Category Archives: Global Business

The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event

Social Media utilized for businesses purposes is relatively new in comparison to traditional marketing strategies. Social media used to promote events and seminars have been compared to word of mouth marketing, which has been around for quite a while. Similar to word of mouth marketing, social media used correctly offers the unique opportunity to gain a tremendous amount of exposure for events and seminars.

One of the most important things about using Social Media effectively is to know your channels, followers and audience. The user demographic on all social media channels is very different, so when sending your message by way of social media it is good to keep this in mind.

Channels that you should incorporate into your marketing strategy:

SOCIAL MEDIA CHANNELS

Facebook: Is one of the most powerful social media channels available. It presents you with the opportunity to harness this power to expose your seminars and events to, not only your friends and followers, but the friends and followers of your friends as well.

Seminars and events:

  • Facebook Business Page: If you do not have a Facebook Business Page, you should create one. This presents you with the opportunity to have people “LIKE” your page AND you can now market to them. Facebook page followers usually prefer that you post two to three times per day.
    • Upon creation of your business page, make sure you add content about your business, and or what you do. If the primary focus of your business is seminars and events, make sure you list as much detail as possible about what kinds of events and seminars you conduct.
    • Creation of a Facebook Cover page is very important. This allows people that have liked your page to get an idea of what you do and what your business is all about within a few seconds, just by viewing your cover page. The Facebook cover photo dimensions are 315px x 851px. You can find a cheat sheet of all social media images sizes online. Remember to view the Facebook cover photo terms of usage.
  • Facebook Events: This is a great channel that you can use to create and promote your events.
    • Personal Page Events: If you have people that you are connected to on your personal page, you can utilize this avenue to invite them to your event. If you have never created an event you can find instructions on The Facebook Help Page.
    • Business Page Events: You also have the ability to create events on your business page. You can find instructions for that on the Facebook Fan Page Event Help Page.

 

English: Tweeting bird, derived from the initi...

Twitter: Is a very different platform than Facebook because it lends itself to a more conversational tone and followers are extremely tolerant to more sharing of content. This is especially the case if you provide information that is helpful to them in addition to your self-promotion pieces. Most of the people that are following you on Twitter are following because they are interested in what you are sharing, your events, promotions etc. So, they are very open to 140 character short bursts of information about what you have going on. Just remember to also include useful content, NOT just self-promotion content.

Seminars and events:

  • Just like Facebook, make sure you create a bio for yourself. Add your website or blog URL if you have either.
  • Create a twitter header image; the size should be 1500 x 500. If you have the ability to create multiple graphic headers you should consider using different graphics to promote each of your events. If you chose to go this route make sure you have a basic graphic to use for your header image that will be utilized after your events and perfect for general purposes.
  • Check out the Twitter Help page for more details about customizing your profile.
  • Strategy: At one time people just tweeted, but this, like any other social media activity, has evolved.
    • Scheduling Tweets: It is a good idea to start tweeting about your event/seminar a few days ahead of your event, but it is essential the day before your event. Scheduling these tweets is advisable. Find our more in the Free Social Media Tools section below.
    • Live Tweeting: Is the latest rage now and if you can arrange this and if you think it may be beneficial to your events, it is advisable. Live Tweeting encourages engagement, your followers feel connected to you. Also, most importantly, everyone that is live tweeting with you is ALSO tweeting about your event to ALL of their followers. This is a way to extend the reach of your event, with the help of your followers.

TV has started utilizing live tweeting as an avenue to increase engagement among fans and actors and it has proven to very successful. So live tweeting during events is something to consider. Twitter recently quantified the impact of live tweeting during television events.

 

Vine: Was considered rather silly when it first arrived but later people realized how powerful this platform could be for engagement and social sharing. Vine is an app that allows you to video very small snippets of video and loops them together. They are easily shared and people LOVE them. Twitter owns Vine so it is really easy to share between these two platforms. Tide is a company that has successfully utilized Vine for marketing campaigns.

 

LiveStream: Is a platform that allows you to live stream your event by way of video. This could provide a great avenue to expose your event to people while it is taking place. This platform actually allows you to engage with those that are watching your event as well. This is a very powerful channel that should be added to your arsenal of tools.

