Category Archives: Mobile
Just a few years ago people were feeling a sense of urgency to get a very basic web presence up and running. Now companies that panicked in creating that very basic website now have bigger issues if they have not moved beyond updating that website.
Organizations not only have to keep up with all of the changes with web creation vs content management systems, they now have to integrate mobile into the mix. With the integration of mobile platforms, organizations must be able to adapt marketing strategies for mobile while keeping up with the many changes that go along with those platforms.
It is a brand new world, that world is fast moving, powerful and can literally fit in your pocket. We are living in a world driven by mobile technology and users that need to have an ongoing source of information all the time and at their fingertips drive this. This is GREAT for people like me that are driven by technology, that have embraced this super quick moving technology but for businesses it can be tough keeping up. Especially if your organization is NOT technology focused.
So, not only do organizations have to adapt to mobile technology they MUST see that the dynamic that pushed the change are the people that are utilizing these technologies. PEOPLE are the driving force behind the change, they consume information differently, and they NEED to have information at their fingertips. So since organization MUST adapt their business strategy to incorporate mobile technology they must also understand that people have also changed. This understanding will help in visualizing the future sales and marketing strategies of their organizations.
At one time people were fine with consuming content by way of traditional sources such as newspapers, radio, television and other printed materials. NOW there’s a wave of people that have limited interest in those forms of media. These are the people that are driving the super quick change and this is a huge demographic that organizations must adapt their content for and recognize that these people are the population that are driving the change.
Mobile technologies are growing at a quicker rate than any technology in history. Take a look at the infographic below to give you the what, when, how and why of this growth and what you need to do to adapt your organizational structure to capitalize from this growth.
Technology has touched practically every aspect or our lives, but has had the greatest impact on businesses and organizations. We cannot go a day without having contact with some form of technology, whether its laptops, mobile phones , tech gadgets or other forms of Internet Technology.
Organizations are really in a unique position as they can view the technology changes as a positive or a negative. One of the challenges to organizations is the rate at which technology is growing and implementing strategies to keep up with the changes. For individuals it is a bit easier, but for organizations adapting to the growth of technology it is a bit more complicated and I do not anticipate it becoming easier as time goes by.
A few things that will really change organizations in the very near future is Tablets, Cloud Computing and Semantic Web. These technologies will offer a workforce and workplace flexibility that we have never experienced before because these technologies will allow a lot more mobility.
Tablets are becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the mobility of a cellular phone but the capabilities of a traditional computer. As tablets expand with newer and more exciting bells and whistles the popularity will increase. When popularity of items increase they become more mainstream which can act to drive the price down. Soon everyone will have tablets and more organizations will be forced to adapt to tablet usage. This will be the beginning of a new kind of workplace that includes employees with the ability to be more mobile than ever before. This will change the employees perception of the workplace as well as how organizations function. Organizations will have to adapt to a much different structure based on the growth of a more mobile workforce.
Cloud Computing has the potential to be HUGE and when fully realized will turn the work place, as we know it upside down. In the earlier days of technology, when organizations incorporated technology by way of desktop computers, servers, storage and other computer technology was needed to take care of the large amounts of data stored. The growth of Cloud Computing eliminates the need for data storage located in onsite computer rooms by creating information storage in The Cloud. This too creates a huge opportunity for companies to implement a much more mobile workspace and workforce.
Semantic Web is something that is not in our immediate future but will definitely take technology to another level. With the growth of so many different technologies at such a super quick rate of speed we have become inundated with an abundance of data. All of this data is in different formats, are using different programs and applications so there are a lot of incompatibility issues. With the implementation of Semantic Web, data will be created and or recreated to be more compatible. So data will be created in a compatible way which would eventually allow the technologies to communicate, literally. That ROCKS!
So as individuals we can view all of these things as super cool and consider the implications that they will have to our personal technology and gadgets. However as an organization, this his huge and will definitely have a huge effect on how things are run now and in the future. So as business owners we must start to educate ourselves on some of these technolgies so that we will be ready to implement them WHEN the time comes.
The growth of technology is very exciting to individuals but can create challenges to organizations, education is the best way to prepare for coming changes.
- The Benefits of Expanding Your Business Into A Global Market (anisesmithmarketing.com)
- DoD Turns to Semantic Web to Improve Data Sharing – semanticweb … (scoop.it)
- Taming Big Data with Semantic Technologies – semanticweb.com (scoop.it)
Mobile web is projected to take off more that it has now. With the influx of Smart Phones this will increase exponentially and one of the avenues that is growing at a super quick rate is mobile payments. Take a look at the Infographic below, it could very well be the most important Mobile Payment Infographic ever
Compliments of MobilePaymentsToday.com
I just wrote a post about how important it is for Colleges and Universities to embrace Social Media and technology more so that they can reach the you mobile student populations. It seems that mobile is booming with students even more than I thought. This is a bigger reason for Universities and Colleges to reach out and grasp technology in an even larger way.
