Category Archives: Social Media
What Companies Could Learn From #Scandal And Embracing #SocialMedia
Every Thursday evening at 10:00 PM I am usually glued to my TV set watching Scandal, like 10.6 million others. I have been watching, since the start of the show three seasons ago. I must admit that I was hooked with the first Scandal promo and it has been “game on” with my addiction ever since.
I am a bit of a techie and I am highly engaged with online channels so I tend to watch TV while interacting in some way online. This is a new thing for me and it’s something that I enjoy because it brings an engagement level that surpasses just sitting and staring at the television screen. Also, it allows me to pretend as if social media hasn’t caused me to develop old age onset, ADD.
At one time TV shows were almost exclusively limited to their time slot and media attention from articles byway of tabloid and or popular magazine. This substantially limited the amount of exposure that a fan could have with their favorite TV stars, not to mention zero engagement. So, back in the day, as a fan of any show if you wanted to know anything about your favorite TV stars you had to resign yourself to reading the latest magazine or tabloid while waiting in the supermarket check out line.
Well, things certainly have changed and those changes are what traditional organizations should be keeping their eye on and trying their damndest to emulate. Organizations should take notice of how more and more traditional media outlets like TV are using social media and digital platforms to bring a new way of interacting and engaging with fans. The show Scandal is really a pioneer in using their huge fan base to create a continuous buzz and unparalleled engagement avenue for fans, which has pushed this show to insane popularity.
Although I recognized the appeal of the show Scandal from the start, there were many that were not on board and the show had a bit of a rocky first season. The first season was only 6 episodes and no one knew if there would be a fan base to even move toward a second season. It is pretty hard to believe that this show was ever in jeopardy of not making the cut, due to the insane popularity that it has now. The turn around and unbelievable growth in the Scandal fan base was partially due to social media.
The creator of the show is heavily involved with social media so when she noticed that there seemed to be a huge population of fans discussing the show, she encouraged the cast to interact more with the fans by way of Twitter. This was the birth of Live Tweeting between the cast of Scandal AND the fans who call themselves Gladiators.
A huge part of the popularity and phenomenon called Scandal, ARE the fans or self-proclaimed gladiators. One of the things that have propelled this show to great heights has been the interaction between the fans and cast that “Live Tweet” during each and every episode of the show. The Scandal cast live tweet for their east coast fans, their west coast fans and create an ongoing buzz for the Scandal brand by way of a variety of other social media channels. Scandal has not only commanded a presence on Twitter, they also have a very loyal following on Tumblr, Facebook and Instagram.
Scandal is not the first show to live tweet but it has been called “The Most Live Tweeted” show ever. Due to this, the show has systematically changed how TV is watched, how the cast of shows interact with fans and has integrated social media into its core as no other TV show has. They have started the evolution and merging of traditional media with social media and will go down in history for being the catalyst of change. TV is great but it lacks engagement, this is the void that live tweeting is filling, and filling in a big way during Scandal.
During a Live Tweet SINGLE ONE HOUR episode of Scandal, it can generate over 350,000 tweets using #Scandal and or #AskScandal. Scandal and their community managers have upended how TV is DONE.
On set, the show is based on a team of super sharp rapid tongued professionals and Scandal has been successful in extending this branded message throughout their Twitter stream. Twitter, is the perfect venue for Scandal’s rapid speech style, using the traditional 140-character tweet.
According to Neilson, the season finale of Scandal had 10.6 million TV viewers. The same episode was listed as #2 on Twitter with a unique audience of 3,360,000 and 697,000 tweets within an hour. This franchise is essentially a traditional and social media powerhouse that is a force to be reckoned with in our mixed media digitally driven world.
All traditional organization that are resistant [STILL] to embrace and integrate social media into their traditional marketing strategies should be looking at this closely. The success that Scandal is having with engaging fans by way of social media goes beyond just live tweeting. It’s much bigger than that. The process of live tweeting essentially acts to convert all created tweets into little 140 character vehicles to promote Scandal. Just think about how huge that is!
I’m not saying that traditional organizations using social media to increase the brand awareness of their company could ever get 697,000 tweets in an hour, not that most would want it unless sales orders are attached. I am saying that companies that continue to minimize the importance of social media are essentially closing ones organizational mind to the limitless possibilities of digital expansion now and in the future.