 

LinkedIn: Is one of the most power social media platforms utilized primarily for businesses purposes, and they have absolutely NO competition in this space. For business events/seminars it is essential that LinkedIn is utilized.

Seminars and events:

  • Connecting: LinkedIn is a powerful platform in which to connect and network with like-minded professionals. It started out as a platform, which was viewed as an online resume, however they have grown beyond this due to a variety strategic company acquisitions.
  • Company Page: Is an essential part of keeping your network abreast of what you are doing, your events and seminars.
  • Groups: Is an area that should be utilized to present yourself as an authority in your industry. It can also be used to promote your events and seminars.
  • Articles: Pulse is the newest option that is really being aggressively pushed by LinkedIn. This portion of the site allows you to post articles directly to LinkedIn, instead of using an outside blogging platform. This is a very powerful tool because when you have completed your article and it’s posted, everyone in your network will be notified that you just posted a new article for the LinkedIn Pulse .

 

Slideshare: Is a great platform that allows you to post PowerPoint and Keynote presentations to a social format. This allows followers to view, share and embed your presentations to their blogs, websites etc.

  • LinkedIn owns Slideshare so your Slides can also be incorporated into your LinkedIn Profile using the LinkedIn Slideshare app.

 

Seminars and events: If you utilize a PowerPoint for your event or seminar, AFTER you’ve completed your event/seminar, you could post your slides for those that were unable to attend your event.

 

Google: We all know the power of Google, so utilizing some of what Google has to offer is a definite MUST for promoting your seminars and events.

  • Google Plus: Is one of the most powerful, yet underutilized social media platforms. The biggest benefit of using Google plus is that content shared on Google plus is factored into search results and will increase your search rank. Your Google+ Page will allow your personal page, your business page and YouTube channel to work together seamlessly to help you to promote your business, seminar or event.

 

Seminars and events:

  • Get started by creating a personal Google plus page.
  • Just like Facebook and Twitter, you have an area to create a cover page. The dimensions are 1192 x 2120. This space, just like for all of these platforms is very important because it is “prime real estate.” The cover page presents you with the opportunity to showcase your talents, display your unique value proposition, and promote yourself and your events.
  • You can get started using the Google plus Get Started

 

 

  • Google Plus Events: Is a platform that allows you to create an event and invite those that follow you. To find out more about events, check out the Google Plus Events Page.

 

Seminars and events: This event option should be used at least one week before your event, if possible. You can easily post your seminar or event to this platform and share it with your followers. What’s good about inviting people to your event is that the friends of the person attending your event will also be notified about your event. This is a great way to extend the reach of your seminar or event past just the people you are connected to.

  • Google Local: IS an amazing and free way to present your business locally. This page, after created is extremely powerful because it utilizes Google Maps in search results, so your business can be found.

 

Seminars and events: Make sure your contact information is up to date so you will be found in search locally. Start by verifying your business with Google Local.

 

  • YouTube: Is the second most searched platform and one of the most utilized platforms online. People love to watch and share videos, so this platform is a “must “when promoting event/seminars and businesses.

 

Seminars and events: If you have the capabilities to create a short video about your upcoming event, you could share that on your social media channels to create a buzz about your event or seminar. Creating YouTube videos are a lot easier than they use to be, due to smart phones.

 

FREE SOCIAL MEDIA TOOLS

Social Media is free if you don’t count the amount of time that it takes to fully take advantage of its benefits. If you go by the “time is money” philosophy, social media might not be considered free at all.   The key to utilizing social media to harness the power to promote is taking advantage of ALL of the available tools used to help you work smarter not harder.

Scheduling tools will become your friend and FREE scheduling tools will become your BEST friend. There are a variety of available FREE social media tools to help you manage your time, while giving you the ability to take advantage of all that social media has to offer. You can select to utilize a few or all of them depending on what meet your needs.   I use a combination of Facebook scheduling for Pages, Buffer and Laterbro.com. I use Facebook scheduling for pages to schedule my page posts, Buffer to schedule Google plus and Twitter if I have a small amount to post and Laterbro.com if I need to schedule a large quantity of Twitter posts.

