Category Archives: Klout
Once Upon a Time there was a very new and exciting avenue which moved marketing away from boring guys spouting prepackaged messages at legions of people. The excitement in the villages was overwhelming, the people were excited and most importantly they moved from the perpetual state of WTH due to listening to those rehearsed depictions and blah blah blah marketing messages from old school marketers. The villagers, expressions went from Meh to yeah! They wanted to reach out, engage and meet the people behind the companies that they elected to do business with using this new communication method. This new phenomenon was called Social Media and the villagers were in a state of euphoria.
Uh oh and along comes boring market companies again, holding on to the old ways and spouting messages of eeeekk OMG..Social Media ROI. Along comes a knight in shining amour with a huge K on his chest. Klout to the rescue! They had the answers, they could measure everything and provide the numerical data to big, bad, boring old school marketing companies.
Charismatic Klout convinced all of the villagers including myself that they indeed were the answer and that we should pay attention to the numbers that they have supplied about our influence. We should wear these numbers proudly, supply them to all that would like to view them and offer a badge of honor on our blogs for all to see. We should further encourage our friends and followers to view this number and offer us encouragement with +K’s for all. The villagers were happy, for a while.
Then all of a sudden, one day out of the blue the lovely shininess of the Klout Armor started to tarnish. The scores that were touted left much to be desired. The raved about numbers started to diminish, dive and plummet. The villagers were none to please and started to revolt, I am one of them so I must say Peace Out to Klout.
Yes, I do pay attention to my Klout Score; it gives me an indication of my effectiveness. I also use Empire Avenue as a way to measure the effectiveness of different channels of my social media activity. With that said, should I really pay attention to Klout? Many say not to pay attention. <sidenote>I must admit to paying close attention to the PERKS section of Klout. Thanks for the Spotify invite ☺</sidenote>
I had a conversation with Tami of Aries GDIM about Klout; it was a rather long conversation about our thoughts and YES our scores. We both have been super swamped and have not had a chance to talk to our Twitter peeps as much as usual yet we both have revised and increased our Twitter usage a bit. Both of our scores took a recent hit, our graphs look similar. Makes you say hmmmm.
I did cut back a bit on my usual Twitter conversation so that I would focus tackling projects and on sharing more content. I decided to do this after I realized that I have a demographic from Europe. So, I really wanted to share more content during the times that they were on Twitter. This has been wonderful and I have had lots of retweets and thank you for sharing.
After these slight changes, I noticed that my KLOUT score took a 1-point dive, yet my Amplification score increased by 10 points. I may be ‘all old school and thangs’ but I would not think that an increase in Amplification of 10 points would in anyway produce a 1-point drop, unless that is the new math.
Ok, ok, I know people are like WTH Anise; you are like the kid in school that bitched about the 99 because they wanted to get 100. I do get it but it made me give serious thoughts to Klout and the Algorithm behind the score. So Klout I am saying (in my Cuba Gooding Jr “Show Me The Money” voice) Show me the algorithm ☺
Seriously, I am not a math wiz but even in my math challenged mind this does not add up. So what’s the deal? I’d really like input, thoughts or something so that I can stop wondering.
Check out the Klout REBOUND a few hours later …
I really love what Klout is doing with all of the expansion and additions of so many different features. First there was the addition of LInkinIN, then FourSquare and +K. Not necessarily in that order but all have been fairly recent. The additions have added a stickier element to Klout, and +K I’m sure has increased daily visits to the site.
Now Klout is preparing to add YouTube, that is definitely For The Win! I get pretty good traffic on my YouTube Channel, so I am rather excited about that. Upon the notification of the YouTube add, I started to notice a bit of a pattern. I am not a conspiracy theorist, but I have noticed that right before Klout adds a channel my Klout score goes down. It does bounce back after the channel is added, however it does take a bit of a dive nevertheless. Not that its all about me or anything, just saying.
Excited about the YouTube add nevertheless, Kudos for Klout!