Category Archives: Infographic

#Yahoo: One Small Step Back Or One Large Leap Toward Jumping The Shark [Infographic & Video]

Yahoo Has Jumped The Shark

 

We are living in a quick-moving digital world with companies that are technology focused running to keep up with the growth. As Digital Marketers we see how fast things are moving and we recognize the players in the technology game, those that are not even in the game and those that are struggling to keep up.

 

Apple, Microsoft, Facebook and Google are huge innovators and players in the growth of different forms of technology. We will not mention Bing because although Microsoft spawned this mess called Bing we won’t hold it against them, ONLY because they have extremely cool Bing commercials.  That brings us to one of the other wannabe players in the game and that’s Yahoo. They may have been a player in the game, back in the days of Infoseek, Askjeeves and Looksmart but they have never really been on the grid with the real innovators in this technology game. I think one of the things that separates the companies that are innovators from those that just never seem to catch up are the employees that drive these companies.

 

Most companies are only as good as the team that drive them and the innovative companies like Apple, Microsoft, Facebook and Google ALL have top caliber employees.  These companies have the vision to hire the best of the best because employees represent their brand. Innovative companies are expected to have the best!  Companies that are not technology focused usually fall short of employing the best of the best because they usually don’t have the same resources as the tech giants. So we tend to excuse their lack of technology focused employees and forward thinking vision.

 

Organizations that present themselves as technology focused like Yahoo is not one of the types of companies that we should excuse for the choices that they’ve recently made.  When companies that are not known to be innovative are embracing that technology has changed the traditional working onsite dynamic, Yahoo decides to take a step back with their descision to take away the work at home option from their employees.

 

Cloud computing, laptops, tablets, mobile devices, high speed Internet and most importantly a global world has made the cubed office for technology companies like Yahoo an option not a neccesity. Or I should say HAD made it an option until Yahoo Turned Back the Hands of Time ” Cue in Cher’s Song” Hit play below.

I digressed seriously, my bad. The point is that Yahoo has taken a HUGE step back when other companies are moving forward. Yahoo has always struggled to be at the head of the pack as far as innovation is concerned but now they have gone beyond a step back, they have jumped the shark.

 

I’m pretty sure that Yahoo has a huge staff of innovative and creative employees that are reeling. I am also quite sure that there are lots of companies circling like vultures to pick up the pieces of the employees that can no longer work from home. I see the vultures circling the Yahoo headquarters now, in hopes of grabbing some new blood for their employment pool! If I were a huge company in need of a few good men or women, I would be camped out at Yahoo headquarters like a techie for a new iPad.

 

Hey Yahoo, take a look at the Infographic Below….and Oh Yeah Watch out for that shark.

 

Yahoo Has Jumped The Shark

Hey Yahoo Watch Out For That Shark!

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SERIOUSLY, Walk Away From Your Gadgets [INFOGRAPHIC]

Walk Away From Your Gadgets

We are living in an increasingly Digital world which is really be an amazing thing, especially for those that are interested in having a constant source of news and information.  Content shared,  by way of online channels are accessed at a much quicker rate of speed than traditional online media due to social media.   This was very evident in the recent hurricane that hit the east coast and the political campaigns, both of which were sharing information online at a much quicker rated of speed than traditional online and radio media.  We are officially a connected world.

 

One of the things that we should be cognizant of is the benefits of allowing ourselves the opportunity to TUNE out the onslaught of the constant flow of digital content. As a Digital Marketer, this can be a challenge due to our need to be constantly tuned in.

 

About a year ago I was feeling close to the information overload stage due to being constantly plugged in to so much content. This is when I took a bit of a step back and disengaged from a few channels.   I stopped posting to many social media channels, removed myself from Klout and took a break from Empire Avenue. I took this time to think about the digital channels that I was engaged with and evaluate how I could best maximize my workflow without dedicating so much time to online channels and being constantly plugged in.  This time gave me an opportunity to evaluate how much time was needed to effectively manage all of my digital media channels and most importantly granted me the opportunity to realize the benefits of unplugging sometimes.  I’ve found that unplugging can be a good thing because it allows a fresh perspective.

 

The time away allowed me to organize my time more effectively, minimize some of the digital channels that were not beneficial to my brand and most importantly it presented the opportunity to turn off my brain to the constants onslaught of information. So, now I especially make a conscious choice to unplug at bedtime and it has allowed me  just enough time needed, to start the next day with a clear head minus the technology overload feeling.

 

I seems that more and more people are not utilizing time to step away from their gadgets, even at bedtime. Take a look at the infographic below to see exactly how much time is spent on computer gadgets, even at bedtime.

 

Please Include Attribution to OnlinePsychologyDegree.net With This Graphic Badgets in Bed Infographic

Why You Should Consider Learning A Little Code [Infographic]

Coder

I think it is inevitable that we’ll ALL HAVE learn a little code whether we want to or not, if only to be competitive in the evergrowing digital marketing space. I have found that every job that I’ve performed I’ve had to know basic code in order to offer employers and clients the best possible service.