  • Facebook Scheduling for Pages: This was one of the best things ever for people that use Facebook pages to promote their events, seminars and or businesses. To find out more about scheduling posts on your Facebook Page, go the Facebook Help Page.
  • Buffer: Is one of the best social media scheduling platforms available. Buffer offers a free option and an upgraded version, which includes advanced scheduling options and analytics for your posts. The free version allows you to schedule up to 10 posts on 2 different social media platforms.   I like FREE, so I utilize all free options on all platforms.
  • Laterbro.com is a FREE platform that allows you to schedule posts for Twitter or your personal Facebook page. This is great if you have a larger quantity of tweets to schedule.

BLOGS

Blogs are a great way to promote events and seminars at your own pace and timeline. Your blog allows you the freedom to post content about upcoming events weeks ahead of time to build a buzz about the event. These blog posts can additionally be posted to social media channel to further extend the reach of the seminar or event.

A few things that should be considered as additions to your blog:

  • Add a calendar of events, this allows your readers to see current and future events and seminars. They can plan to attend your event in advance.
  • Add as section/page for EVENTS/SEMINARS to your navigation; this allows your blog readers to plan for future events. In this section you could also add a submenu.
    • Include a Past Events section in the submenu of your navigation. You can add pictures, videos and other content from past events.
    • Include a Future Events section in the submenu of your navigation, which allows your readers to see what events are coming soon.

Good Luck!

 

As usual, I welcome comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google plus.  So follow, circle and  reach out!

 

 

 

 

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Communication, Social Media And The Organizational Silo

Organizational Silo

 

One of the things learned by the smallest of children are ways to communicate with their parents and others. They learn this at a very young age and it evolves from non-verbal to verbal communication.  It is essential, because it allows children to effectively communicate their needs to parents and caregivers.  This is one of the most important things children learn, and it will be used everyday for the rest of their lives.  Although we use it in every waking moment of our lives, communication is something that we don’t actively think about very often, that is until something changes.

 

Communication, personal and organizational, has changed due to the growth of technology and online communication.   Theses changes are primarily due to our evolution into a much more social oriented world.  The days of non-communication within the siloed organizational structure can no longer survive if they want to move organizations from where they were pre-technology to our current technology driven world.

 

The first change that must be made to improve overall communication, is to move organizations beyond the non-communicative, Siloed structure because it is no longer effective, not that I believe it ever was. It is even LESS effective now due to the growth of social media and evolution of communication beyond the non-sharing structure, which is typically associated with the organizational silo.

 

Organizations with a Siloed structure have obstructions in their ability to communicate effectively between departments. This structure may have been effective during the industrial age but it is ineffective now, more so due to the individual AND the organizational need to be more team oriented, to accomplish organizational goals.

 

Social media has opened the Pandora’s box of communication for individuals and organizations that are willing to embrace the benefits of a team oriented work environment.  Most organizations that have benefitted from embracing a more social, teamwork oriented work environment and open communication style are technology/digital-focused organizations. Others are lagging behind substantially which will prove to create many challenges as we are moving toward an organizational structure that is more collaborative.

Communication

Organizational Silo is OUT Collaboration is IN

 

Gone are times when each department could work within their own little bubble. It is no longer the most productive way to do business and this is primarily because most organizations are heavily dependent up technology or will be in the not so distant future. In order to compete with competitors EVERY organization has to reorganize their siloed structure if they want to compete and thrive in an era where collaboration is imperative.

 

I have been in this industry for a while, long enough to see that there are some that have immediately recognized the shift in the world dynamic and others that are still just SO unaware. I say shift in the world dynamic, because this technology revolution is not just geared toward organizations but toward the entire world and has in fact changed the entire world.   I know that sounds dramatic, it even sounds dramatic as I am typing. However it is the truth, the world has really been altered, as a result of this drastic change in communication. Hence, the era when siloed organizations thrived is a thing of the past.   We must all embrace the changes, alter how we think, communicate and interact within the organization because WE have changed as individuals as well.

 

We all have literally changed HOW we communicate with friends, family, co-workers and colleagues.  How we interact with one another as individuals has changed every aspect of our daily lives.  We have moved so much beyond individual conversation, to the ability to participate in multiple levels of interaction within a social atmosphere.  The ability to become a part of the conversation by offering tiny tidbits or ourselves, images of our lives, video of our kids and or music dislikes and likes, our reading habit and so much more. These little bits of information that we’ve shared by way of social channels has slowly changed how we communicate with each other and changed how WE communicate within the organizational structure as well.  Siloed organizations no longer work.

