorial For Creating An Awesome #Facebook #Timeline For Your Brand (anisesmith.info)
- 4 Steps To Launching The #Facebook #Timeline For Your Brand, You have 8 Days To Get It Together (anisesmith.info)
- Create A #Facebook Timeline For Your Brand In Under 2-1/2 Minutes [Video] (anisesmith.info)
Many are still fighting but it’s easier to figure a way to rock it for your company! Although a great deal has changed there really are great perks to this new layout. Take a look at the infographic below to get a step by step guide to rock your Facebook for your brand.
- #Pinterest: Pin Love For The Male Population [Infographic] (anisesmithmarketing.com)
- #Twitter Rocks, So why ARE Your Tweets BLOCKED? [Infographic] (anisesmithmarketing.com)
- Ready or NOT Here Comes #Facebook Timeline [Video] (anisesmithmarketing.com)
Although I really love Timeline I can understand if others hate it so much. The look is so totally different than the current layout. Well, take a look at the Infographic below, it will give you and idea of how much it is really hated. Bummer…
- How Much Of Your Time Is Spent On #Facebook? And #Pinterest? [Infographic] (anisesmithmarketing.com)
- Why Your Brand Should Be On #Pinterest [Infographic] (anisesmithmarketing.com)
- Get READY: Facebook Timeline For Brands As Early As This Month (anisesmithmarketing.com)
We all know that Social Media is huge for individuals to connect with friends, family and loved ones and for businesses to engage, connect and network with customers. Facebook, in particular has had a huge effect on our lives and our time. Facebook has allowed people to connect with new friends and long lost friends of past. I have been able to connect with some people that I went to elementary school with and trust me that was quite a while ago. Even with being able to connect with so many people for person reasons, the greatest impact has been in extending my business network.
The ability to connect on a business level with social media is HUGE! Take a look at the Infographic below to give you an idea of the impact that social media has played in our lives and why we must have a business presence on these channels. Also, you may need to add Pinterest to your mix if you haven’t already.
As noted above Infographic produced by Statista…
- The Evolution of #Facebook [INFOGRAPHIC] (anisesmithmarketing.com)
- Pinterest: What Early Adopters Need to Know (scoop.it)
- Reaching Customers with Pinterest: 3 Questions You Should Ask Yourself (smallbusiness.uprinting.com)
- How to Use Pinterest to Market Your Business [Infographic] – SocialTimes.com (scoop.it)