Take a look at the Infographic below to give you an idea of just how important mobile phones are to the college age demographic.
Created by: HackCollege
Mobile technology has really changed how we communicate. At one time we had to actually sit in our homes, attached to a wall to have a discussion on a landline. However, now due to amazing advancement this is no longer the case, we are literally mobile while we are having our discussions. This has opened the door to so many other things that can be done with mobile devices.
Mobile devices started with giving us an avenue to be mobile while having discussions but has since turned into so much more. Mobile phones are not just for discussion anymore the evolution has taken place and this technology is still evolving. We now use mobile phones for so many things and discussion are just one of them.
In addition to talking on Mobile devices, they are used to scan QR Codes, NFC codes and texting. Using mobile devices for texting is HUGE and has really taken communication to another level. Take a look at how Texting has changed our lives. in the Infographic Below.
Created by: MBA Online
One of the things that we don’t think about is HOW are devices are powered. I am guilty of that as well, I don’t really care what’s behind the scenes only that it is working properly.
I do know people, admittedly just a few that are involved with Linux and I never gave much thought to what they do. So now kiss your Linux person because they play a HUGE role in powering the techie devices that you love so much! Check out the Infographic below.
Created by: MBA Online
I’m sure everyone has noticed how awesome the mobile devices are that we have been using. How could you not notice when there are options like iPhone and others available? These phones allow you to do practically anything and everything on them, oh yeah you can talk on them too!
As we embrace the huge selection of mobile phone options we open ourselves to the vast amount of information that is available by way of mobile device. This technology has literally made us mobile, I mean really mobile. We are no longer chained to the wall for conversations and to our desks for Internet access.
This technology has opened so many doors, and as business owners it has extended our reach beyond the traditional website. That is if we have been paying attention. At one time it was enough to have JUST a website but not anymore. Now we have to have a Facebook business page, a Blog in addition to our traditional website. We need to start thinking mobile!
Check out some of the stats below
- 1.08 Billion Smartphone’s worldwide
- By 2014, mobile internet should overtake desktop usage
- One half of all local searches are performed on mobile devices
- 86% of mobile Internet users are using their device while watching TV
- 29% of mobile users are open to scanning a mobile tag to get a coupon.
- On average Americans spend 2.7 hours per day socializing on a mobile device
- 91% of mobile Internet access is to socialize
- Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
- 200 million+ YouTube views occur on mobile devices per day
- Women aged 35‐54 are the most active group in mobile socializing
Do you visit mobile websites? Are you happy with the site? If you are a business owner do you have a mobile version of your blog? As usual, I welcome opinions, good, bad, ugly or indifferent. Feel free to leave a comment, catch me on Twitter or post directly on my Facebook Page.
I have been blogging about NFC so much that I realized that in my excitement to get the news out that maybe people don’t even know what the heck I’m talking about. LOL When people DON’T know what the heck you’re talking about they automatically tune you out. I think that I’ve done that on an occasion or 50 or 60.
Well NFC or Near Field Communications will give us the ability to pay for items by way of cell phone. So instead of waiting in a line to pay for snacks, tickets or goods we would use our Cell phone, wave it to pay then be on our way. (Wow, did you notice that I just made a rhyme? )
As cool as it sounds there are some people that have concerns. One of the biggest concerns about this method of payment is privacy. However, it seems to me that the people that I’ve talked to with these concerns are usually the same people that always scream about privacy.
As far as I’ve read NFC payments or Mobile Payments will be as safe as paying by way of credit or debit card. Watch the quick NFC Demo video below:
Read more about NFC:
- How mobile payments work
- Google Wallet
- Google and Sprint
- NFC phones that you can buy now
- Nokia E7
- NFC and your local Cashier
Would you be interested in this method of payment? Do you have concerns about privacy issues?
As usual, I would love to hear your thoughts, good, bad, ugly or indifferent. So feel free to post here or directly on my Facebook Wall
I am a big advocate of what now is becoming the back in the day way of payment, Paypal. I started using Paypal quite a while ago, even before they were purchased by Ebay. I have been happy with them for the most part, although they did tie my money up one time. Bygones…but I was not so pleased with them at that particular time. However I got over it.
Recently there has been a surge in conversation about payments by way of QR code, Square and by way of NFC, all of which I am totally up for. However there was a new potential payment thrown in the mix to me not more than 5 minutes ago by way of Socially Pay Twitter follow. Gotta’ love social media. I love that I had just opened my blog to write for today and BAM, there they were. Again, gotta’ love social media.
Socially Pay, allows you to pay by way of Twitter or Facebook click. Cool huh? They are in Alpha testing but I am big on Alpha & Beta testing like my friend Nakeva. My questions to you are how progressive are you about technology? Are you willing to pay by QR code, NFC or Social Media?
Well as usual, I welcome comments good, bad, ugly or indifferent. So feel free to leave a comment here, or directly on my Facebook Wall.