Category Archives: Portfolio
I still don’t think companies are really grasping that Times are a’ Changin’ and that Social Media is playing a large role in the those changing times. It seems that even companies that do have a bit of a Internet focus still have old school marketing mentalities.
As consumers we are more in tuned, engaged and socially aware of the companies that we select to do business with. Notice I say SELECT because we have selected the company that we do business with and just as we select we can opt not to select. Social Media has substantially increased our awareness of the companies that we are doing business with, so companies now have to step their game up in order to be one of the companies that consumers select.
Netflix is just one casualty, of the more socially aware consumer and I am sure that there will be many to follow. Social Media allows us to, not only see and become aware of important changes that effect our lives and our wallets but it also allows us to spread our opinions in a very viral way to our friends, families and followers by way of social media.
The latest casualty of this growing phenomenon is Klout which I’m sure has felt better about their online reputation before the Kloutpocalypse. The fall out has continued and I’m sure it will continue until people move on to another FAIL.
These things should be a wake up call to companies that are still employing old school tactics without factoring in, the effects of social media on their choices. Most importantly companies “playing at” understanding social media then walking down the path of ingorance in their choices really need to look at the possible repercussions of their actions.
Gone are the days when companies could make choices that effect consumers, their client base and followers and have no fall out. Social Media is here to stay, the voices of the people will be heard and hopefully companies have learned from the Kloutpocalypse and will select NOT to be Netflix’d
Once Upon a Time there was a very new and exciting avenue which moved marketing away from boring guys spouting prepackaged messages at legions of people. The excitement in the villages was overwhelming, the people were excited and most importantly they moved from the perpetual state of WTH due to listening to those rehearsed depictions and blah blah blah marketing messages from old school marketers. The villagers, expressions went from Meh to yeah! They wanted to reach out, engage and meet the people behind the companies that they elected to do business with using this new communication method. This new phenomenon was called Social Media and the villagers were in a state of euphoria.
Uh oh and along comes boring market companies again, holding on to the old ways and spouting messages of eeeekk OMG..Social Media ROI. Along comes a knight in shining amour with a huge K on his chest. Klout to the rescue! They had the answers, they could measure everything and provide the numerical data to big, bad, boring old school marketing companies.
Charismatic Klout convinced all of the villagers including myself that they indeed were the answer and that we should pay attention to the numbers that they have supplied about our influence. We should wear these numbers proudly, supply them to all that would like to view them and offer a badge of honor on our blogs for all to see. We should further encourage our friends and followers to view this number and offer us encouragement with +K’s for all. The villagers were happy, for a while.
Then all of a sudden, one day out of the blue the lovely shininess of the Klout Armor started to tarnish. The scores that were touted left much to be desired. The raved about numbers started to diminish, dive and plummet. The villagers were none to please and started to revolt, I am one of them so I must say Peace Out to Klout.
I have been a very strong and vocal advocate of utilizing different blogging formats and using the blogging format which best suits ones needs. I admit to being a bit of a WordPress Basher in the past. A friend always advised that once I really got into WordPress more that I would really love it. I must confess that Tami of Aries Graphic Design was indeed correct.
I currently have quite a few blogs and I am familiar with working with pretty much all of the popular blogging formats. I was very comfortable with my use of Posterous with as my company website, another Posterous blog used for QR Code Marketing and my Technology, focused blog used on Tumblr. Although I used these blogging formats I made sure I always attached my own domain. I had a pretty decent following on these blogs with pretty good post views as well. Ultimately, these formats worked well. Did you notice that I spoke in the past tense?
Recently Posterous decided to totally change their format from basic and easy to use blogging format to something that they described as Spaces. Umm #FAIL, yes I said it FAIL!!!!! My big question is Why? As owners of Posterous, do you wake up one day and think, ” OH wow, my blogging platform is really easy to use, because that’s what I based it on..so let me just screw everything up and make the user interface more difficult to use. ” Did I say FAIL?
Well, this created quite a dilemma for me as I had either try to figure out the ridiculous new interface from Posterous or kick some rocks on the entire platform. I went with the kick some rocks option and selected to move my blog to wordpress because quite frankly I just didn’t like the direction that Posterous was moving in. This may be fine for some but it just did not fit my needs for what I was using it for. I needed a blogging format not a whatever the hell they were doing format.
Right before this disruption with Posterous I realized that I needed to create a totally new blog that was a comprehensive and ecommerce driven blog on QR Codes. I immediately realized that I needed a blogging format that had more to offer than Posterous and Tumblr so I created a self hosted WordPress site. The web presence that I was going for really needed a powerful platform and WordPress was it. So through setting up, the hard way mind you, getting my template and adding my plugins I realized the benefits of this powerful format. Soon after Posterous changed and I fully realized the benefits of having my primary blog self hosted on WordPress.
Due to the changes of Posterous I was almost forced to delve deeper into WordPress.com in addition to WordPress.org. So for me both of these platforms, WordPress hosted and self hosted offered a great deal more flexibility than the new format of Posterous. So ultimately I learned the hard way the benefits of having control of my own content and going with a more stable blogging format.
Officially jumping on the WordPress Bandwagon.