Category Archives: Kred
I’ve blogged a bit about social media scoring and it’s importance to digital marketers on a personal level. There is no secret about how I feel about scoring of ones social media presence. Although the various platforms that rate a persons social media are entitled to do as they please in this space, I just can’t get too wrapped up into scores and allow those scores to reflect who I interact with and how much.
I have quite a few years experience in the traditional marketing field, digital marketing AND a Masters Degree in Internet Marketing so I am very secure in my knowledge in this space. Experience and tangible results should trump a platforms algorithm based assessment especially when it comes to companies using these platforms to secure employees. An employer should simply Google their candidate, when looking for someone to handle their marketing strategy. If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results
Scoring platforms may not be an accurate method of measuring a digital footprint because there are so many variables that could throw the score off. Suppose the person was working on a project that had them focus on a social media platform that is not in the scoring algorithm, suppose the person was working on a web project, suppose the person was creating a video? All of these variables would create an avenue in which the person or potential employee was not actively engaged in a social media platform, and this could be reflected in their social media score. This is just one of the reasons that social media scoring can be deceptive or tricky when utilized for hiring purposes.
However take a look at the infographic below and see how social scoring may be used to determine WHO gets hired.
Social Media as we know it is still in its infancy and has a lot more growth in the works. We are still learning and growing in the digital marketing space because the industry is still evolving. The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.
There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?
Like I said, I am involved with these platforms but I do not base ANY of my online activity on increasing any of these scores, ANYMORE. It is very easy to allow your own competitive nature to dictate the types of content that you promote from your brand based on increasing your score. I have been down that road and it really is not a good path to be on. This is primarily because it diminishes the purpose of social media to a degree and cheapens the value of your content because the focus becomes about increasing your score instead of providing content of value.
I’ve notice that due to a change in whatever algorithm Klout is using these days, people have begun to “game” the system with mass Facebook photo tagging. I’m not speaking of an occasional tag from a friend that you interact with on a regular basis, I am speaking of mass tagging, everyday from acquaintances whom you have little or no interaction with on a regular basis. I just had to block a person that tagged me on 6 photos all within 3 minutes and the kicker is that I very seldom had any interaction with this person. It was so bad that I couldn’t find my own content or content that was shared by legitimate engaging friends and followers.
I am NOT speaking about friends or people that I engage with, I am talking about random acquaintances that tag you on multiple photos on a daily basis. I love getting tagged on genuine content that is of interest, that’s engaging or friends think that I would like. This post is not really about that, but more about the person that specifically tags with the purpose of a score boost.
How does this kind of behavior increase your social media engagement, legitimately? The score gamers, post content and tag you on the content, so the person tagged either feels that they shouldn’t be rude by not responding or they automatically “answer when called” as we innately do. So does this increase your ability to produce engaging content that has the ability to speak to people, touch their heart or is though provoking? Umm NO! However they did increase their Klout score because they tagged the same 45 people that they tag every day and the people that were tagged responded, which creates dialog on the post. So, since there were a high percentage of people to comment to the post, they get a Klout score bump. Oh yay! This, to me displays that the person creating the tags do not have a firm grasp on what social media is about and the purpose of creating content. I will even venture to say that it is a n00b move for the so called social media gurus.
As a Digital Marketer that is listed on Klout, Kred and a player of Empire Avenue I am aware of my scores on all platforms but I am not driven to perform any action to increase my numbers. It simply takes away from the genuine ability to engage and create content that I believe people are looking for when they follow me on my social media channels. Additionally, it takes away from the enjoyment of social media when it becomes a game to get the highest score at all costs.
I am not a hater of any of these platforms because they do have value in the social media arena. However, I would like to see less gamed content with the exclusive goal of chasing a score and more genuine sharing of content that is of value to readers.
The take away:
Simply, provide great content and people will respond.
What are your thoughts? Am I on point? Am I off base? Or Meh? I welcome thoughts, comments and questions, good, bad ugly or indifferent.
- Businesses Should Mimic The Politicians With #SocialMedia with [Infographic] (anisesmithmarketing.com)
- It’s NOT Complicated, It’s A Digital World, You Need A Digital Marketing Strategy: That Was Easy (anisesmithmarketing.com)
- The Three T’s Of The New Workplace Organizational Structure: Technology, Teamwork and Time With [Infographic] (anisesmithmarketing.com)
Everyone that knows me really REALLY knows that my attention span when listening to webinars, during meetings and attending class is negative 100, if not lower. I must really have a strong interest if I sign up and a stronger interest if I actually DO NOT multitask through the entire experience. So when I was asked to meet with Joshua at PeopleBrowsr for a demo of Kred, I was initially like WTH and why would I need a demo. Then I took a look at the platform, realized that there was way more to it than I originally thought and scheduled the demo.
The first thing that I learned about Kred was that they are a part of PeopleBrowsr which is a very powerful Social Analytics Platform. I soon realized how much they rocked as the presentation went on. Another very important thing that I learned was that they are REALLY TRANSPARENT, not the blowing smoke up your ( cough cough) as some other platforms claim.
Kred demonstrates your social influence and displays exactly how the scores were compiled, how the numbers were calculated and all in real time. Kred has areas of focus, Communities in which a person can have influence, this is based on Twitter profiles. This area of influence is NOT necessarily based on YOUR Twitter profile but the profile, and keywords of your followers profile. For instance one of my influence areas is Sailing ( everyone that knows me is laughing Def Comedy Jam hard now because I have an extreme water phobia ) but this category is NOT what my interests are but the interests of a LOT of the people that I am engaged with.
So on a side money making note, this is HUGE for business because if there were companies interested in marketing to a Sailing demographic I would be the person that could be used to get to this audience.
Kred Scores are based on an Influence Score and an Outreach Score and focused in different Communities or areas of influence as stated above. So as I describe above I have an area of influence in Sailing so I would have an Influence and Outreach Score for this category.
The Influence Score:
Kred Influence is the measure of what others do because of you. Influence increases when others take action because of your content. Your Influence score increases when someone retweets, @replies or follows you.
The Outreach Score:
Kred Outreach is the measure of your generosity. Outreach increases when you retweet, @reply, or follow a new person. As you accumulate Outreach Points, you move to a higher Outreach Level. Because Outreach Points are a reward for being active and benevolent, your Outreach Level never goes down.
Outreach Points are earned anytime you do something generous for someone else. Outreach can never go down because we believe that the capacity for generosity is infinite.
To read more about Influence and Outreach check out the rules
The above is just a small portion of what PeopleBrowser and Kred has to offer. I suggest you try to get an invite to Kred because, THIS is HUGE for individuals and businesses. Most importantly this is why Kred is going to rock the world of Influence in regard to Social Media, Social Analytics and More.
- Social Media And Time Management (anisesmithmarketing.com)
- #SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl (anisesmithmarketing.com)