Category Archives: Marketing
This is NOT a post about politics! I repeat, this is NOT a post about politics. I never considered myself much of a political person, but the older I get the more I have an interest in my future. Politics tends to bring out strong feelings in most people and actually that is quite understandable as one person literally has your future in their hands for increments of four years.
However this is not really about politics as it is only the purpose behind the vehicle driving the most fascinating social media campaign that I’ve ever seen. I mean really regardless of your political affiliation we are really living during a historical time depicting almost literally in real time, the transition or death as it were, of traditional media in lieu of social media and digital marketing.
The political campaign although fascinating as a person that has an interest in my own future but so very compelling to watch as a digital marketer. So much so that if I were an organization that has not moved in the digital marketing area, I would be literally stalking the online presences of both parties. The ongoing social media surge, engagement and viral content is mind boggling. Both political parties are sharing content which is producing engagement of the likes that I have never seen. It is quite fascinating.
The Digital Media assault is endless and relentless by both candidates but the end result is exposing millions of people to your message. That is after all, what social media is all about. Social Media allows a unique kind of engagement and interaction that traditional media just has never been able to get. This political campaign is a HUGE example of the power of social media.
For those companies that are not involved with social media, I suggest you get involved with your political candidate of choice by way of their social media channels. Look, listen and learn because they are really showing the world HOW to rock a social media campaign.
Take a look at the Infographic below to give you an idea of how much content is out there and how both campaigns are really focusing a lot of attention on social media and utilizing social content to reach the masses.
Social media platforms have grown at a super quick pace. So quickly in fact, that it seems as if there is another social media platform popping up every day. A lot of the platforms probably are hoping to duplicate just a percentage of the success that Facebook is having. We should all be so lucky, right? I’m not sure that duplicating any platform is exactly the right route to take but I guess you can’t blame them for trying.
One of the things that set Facebook apart from others has been it’s differences and it’s ability to transform so often. Due to his, duplication of its platform is next to impossible. I see that as a good thing because there is one Facebook and if I’m involved with Facebook already, why would I want a duplicate platform. Social Media platforms that gain in popularity now are the ones that dare to be different, step outside of the box and have no idea what the box is, like Pinterst and Instagram. The popularity of those platforms, I believe is due to the totally different route they’ve taken.
Before the popularity and mainstream social media dominance, there was a small social media platform, now PAID called Ning. This platform was one that allowed its users to set up small FREE niche social media platforms. I was a part of Ning and really thought it had potential to be one of those out of the box social networking channels, because of its uniqueness. The ability to create my own social network based on my interest and invite friends with similar interest held a great appeal to me, it still does.
The potential of Ning was very short lived due the platform change, from a free to a paid service. So early in the game of social media, this was a real deal breaker for Ning. However the thought of creating my own unique, smaller, niche social media platform still remains at the top of the “Oh so cool” list. Although Ning doesn’t offer this service anymore there is a NEW kid on the block and guess what? It is what Ning was suppose to be before it changed. Now you can Create a social network Free of charge, your niche, your way with Groupiest! I don’t like it, I LOVE it and ideas are brewing
Ning was really just a social media platform that was a little bit ahead of it’s time because it was introduced Pre-social media boom. So, ultimately Groupiest is the platform that NING was suppose to be. With social media platforms that have members in the billions, this may be a great addition, especially if you have an interest on a niche focus area.
I would love your thoughts!
I often speak about how technology has really grown so much within the past few years. It is quite astounding if you think about how quickly we have gone from being a traditionally print focused world to a world that is really becoming primarily digitally focused. Sometimes I think, OMG When did this happen? It was such a gradual process that the transition was almost seamless. One minute we were flipping through newspapers, magazines and yellow pages and now, not so much. There is a bag filled with two versions of 2013 Yellow Pages marinating in 103 degree heat on my door step waiting for trash day, as we “speak” I have no interest in pretending that I care enough to move those Yellow Pages into my home even on a temporary basis, I prefer to allow it to stew in the sun in wait for the recycling truck.
One of the things that really contributed to quickly propelling us to this digital world is mobile devices. People are literally attached to any information that they need to access by way of pocket or purse through their mobile device. The need to go home and flip through the Yellow Pages, Newspaper or Magazine is just no longer needed.
Since moving so rapidly into the digital age the need for traditional marketing as a primary medium is not as high demand as it once was. With that said it is imperative that companies look beyond traditional marketing used as a primary means to market an organization. I am not saying that companies should disband their marketing teams only that it is very important to integrate digital marketing strategies within the company marketing mix. I would say that a huge part of the marketing focus should be on digital marketing.
It is no longer optional whether we need to adopt digital marketing strategies, it has now become almost mandatory. Think about how many times you’ve picked up a newspaper, magazine or yellow pages within the past 3 months and this will be an indication of how important it is to adopt at least some digital marketing strategies for your organization. If you have not utilized any traditional media it could be that your customers or potential clients may not have either.
Getting started with digital media can be as easy or as hard as you allow it to be. Starting with the basic online strategies are advisable. Companies should additionally incorporated video, slideshows, images, podcasts and a variety of other interactive elements to their marketing mix. Like I said, I wouldn’t throw out traditional marketing strategies, especially if they are working. I would, however integrate more digital marketing strategies to the mix. Take a look at my 12 go to platforms that your company should be rocking.
There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!
Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.
Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Pageand that makes a power combination.
When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people. So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters. Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with. Twitter is HUGE, use it.
Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer. Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.
Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.
Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.
Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried and that was WordPress. I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option. Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book. I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.
Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!
Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools; However, I really LOVE Commun.it. This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following. Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012.
Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.
What’s good about Empire Avenue is that it numerically rates your social media activity by platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.
You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.
This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on. What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet. Join, then chase down the Facebook Groups,Social Empire, Team Zen, XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.
I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever. Twylah is still in Beta so you have to ask for invites.
Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.
Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it, the content is almost irrelevant. Triberr is the key to getting readers for your blog content.
Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share this content with their Twitter followers. This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.
When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.
The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe. Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join. If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.
OK, those are my 12 things Rock on and get Digital! Just remember we are in a digital world so digital marketing is no longer an option but a necessity.
- Social Media And Technology: Progress IS NOT Going To Stop So You Can Catch Up! Expand Your Mind (anisesmithmarketing.com)
- Social Media and Technology SHOULD Make Tasks EASIER NOT Harder So, Keep It Simple Stupid [KISS] (anisesmithmarketing.com)
- Making Time, Embracing Social Media & New Channels, Why Limit Yourself? (anisesmith.info)