Category Archives: Marketing
What Organizations Could Learn From The #VeronicaMarsMovie Kickstarter
I’ve been a huge advocate of technology, continued growth of technology and our ability to move toward the point where technology would play an even larger role in our lives. I embraced QR codes back in the day when no one even knew what a QR code was, I’ve been working with augmented reality and I have been looking forward to the semantic web. I won’t even mention my continued outraged that we have not realized our technological potential yet, to the point where we have flying cars. I will feel as if we’ve arrived technologically, when The Jetson’s era of the flying automobiles are standard like sports cars or SUV’s. I will continue to be a little disappointed that we are still not flying about, speeding above traffic and or zooming our way around traffic jams, as we should be at this point in our lives. I’m not bitter or anything; it’s just an observation.
Well, considering that we are no longer attached to the wall for our phone usage, we carry around pocket-sized computers called mobile devices and we live in an era where said mobile devices have single handedly changed how we communicate. I can’t be totally disappointed about those advancements but, you know, the flying car thing. In spite of, you know the flying car thing, I am still bowled over by technology and it’s amazing advancements. This is one of the reasons that I continue to be astounded that there are still a percentage of people that have not embraced it yet. As if anyone would want technology to roll backward to allow those that have not embraced it to wallow in their paper driven comfort zones at the expense of more technological growth, and maybe a few flying cars. Not bitter. Ok, bygones.
There have been many indications that technology will continue to grow and excel at a quicker rate of speed than ever. The difference in this growth of technology as compared to growth of different industries in the past is that, people, consumers and their unquenchable need to consume information have been driving this technology and social media growth. People want to share information with their friends, family and colleagues continuously. Social Media platforms have presented the opportunity to do so.
One of the most drastic changes in technology has been the ability for regular, every day people to make a difference by reaching out to people and organizations seamlessly. Just a few years ago, this would not have been possible. This has had a profound effect on both the people that are reaching out AND the people and / or organizations that have been reached.
This is most evident in how regular everyday folks used their voices online to prompt an action. One of the most amazing displays of social media, used for change happened recently and it was a game-changer because social media was utilized to change a traditional media action. That action utilized the online fundraising platform Kickstarter to bring back TV show Veronica Mars, which was cancelled after 3 seasons. I never watch the show but that really doesn’t matter. The point here is that THIS was a huge thing. It was amazing example of how; due to social media channels the voices of regular people were heard louder and most importantly prompted an action.
The power of the people has been a driving force behind social media and has the ability to make tangible changes, when that force and drive are loud enough. The voices were loud and reverberating with the fans in regard to their need to see the series Veronica Mars come to the big screen and that prompted an action.
At one time, when a TV show was cancelled there was just nothing else to be done. There was NO coming back unless the network deemed it so. At best, fans of a cancelled show could try to get a printed petition together and try even harder to get that petition to the powers that be. WELLz, that was then and this is now, times are –a – changin’.
Social Media has given a powerful voice to people that previously had no power to create this kind of change. Now people have the power to spearhead change, and prompt action, whether it’s getting a petition to The Whitehouse or getting their darling Veronica Mars pushed to the big screen. In this situation fans felt so passionate about this show that they took matters and fundraising into their own hands by raising the funds needed by way of Kickstarter to get the production of the film moving.
Organizations that remain clueless about the power of the people driving change through social medial should check out the Veronica Mars Kickstarter fundraiser. Rob Thomas created the project with the goal of raising two million dollars in 30 days and just 11 hours later they HIT their 2 million dollar goal. YES, 11 hours! Rob’s fundraising team didn’t stop at 2 million dollars, so the fundraising continued. The last time I checked, they were up to $5,702,153. THIS is the power of the people and the power of social media to prompt an action.
People; have been very social in regard to the media that they’ve consumed and how they’ve share media content with friends, colleagues and family. The sharing of content has been a powerful driving force behind social media and this is what has made the Veronica Mars Kickstarter fundraiser so successful. This could NOT have been accomplished utilizing traditional media channels and antiquated marketing techniques. Utilizing social media strategically allowed the masses to become the media and they seized that power to make things happen. THIS is why social media cannot and should not be ignored by the many organizations that have been resistant to change. The power of the people and the share button should not be minimized by anyone, especially organizations in this social media driven era!
The Veronica Mars movie project was, I’m sure just one of the many projects to come, that will grow legs and sprint ahead due to the power of social media, community, sharing and the voice of the people. Organizations must start to recognize the powerful voices of the community and utilize them to reach out to customers, clients and the public at large. The days of marketing teams sitting in their office cranking out pre-packaged messages and making arbitrary decisions are a thing of the past because we do live in a different world now. Those that cancelled the original Veronica Mars TV show, I’m sure are dumbfounded by the power of the people and the use of social media to get this project off the ground.