It seems that that may be the norm sooner rather than later. As a world that is going more and more toward digital technologies it may be in ALL of our best interest to venture into the world of coding.

I am feeling like I may need to venture into this field a little bit more. Take a look at the infographic below to give you an idea of the importance that coding will play in our lives in the not so distant future.

Please Include Attribution to OnlineCollege.org With This Graphic Programming Infographic

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About Your Digital Life: Create Your Own #Infographic [video demo]

DigitalLife
Social Media is indeed an amazing thing! I love it!  I make sure that I pay attention to my online presence and the content that I produce and curate. I always keep in mind when producing and curating content that I am aware of the image that I present to others. This is a huge part of social media and where some get in to trouble.

I had an opportunity to created a Infographic about my Digital Life that provides an visual image of very cool things about your online presence. Extremely COOL stuff! Take a look at my Digital Life Infographic below and then Create one of your own.

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Google+ For Business: Why You MUST Take It Serious [Infographic]

GoogleSocialSearch

 

It is not secret that I believe that Google+ is pretty awesome.  I also think that it could seriously ROCK for business, because after all it’s a Google product so why wouldn’t it.  If we just think about the movement that Google has made in pushing this platform we have to acknowledged that it will in fact be a force to be reckoned with soon.

 

I think the biggest issue with Google+ is that there are so many tech focused people on there and they can sometimes come across as a bit obnoxious and overbearing. At least this is some of the opinions that I have gained from traditional and recreational users.  Google+ got it’s initial following from the very tech focused with its beta release and it has yet to see an influx of recreational users. I believe this is primarily due to the snooty air that people have gained from its current users. I personally have NOT experienced this but I have heard this by so many users that I can not dismiss it.

 

As business owners, lets disregard the snooty peeps and tackle this platform! REALLY! The first thing that must be done is NOT to view it as a Facebook replacement, it’s really NOT!  It is, however a strong push toward Social Search and this is beyond HUGE for business.   So even if we opt not to place a strong focus on this platform, we should develop a bit of a presence there and most importantly, we MUST add the option for readers to +1 our content. 

 

Take a look at the infographic below to give you a few additional reasons to use Google+

 

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So What The Heck Is Black Hat #SEO [Infographic]

BlackHatSEO

I’ve heard discussions about Black Hat SEO and Red Hat SEO. What’s the difference? Why so confusing?  Does it matter now since SEO has change due to Panda Updates and Google+?

Well, take a look at the infographic below it will shed some light on Black Hat SEO .

Source: seo.com via Anise on Pinterest

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The Content Marketing Explosion [INFOGRAPHIC]

Content
Social Media is huge as we all know and a HUGE part of social media if you are doing it correct you are involved with some sort of content marketing whether you realize it or not!   It seems that content is definitely still king.  More and more of the larger companies are moving strongly toward content marketing and I suggest you consider incorporating it into your marketing plan if you have not done so already.

 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

 

Take a look a the Infographic below to give you more information about content marketing.

 

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#Twitter Rocks, So why ARE Your Tweets BLOCKED? [Infographic]

Twitter

 

We are in an age of information sharing, transparency and engagement. You select to involve yourself with social media, with the goal of sharing information, engaging and having people share with you, right. Ok so your Tweets are BLOCKED, Private or whatever the hell they are? Why bother?

 

I understand it as much as I am possibly capable of if Twitter is used for personal usage. Umm…ok, I’m lying I really don’t but lets pretend I do just so I won’t get hate mail and hate comments. LOL.  I have only run across this a few times and I always wonder why a person would even bother to use Twitter under these circumstances. I really REALLY don’t understand it if business people chose to go this route.

 

As I am very transparent in business and personal practices I would never use a service that I felt as if I couldn’t utilize in a transparent way.  With Facebook there are options in place to allow certain degrees of privacy according to who is following. Under those circumstances I guess I understand to a certain degree, because information that you’d like to share with family and friends may differ from what you would want to share with business colleagues.  So maybe this is the same sort of thing?

This blog post is a way for me to gain an understanding of the need to block Tweets?  More of a way to find out why? Are you curious too? Well lets open the door of dialogue.

In the meantime, take a look at the Funny Twitter Infographic below and think about what kind of Twitter user you are.


Source: flashuser.net via Anise on Pinterest

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#Google Panda, Everything You EVER Wanted To Know [Infographic]

GooglePanda

I have been talking about Google and their move to Social Search with their push of Google+.    A huge part of their strategy involves Google Panda, so take a look at the Infographic below so you gain a better understanding of the Google Strategy.

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2012: More Spend Toward Online Marketing [Infographic]

OnlineMarketingSpend
As we know online methods of marketing are being used more than ever and as time goes on more and more of the budget will be allocated toward online methods of advertising and marketing. Mobile marketing spend will play a much larger role in marketing budgets moving forward.  Take look at the infographic below to give you an idea of who will be spending what in which areas:



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