Organizations must recognize that our digital world is not going anywhere and they must learn to harness the power of social interaction to spread their organizations branded message. The ability of an organization to reach out and use social media as a tool to connect, engage and interact with their target audiences are almost endless. If you don’t believe me, tune in to the Scandal live tweet, starting with the fall season of 2014.
Tags: Anise Smith, Columbus short scandal, Digital marketing, Facebook, fitz and olivia scandal, Gladiator, gladiators, Gladiators in hats, Instagram, integration of social media and tv, Internet Marketing, kerry washington live tweets scandal, kerry washington scandal, kerry washinton scandal season 3, live tweet with scandal, making tv social, olitz scandal, scandal, scandal and digital marketing, scandal and social media, scandal gladiators, scandal live tweets, scandal season 4, seasons 1-3 scandal, shonda rhimes live tweet, shondaland, shondaland live tweets, shondaland social media, Social Media, social media and tv, SocialMedia, Television, Twitter
10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014
2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year. We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.
When I wrote the article, 71% of people hate their job; I was astounded by the response to the article. I was more surprised that there were so many people that were unhappy with their employment situation.
Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it. It seems that there are up to 71% of the population that are willing to grin and bear it.
Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life. More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.
We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both. Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.
If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either. In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.
Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path. The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.
A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer. It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with. So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.
If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path. It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.
I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see. More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes. This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.
There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:
1. Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form. If you are creating a new logo make sure you have it created in 3 different formats. Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.
2. Uniform Branded Look: You should have a consistent branded look across all of your social media channels. So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.
3. Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.
I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline. This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!
Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST. Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.
Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here. After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.
- Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
- Add your employment history, in the work and education section.
- If you attended college, utilize the education section to add information about your school.
- Use the project area to add the projects that you’ve worked.
- Facebook just added a section for professional skills; add your skills in this section.
- Don’t forget to use the contact us section to add your website, blogs and social media channels.
Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.
4. Twitter: This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand. So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers. If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:
- Create a header for your Twitter layout, it should be no larger than 1252 × 626.
- Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
- Display a presentable image of yourself.
- Add a descriptive; yet brief bio using 140 characters.
The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters. So Twitter is essential!
5. Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome. So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!
*Note* You can schedule your posts for Google+ and other social channels. I’ve used a few but I find that, Buffer is the best scheduling platform available.
6. Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.
Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.
Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device. This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!
7. Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly. Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!
So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content. As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers. Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.
The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.
8. LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.
MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.
- Use keywords in your headline and through out your profile.
- Use an appropriate profile photo.
- Complete your entire profile.
- Add slideshows, links and blog posts to display your skills.
- Share professional content that is relevant to careers or your industry.
- Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
- Follow companies that you have an interest in because you may be able to connect with people of interest at that company.
Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.
9. YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.
- Add keywords to any and all videos that you create because this will help Google to index your videos.
- Add your video to your website or blog.
- Share your video on your social media channels.
- Add your video to your LinkedIn profile.
10. BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google. You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking. This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!
Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know! As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.
Tags: 71% of people hate their jobs, Anise Smith, blog, Blogging, Brand, Business, careers in 2014, Digital footprint, Digital marketing, Digital marketing in 2014, Facebook, get a job that you love, get a new job in 2014, Google+, hate your job, how to love your job, how to love your job in 2014, how to not hate your job, Internet Marketing, job search when you hate your job, Marketing, Marketing strategy, most people hate their jobs, new job in 2014, New Year, people hate their jobs, Social Media, Social network, start 2014 with a new job, Technology, Twitter, what to do when you hate your job
Due to #Mobile and #Social: Every Business MUST Be An Internet Business
When the Internet initially started to become mainstream in the 90’s there were so many companies that felt as if the, then called World Wide Web, was a fad and that it would go away. Hmmm, “how’d that thought process work for ya?” Not so well for those that were reluctant in embracing the World Wide Web, now called the Internet.
I cannot fathom why many many years later there are still people in the world that have selected NOT to embrace technology as a part of their lives. I do have a little bit of tolerance for those that are not into it on a personal level but businesses that STILL have not fully embraced technology are doing themselves a disservice.