 

So, as people change so must organizations, from the communication within those organizations to the very structure of the organization. How can organizations NOT change, when everyone around them has changed? The way we communicate has essentially changed us to the point that old school organizational communication is just NOT as effective as it once was. How can it be when the elements of the organization and the employees are no longer the same?

 

Communication

Open Communication Is The Only Way

We are now living in an era of open communication, sometimes a little too open, but open nevertheless.  Due to our much more social world we also share much more than in the past. These are two of the biggest factors that should propel organizations to utilize the change in people to move organizations away from the organizational silo, which embodies dysfunctional lack of communication.  We must make strides to moved into a much more open, teamwork driven organization, which would thrive in this new era of sharing, open communication and collaboration.

 

Digital Marketing and a much more social world has really shredded the structural foundation of a siloed organization, primarily due to the change in communication and HOW communication must be handled within an organization NOW.  Technology is responsible for people almost being FORCED to venture outside of their bubble. Don’t panic, THIS is the first sign of positive organizational change within any organization. Change is good!

 

Digital marketing touches every aspect of an organization now so people that would NOT have worked together many years ago are almost forced to do so now. The growth of this technology and evolution of traditional marketing are creating scenarios in which workers must develop more of a team dynamic if they want to see company growth.

 

No longer can there be an organizational separation of company and technology, because technology touches every aspect of the organizations no matter the perception. The evolution of the organization has started with the individuals that are within that organization and it will continue to evolve, ready or not. Companies must start to recognize these changes, adapt to the changes that have already taken place and that are beyond the control of the current organizational structure. Organizations must be willing to no only add technology in its minimal form but embrace ALL of the change that go along with the growth of this technology. Technology is NOT an afterthought and is not optional anymore.  Why, you ask?  Because technology growth is speeding up NOT slowing down, it is mandatory that organizations see beyond what was, to what is now and things to come in the future. This starts with addressing HOW individuals communicate within the organization and make immediate changes if the structure is out of sync with the individuals within the organization.

 

The take away:

It’s time to stop viewing technology as an organizational after thought and embrace all that it has to offer, even if it is change. Change is good!

I welcome your opinion, good, bad, ugly or indifferent. You can find me online so Circle me on Google+, Follow me on Facebook and Twitter.

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#Technology and #Entrepreneurship: The Answer To The Recession?? [Infographic]

entrepreneurship

 

We are in a recession, no doubt about that and it is tough. However recession and a tough economy can bring out the entrepreneur spirit in many people.  In tough times people are almost forced to step it up.   Some of the greatest companies in the world were created during tough economic times.  There are many, one of those companies is Apple, can you believe that?

 

 

Amazing stuff!  It seems that due to our own economic downturn we could very well be in the middle of our own entrepreneurship boom and I think a lot of that is fueled by the super quick growth of technology.  Take a look at the infographic below to give you an idea of where innovation is happening:

 


social management blog

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#Cloud Computing & Smacking Down Old School Organizational Structures

CloudComputing

I recently wrote about organizations with old school marketing departments and how they will be soon rendered useless. Well, I think I was less harsh with the phrasing, however you all know what I mean. Well, if you think beyond the Marketing Departments of these organizations you will realize that companies and organizations that have held on to an old school way of marketing are usually holding on to an old school way of doing business as well.

Old school organizational structures are a thing of the past. This is primarily due to the growth of technology, social media and companies becoming more global.  As technology grows so does the mindset of employees and potential employees. This can present a challenge to organziations if they are running the company as they did in 1980. We will not even discuss companies that have not changed their way of operating since  the 1960’s or before.

Times have changed, people have changed, technology has changed and companies have to adapt their business structure accordingly.  Some technology changes that have had the biggest impact on workers are mobile technologies. These technologies allow workers to think outside of The CUBE. This means that options for talented employees will grow due to the ability to become more mobile with the growth of technology.  Technology is allowing employees to think outside of their immediate commutable area because they are reaching the point in technology growth that they will no longer be limited by distance. Mobile technology is allowing this to happen right before our eyes. The advancement in computer technologies which has brought us Tablets and Smartphones has moved us that much closer to  true mobility in workplace or workforce I should say.