Organizations must recognize and empower their marketing teams in order to harness the power of social media for the good of the company as well as the good of clients and customers. Can we say BRAND AMBASSADORS??
Social Media is, now a part of our lives regardless of some organizations that chose to opt out. Advice: Catch up or be left behind and crushed by your competitors.
Images & Source via: Kickstarter
Power Up Your #LinkedIn Profile [Slideshow]
LinkedIn is one of the absolute best resources online for pursuing a new career, advancing in your current career, networking or exploring partnership opportunities. There is no greater business focused, social media platform that allows you the opportunity to connect with such a wide range of business people.
I recently spoke to a few young people that were looking for new employment opportunities and they were ALL unaware of the potential lurking behind this powerful career platform. So, I started explaining to them how important it was for them to have a presence on LinkedIn.
Anyone that is in the market for a job or even if a person is just thinking that they will be searching for a new job or opportunity, LinkedIn is the BEST place to start their search. With most employers using social media as an avenue to search for employment candidates, chances are that these employers will start with LinkedIn. So, it is imperative that one should make sure their LinkedIn Profile is up to par and powered up!
LinkedIn can often be overlooked as a part of the jobs search process, because it is rather business oriented as compared to traditional job boards. This platform should be used in addition to traditional job boards. I would even go so far to say that LinkedIn should be used as the primary source for job search because it adds a social and networking aspect that traditional online job boards just do not have.
One of the benefits of LinkedIn is that employers tend to pay way more to list jobs on LinkedIn than a traditional job board. This is an indication that they are willing to do what is necessary to find the best candidate for their available positions. Companies that are willing to invest more to find great talent will be more likely to offer greater benefits, treat their workers better and do more to make sure that they hold on to their employees because they value them. YOU want to be that candidate and ultimately be the employee that is valued.
So, take a look at the slide show below to give you tips on how to Power Up Your LinkedIn Profile!
Superbowl Commercials and How @TIDE Did IT RIGHT
All of my friends are very familiar with my Bleeding Green love for The EAGLES. Due to this I am not overly enthused about The Superbowl, mostly because The Eagles haven’t played in a Superbowl for quite a while. No, I’m not bitter or anything. Bygones. So, due to The Eagles perpetual no-show in the Superbowl for so many years, I usually resign myself to indulging in the halftime show if there’s a good act and watching the fabulous commercials.
Well, this year The Eagles looked pretty good even though they didn’t make the Superbowl. I’m not bitter or anything. So, I decided to create a cool Eagles tribute video during the Superbowl hoopla. In addition to video creation, I resigned myself to watching some pretty darn fabulous Superbowl commercials and was actually looking forward to it. I was especially looking forward to the GoDaddy commercial, which was due to show a woman quitting her job live. Considering that 71% of people hate their jobs, this would have been an interesting thing to see.
Did I say that I look forward to the Superbowl commercials because The Eagles usually aren’t playing in the Superbowl? Did I also say that I wasn’t bitter about that? Well, guess what? MY Superbowl commercials were “Leaked” so now my total Superbowl experience has been altered. No EAGLES, No commercials and a halftime show that was high on the “Meh” list.
The marketing teams that decided to “Leak” the commercials, due to the buzz created last year from the leaked commercials by way of social media channels to create a similar buzz may have done themselves a disservice. The creativity of this move was nonexistent.
Tide, on the other hand took creating a buzz to another level with the rocking use of Vine and Twitter. Tide created a fun and amazing line of videos referencing the Superbowl, yet still promoting their product.
What Tide did is an indication of the path that some of the more creative companies will be utilizing to take their marketing strategies to the next level. Companies that really GET where new media marketing is going, will start to utilize much more creative avenues and leverage the many digital marketing platforms that are available to promote their brand.
A slow clap can go either way @Carmax. @Tide is here for the messy ones #GetsItOut #SB48
Mind your wings, please. They can be dangerous @VW @Tide #GetsItOut #SB48
Bear in @beatsmusic ad has serious moves. Our bear? Not so much. Watch out for big bad stains. @Tide#GetsItOut #SB48
Adding a puppy to the family @Cheerios? Beware of puppy stains. @Tide #GetsItOut #SB48
So, kudos to TIDE for rocking social media, displaying the new direction of marketing and showing that THIS is how a creative digital team get down!