In 1995 it was perfectly fine to consider getting a website and waffle in the process of getting that done. Fast-forward eighteen years, YES eighteen year, and organizations are STILL waffling and more behind than ever. We have moved so much beyond just having a website not that it is mind altering. We have also moved to an era where waffling could allow your competitors to get such a big jump on your organization that you would forever be behind the eight ball.
Due to the super quick growth of the tablet and mobile industry we do not have the luxury of waffling on decisions to go full force into the new and aggressive digital marketing space. In fact, if you have a brick and mortar business, you can really no longer even view your organization as a traditional business. YOU must start to see your business as an Internet business. EVERY BUSINESS IS AN INTERNET BUSINESS now.
There is literally no such thing as traditional business anymore, ANY and ALL businesses must be online; therefore, considered Internet businesses. With so many people accessing company websites with mobile devices it’s not even enough to have a traditional website. YOU must be mobile.
It amazes me that there are so many organizations that have not grasped the importance of an online presence. It’s been eighteen years or more since the Internet became mainstream, I don’t think it’s going anywhere anytime soon. Actually the Internet is fast becoming the most effective way to market any business.
Traditional ways of consuming media is a thing of the past, very few people read newspapers, magazine, flyers, brochures and pamphlets as a primary source of information as was once the case. If someone finds your traditional media somewhere, they search for a website or social media channel to find out more about your company using their mobile device.
So companies that are still utilizing these traditional media outlets for the majority of their business are placing themselves behind the eight ball and additionally presenting themselves to their clients as a company that is NOT on their game.
Companies must create a strong Digital Footprint for their brand and use traditional marketing as a means to DRIVE traffic to their online brand, not the other way around. Traditional media as a primary source of gaining information is DEAD, like the steel mills in Allentown. I’m not saying that all companies should stop using traditional media, but I am saying that you must go where your customer base is and that’s online and by way of mobile device. Simply, people are using mobile devices to access information about YOUR Company and YOUR competitors so that’s where you must go. People are on social media channels accessing information about YOUR Company and YOUR competitors, so that’s where your organization must go.
As we decide to lead our organizations into this digital journey of social media and mobile we must realize that we can not just adapt our old “shove the company pitch in their faces” way of marketing. That does NOT work with social media and no one using a mobile device will want to scroll through an old school organizations long winded pitch about what they do, what they sell, blah blah blah, on their mobile device.
A few keys to reaching your social and mobile audiences are:
- Mobile Website: YOU must first have a mobile website. This is not even optional anymore. With the rate of people consuming media on the go if you opt out of having a mobile web presence you are turning your back on a huge amount of customers and YOUR competitors will be right there to grab them from you.
- Social Media: You must have a strong social media presence AND a strategy that is socially driven. Posting your sales pitch on your channels ONLY displays that you have not fully grasped what our new social oriented world is about. Old school marketing strategy consisted of sharing prepackaged content saying all the right things to push your message without regard for the customer. Social Media is about sharing social oriented content that appeals to YOUR READER. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services. I’ll say that again. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services.
People are on mobile devices AND on social media with their mobile devices so it is imperative that ALL organizations have a presence on both. Take a look below in the statistic on mobile usage.
As of May 2013:
- 91% of American Adults have a cell phone
- 56% of American Adults have a smart phone
- 67% of cell phone owners check their phone for messages, alerts and calls EVEN if the phone is not ringing or vibrating.
- 44% of people sleep with their phone next to their bed.
As of April 2012:
- 55% of adult cell phone users use the Internet on their mobile, which has doubled in three years.
- 31% of cell phone Internet users mostly use their mobile device for Internet, not desktops or laptops.
- 17% of ALL adults cell phone owners use their cell ONLY for accessing the Internet.
- 31% of cell phone uses look for health or medical information online.
- 68% of Smartphone users use their device to access the Internet.
With desktop computer usage on the decline, laptop usage rising and mobile usage growing at a super quick rate of speed businesses, MUST start to see their businesses as Internet businesses. They can no longer AFFORD to ignore having a strong presence in the SOCIAL and MOBILE space.
It’s time to ADAPT your ORGANIZATIONAL strategies to the new the new mobile and social world NOT keep your same old school strategies and add digital as an afterthought. It’s a new world squirrel Adapt or die.