English: Cloud Computing visual diagram

Image via Wikipedia

Cloud computing is one of the final pieces of the puzzle that will allow employees to be totally mobile. This is HUGE for employees because it will allow them to unchain themselves from their cubicle.  This is a great thing for employees that are thinking of  expanding their opportunities. However this may present challenges to the old school organization that have not remained abreast of the growth in technologies.

Cloud computing will allow workplaces to essential remove the need to have a huge server/computer room which is currently used for maintaining data storage and integrity.  Cloud computing allows this data to be stored in “The Cloud”  which allows the information to be ready accessible by all with permission to utilize it. Can we say HUGE??

If companies are able to implement this properly it will allow employees to be cubicle-less and totally mobile. Although this is huge for employees because it would allow them the ability to work from home, work from the beach, work from a little bistro in Italy if they choose. This can also benefit employers as well.

Companies can view this as a negative as some old school organizations may, but it can be viewed as a positive for companies as well. As an organization that is receptive to change, has embraced new technologies, and a change in organizational structure this will give them the opportunity to scout talent beyond the local area. This means increasing the chances of implementing a more global employee base. The ability to grab the best and most talent employees from any location in the world will increase with the acceptance of  Cloud Computing.  Again, this is HUGE.

So ultimately everyone can view these technological advancements as a win win for all. Cloud Computing is a game changer to employees and employers. How we chose to view these changes will determine how we adapt moving forward as employees and employers.

 

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a comment here, or catch  me on Twitter, Facebook or Google+.

 

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Tablets, #Cloud Computing and #SemanticWeb Will Change How Organizations Do Business

FutureOfComputing
Technology has touched practically every aspect or our lives, but has had the greatest impact on businesses and organizations.   We cannot go a day without having contact with some form of technology,  whether its laptops, mobile phones , tech gadgets or other forms of Internet Technology.

Organizations are really in a unique position as they can view the technology changes as a positive or a negative. One of the challenges to organizations is the rate at which technology is growing and implementing strategies to keep up with the changes. For individuals it is a bit easier, but for organizations adapting to the growth of technology it is a bit more complicated and I do not anticipate it becoming easier as time goes by.

A few things that will really change organizations in the very near future is Tablets, Cloud Computing and Semantic Web. These technologies will offer a workforce and workplace flexibility that we have never experienced before because these technologies will allow a lot more mobility.

Tablets are becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the mobility of a cellular phone but the capabilities of a traditional computer. As tablets expand with newer and more exciting bells and whistles the popularity will increase. When popularity of items increase they become more mainstream which can act to drive the price down.  Soon everyone will have tablets and more organizations will be forced to adapt to tablet usage. This will be the beginning of a new kind of workplace that includes employees with the ability to be more mobile than ever before. This will change the employees perception of the workplace as well as how organizations function.  Organizations will have to adapt to a much different structure based on the growth of a more mobile workforce.

English: Diagram showing overview of cloud com...

Image via Wikipedia

Cloud Computing has the potential to be HUGE and when fully realized will turn the work place, as we know it upside down.  In the earlier days of technology, when organizations incorporated technology by way of desktop computers, servers, storage and other computer technology was needed to take care of the large amounts of data stored.  The growth of Cloud Computing eliminates the need for data storage located in onsite computer rooms by creating information storage in The Cloud. This too creates a huge opportunity for companies to implement a much more mobile workspace and workforce.

Semantic Web is something that is not in our immediate future but will definitely take technology to another level.  With the growth of so many different technologies at such a super quick rate of speed we have become inundated with an abundance of data. All of this data is in different formats, are using different programs and applications so there are a lot of incompatibility issues. With the implementation of Semantic Web, data will be created and or recreated to be more compatible. So data will be created in a compatible way which would eventually allow the technologies to communicate, literally. That ROCKS!

So as individuals we can view all of these things as super cool and consider the implications that they will have to our personal technology and gadgets.  However as an organization, this his huge and will definitely have a huge effect on how things are run now and in the future.  So as business owners we must start to educate ourselves on some of these technolgies so that we will be ready to implement them WHEN the time comes.

The growth of technology is very exciting to individuals but can create challenges to organizations, education is the best way to prepare for coming changes.

As usual, I welcome any comments or questions, good, bad, ugly or indifferent. Feel free to comment here or catch me on Twitter or post directly on my Facebook and or Google+ Page.