It’s NOT the Content of Your Character BUT the Character of Your Content
If your content sucks no one will visit, share or engage. It’s just that simple! It’s sort of like the family member that can’t cook and is always willing to cook for the holidays. Have you ever noticed that no one visits that family member during the holidays? There are always a multitude of reasons NOT to visit! Oh I have to get a root canal, my hamster needs a new cage, or oh I have a toenail fungus that is just out of control. Most will say anything NOT to visit?
Well, this is the same as bad content. WHY would a person, visit, share or engage with you page, blog or social media channel when your content is equivalent to aunt Margie’s “gone wrong” Thanksgiving Day biscuits? Just like there are so many other places to eat, there are so many other places to get great content. YOU won’t be able to compete until you step your content game up just as Aunt Margie can’t compete with the Rachel Ray of the family.
The goal in content creation is placing your company content in the position to be viewed as the GO-TO source for information, which presents your organization as the voice of the authority in your field. YOU do not; however want to be known as the creator of content that is subpar, as it is a reflection of your organization.
People have almost fully transitioned from accessing content by traditional means to reading most of their content online. So this presents organizations with the unique opportunity to provide information of value to readers. This means that organizations should be working to create quality content and in order to do this there must be an understanding of the fundamental reasoning behind content creation.
It’s NOT the Content of Your Character BUT the Character of Your Content, meaning if you are currently creating content, make sure that it is good and that it is a positive representation of your organization. You can do this by thinking of the content that you are creating as if you are producing a commercial or ad about your organization. This could be content about company capabilities, company news, fun events or something similar. The goal is to give people an idea of what your company has to offer and a bit of a peak into the culture of your organization.
So if your organization is providing bad content, that is a reflection of what your company is all about and it can have a negative impact on your brand, especially if it is subpar. The creation of great content is so important in our digitally focused world. This is especially the case with the creation of online content because anything posted online could always remain a part of your organizations digital footprint indefinitely. Content posted online cannot be pulled back, once it is out there it’s out there.
The take away:
Step your content game up, present your organization in a positive way and make a conscious decision to ROCK your digital footprint!
60 Percent Of Marketers Confidence In Their Skills Suck
I just read a report about marketers, their confidence in their own marketing strategy and their companies effectiveness based on their own marketing experience. The issue seems to be that most traditional marketers are being left in the dust by the new digital marketing strategies that have all but taken over this industry.
I have noticed that people with, just traditional marketing experience and that lack technology experience seem to be struggling more than marketers with digital AND traditional experience. The report also states that traditional marketers feel as if the marketing industry has changed more in the past two years than it has in the last fifty years. I would say that this is the primary issue with the ineffectiveness of those traditional marketers that have not embraced digital marketing and consequently are struggling.
It is imperative that organizations recognize WHEN their digital marketing strategies are not going in the direction that they desire. The first step is to LOOK at the credentials of the person in charge of the marketing department, their lack of knowledge about digital marketing could be derailing digital strategies. IF they have experience in traditional marketing ONLY and are not up to date on digital marketing strategies they will lack the experience in this ever changing space to lead your marketing department in the right direction. Traditional marketers that LACK digital marketing experience simply are NOT qualified to lead digital marketing strategies. This is not a negative statement only a keeping it real kind of statement. Would you go to a podiatrist if you needed advice on your heart? It’s the same thing if you entrust a traditional marketer that is untrained in digital marketing strategies to run digital marketing initiatives. The only outcome can be less than positive.
The bigger issue with traditional marketers that are put in place to lead digital initiatives stem from organizations lack of ability to recognize that the world has changed and the old school methods of marketing are no longer as successful as they once were. IF understanding of the importance of digital marketing starts at the upper management level, and the upper level of management has a firm understanding of changes, addressing it should not be the problem. So, the ultimate issue here is that the entire organizational structure must recognize the need for change before any change to digital will happen. If those at the top lack knowledge so will others. Change needs to happen at the upper management level, without that change there will be a continuous flow of unqualified, incompetent marketers flubbing their way through the digital marketing space at the expense of the organization.
Take a look at the slide show below, it will give you an idea of marketers feel they are doing in the digital marketing space.
We are quickly reaching the point where flubbing through the digital marketing space by incompetent marketers will cause harm to the entire organization.
Steps that you should take:
- Analyze your current traditional marketing strategies.
- Track the effectiveness of your traditional marketing campaign.
- Determine what percentage of your marketing campaign should be traditional and how much should be digital.
- Hire a QUALIFIED Digital Marketer/Strategist and allow them to do their job.
- DON’T try to apply traditional marketing strategies to digital marketing.
- Embrace digital marketing because it’s not going away.