Pew Internet http://pewinternet.org/
Tags: Anise Smith, Business, Company, digital marketing with mobile, Facebook, get a mobile website for your business, Internet Marketing, Marketing and Advertising, mobile in 20 minutes, mobile taking over, mobile web and your business, mobile web for business, mobile website templates, mobile websites cheap, mobile websites run on wordpress, Social Media, Twitter, websites not enough you must be mobile, why you must be mobile, why you need a mobile website. mobile web and social for business, World Wide Web
One of the things learned by the smallest of children are ways to communicate with their parents and others. They learn this at a very young age and it evolves from non-verbal to verbal communication. It is essential, because it allows children to effectively communicate their needs to parents and caregivers. This is one of the most important things children learn, and it will be used everyday for the rest of their lives. Although we use it in every waking moment of our lives, communication is something that we don’t actively think about very often, that is until something changes.
Communication, personal and organizational, has changed due to the growth of technology and online communication. Theses changes are primarily due to our evolution into a much more social oriented world. The days of non-communication within the siloed organizational structure can no longer survive if they want to move organizations from where they were pre-technology to our current technology driven world.
The first change that must be made to improve overall communication, is to move organizations beyond the non-communicative, Siloed structure because it is no longer effective, not that I believe it ever was. It is even LESS effective now due to the growth of social media and evolution of communication beyond the non-sharing structure, which is typically associated with the organizational silo.
Organizations with a Siloed structure have obstructions in their ability to communicate effectively between departments. This structure may have been effective during the industrial age but it is ineffective now, more so due to the individual AND the organizational need to be more team oriented, to accomplish organizational goals.
Social media has opened the Pandora’s box of communication for individuals and organizations that are willing to embrace the benefits of a team oriented work environment. Most organizations that have benefitted from embracing a more social, teamwork oriented work environment and open communication style are technology/digital-focused organizations. Others are lagging behind substantially which will prove to create many challenges as we are moving toward an organizational structure that is more collaborative.
Gone are times when each department could work within their own little bubble. It is no longer the most productive way to do business and this is primarily because most organizations are heavily dependent up technology or will be in the not so distant future. In order to compete with competitors EVERY organization has to reorganize their siloed structure if they want to compete and thrive in an era where collaboration is imperative.
I have been in this industry for a while, long enough to see that there are some that have immediately recognized the shift in the world dynamic and others that are still just SO unaware. I say shift in the world dynamic, because this technology revolution is not just geared toward organizations but toward the entire world and has in fact changed the entire world. I know that sounds dramatic, it even sounds dramatic as I am typing. However it is the truth, the world has really been altered, as a result of this drastic change in communication. Hence, the era when siloed organizations thrived is a thing of the past. We must all embrace the changes, alter how we think, communicate and interact within the organization because WE have changed as individuals as well.
We all have literally changed HOW we communicate with friends, family, co-workers and colleagues. How we interact with one another as individuals has changed every aspect of our daily lives. We have moved so much beyond individual conversation, to the ability to participate in multiple levels of interaction within a social atmosphere. The ability to become a part of the conversation by offering tiny tidbits or ourselves, images of our lives, video of our kids and or music dislikes and likes, our reading habit and so much more. These little bits of information that we’ve shared by way of social channels has slowly changed how we communicate with each other and changed how WE communicate within the organizational structure as well. Siloed organizations no longer work.
So, as people change so must organizations, from the communication within those organizations to the very structure of the organization. How can organizations NOT change, when everyone around them has changed? The way we communicate has essentially changed us to the point that old school organizational communication is just NOT as effective as it once was. How can it be when the elements of the organization and the employees are no longer the same?
We are now living in an era of open communication, sometimes a little too open, but open nevertheless. Due to our much more social world we also share much more than in the past. These are two of the biggest factors that should propel organizations to utilize the change in people to move organizations away from the organizational silo, which embodies dysfunctional lack of communication. We must make strides to moved into a much more open, teamwork driven organization, which would thrive in this new era of sharing, open communication and collaboration.
Digital Marketing and a much more social world has really shredded the structural foundation of a siloed organization, primarily due to the change in communication and HOW communication must be handled within an organization NOW. Technology is responsible for people almost being FORCED to venture outside of their bubble. Don’t panic, THIS is the first sign of positive organizational change within any organization. Change is good!