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The World is Becoming a HUGE place, Time To Go Global

global world

I wrote a blog post about moving companies into a global space. A huge part of my thought process was based on an amazing opportunity presented to move even the smallest company into a global space. The reason that it can be done is the growth of technology which allow us to effecitvely communicate, reach out and meet people from so many different countries. This is a definite opportunity that we did not have before the growth of technology.

Another reason to look beyond business expansion just within our local area is the growth of populations in some of the other countries around the world. We have grown in our ability to reach out to other countries based on technology and we have huge population growths in these countries as well. This gives us an opportunity to work with amazing and diverse populations by expanding globally.

Take a look below to see how much our populations are growing and in which countries they are growing the most.

Seven Billion
Created by: Masters Degree Online

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The Benefits of Expanding Your Business Into A Global Market

Picture 11

The biggest change that has happened in the last fifteen years is the monumental growth in technology. This has played a huge role in changes for students, individuals and organizations.  The most drastic change has happened within organizations, as they have had to adapt the entire organization to technological changes.  Changes such as this can sometimes be quite a challenge, especially when things change at such a fast pace as the growth of technology within the past few years. .

Businesses and Business Managers can view these technology changes as obstacles or opportunities. These changes should be viewed as opportunities that will be both beneficial to current employees and the entire organization.

The evolution of change started about 15 years ago with the growth of technology.

Early Technology:  Organizations were driven by less savvy technology which  allowed for a very traditional workforce and did not offer much flexibility to embrace Global Expansion. 

  • Landlines
  • Typewriters
  • Fax Machines

Technology In the mid 1990’s: Set the path for moving toward embracing a global workforce. The introduction of more advanced technologies set us on the path toward a much more global workplace. 

  • Internet
  • Web 1.0
  • Cell phones

Present: Allows for the growth of a global workforce. The advancement of the following technologies put the mainstream workforce directly in the path to expand globally. 

  • Technology Growth
  • Web 2.0
  • Smart Phones
  • Growth of Freelancers

Near Future: Will allow all to totally embrace a global world.   Some of the more advance technologies that are in the works now will set us all on a path to the ability to become a totally global workforce. 

As technology grows organizations have to grow with them and Business Managers are in a unique position to make this happen if they take the necessary steps needed to create and embrace change. With any new growth there will be challenges and benefits for all involved, including Business Managers.

Challenges:

  • Technology Expansion
  • Cultural Barriers
  • Time Differences

Technology Expansion: The initial challenge that would have to be tackled is to ensure that we are, as an organization capable of handling the technology needed to expand into a global workplace.  With a few additions to our technology and someone to oversee the changes there should be a smooth transition.

  • Skype: Offers a way to communicate online with people from all over the world.
  • Google+ Is a way for teams to communicate by using the popular Hangout teleconferencing feature.
  • Smart phones that are equipped with Internet
  • Laptops and or Tablets for mobile communication

Cultural Barriers: Sometimes cultural and language barriers can be an obstacle with expanding globally. This can be overcome with training and proper staffing.

Time Zone Differences: When dealing with states there has to be an ability to adapt to time zone differences.  So when going global this will be a challenge as well.  Time zone differences also can be overcome with proper planning and staff.

Benefits:

  • Diversity in the workplace
  • Global Employment Capabilities
  • Expanding Global Reach

Diversity in the workplace: When we open the doors to different types of people, it brings a different perspective to projects. This is an essential function if we want to compete and excel in an increasingly global world.

Global Employment Capabilities: When we select to expand our global reach we really open the door to finding amazing talent beyond just our local area. We can add team members from any county in the world. That is HUGE.

When we select to bring in people from different countries and cultures, it offers a different perspective to our projects and environment.  This could act to give a wide variety of unique, creative and diverse views within our organization. A fresh approach in business will give us a competitive edge and that is beneficial to organizational growth and increased sales.

Expanding Global Reach: When we expand our employment capabilities this allows us to expand our global reach.  This is a direct result of the growth of technology, which allows us to reach beyond just our local tri-state area. We can now extend our organizational capabilities to many other areas. This could increase our company reach, expose our brand to new clients, increase sales and allow us to explore a totally different market.

Conclusion:

The world is an ever changing place and we are becoming a much more global world. It is very beneficial to embrace these changes for the greater good of current employees, future employees and the organization as a whole.

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