Digital marketing touches every aspect of an organization now so people that would NOT have worked together many years ago are almost forced to do so now. The growth of this technology and evolution of traditional marketing are creating scenarios in which workers must develop more of a team dynamic if they want to see company growth.
No longer can there be an organizational separation of company and technology, because technology touches every aspect of the organizations no matter the perception. The evolution of the organization has started with the individuals that are within that organization and it will continue to evolve, ready or not. Companies must start to recognize these changes, adapt to the changes that have already taken place and that are beyond the control of the current organizational structure. Organizations must be willing to no only add technology in its minimal form but embrace ALL of the change that go along with the growth of this technology. Technology is NOT an afterthought and is not optional anymore. Why, you ask? Because technology growth is speeding up NOT slowing down, it is mandatory that organizations see beyond what was, to what is now and things to come in the future. This starts with addressing HOW individuals communicate within the organization and make immediate changes if the structure is out of sync with the individuals within the organization.
The take away:
It’s time to stop viewing technology as an organizational after thought and embrace all that it has to offer, even if it is change. Change is good!
- It’s A Brand New World, It’s Mobile And Is Your Organization Ready?
- #GooglePlus, #SocialSearch And Why You’re SCREWED If You’re Not Taking It Seriously
- Flat is the new up: Why are companies using organizational structures that are thousands of years old?
- How Can Community Managers Break Down Silos?
- Breaking Down Channel Silos to Get Breakthrough Results
- Humanizing Organizational Social Media Infrastructure
Digital Marketing will be used to some degree for practically every marketing campaign moving forward. Whether we go with a campaign that includes video, slides or social media channels, digital marketing now is a huge aspect of marketing now. One of the most important things we can do when deciding which digital marketing channel that we utilize is deciding which platform(s) may target our audience best. This is becoming increasingly more important with so many digital marketing channels available now.
If we want to be successful in our Digital Market campaigns it is very important to stay abreast of all of the channels but also to be aware that all channels do not fit the needs of all audiences. For instance Pinterest is primary geared toward a female demographic so if we are marketing services that are geared mostly toward men, this may not be the ideal platform to use.
Take a look at the Infographic below to give you an idea of HOW to target the proper digital marketing channel for your target audience.
Please Include Attribution to InternetServiceProviders.org With This Graphic
Social media and its uses have grown substantially in the past few years. Most people log in to social media channels several times per day and some just log on and never log off. I’m not admitting to this but I’ve HEARD that it happens. :-) Social Media has become so huge, as a source of information that news breaks on Facebook sometimes, quicker than traditional news media channels. I was literally watching breaking news live on TV and news still broke on Facebook and Twitter at least 5 minutes or so before traditional media. That is astounding and quite frankly still surprising, in a very cool way of course.
Social media has a variety of uses, it is a great way to catch up with old friends, meet new friends, extend your network and make business connections. It is also a great way to get involved with social good ventures and this is one of the most wonderful things about social media. I’ve found that social media has been for the most part good and this is primarily due to the circle of friends in my network. I’ve met so many people that have hearts of gold that it allows me to believe that there are still lots of amazing people in the world. We all need proof of good in a world, when we all see so many bad things.
I believe that social media is still primarily good because I am surrounded by so many amazing people that are involved with social good projects that really have helped so many people. These people throw themselves into causes selflessly and quite often. So much so, that I am in awe about the power of social media and how it can and is being used for great causes. With so many good things happening I guess I shouldn’t be surprised that sometimes good can be offset by some things that are not so good. One of the not so good things that have reared its ugly head is the growing trend of public shaming.
A few years ago I noticed an incident of public shaming in social media, which escalated into something quite ugly. There was a situation in which a few people felt as if another person was spamming. I cannot definitely say if the incident was true or false but I do remember that the entire situation was extremely ugly and brought out a lot of meanness in a lot of people involved. Everyone is very entitled to his or her views but what escalated this issue was how so many people jumped on the bandwagon and formed a Salem Witch Trial sort of hate mongering mob campaign against this one person. Ok, say if this person was in fact guilty of spamming, which is not a great thing but why would that person be deserving of the mob of people that went after him as if he were an abuser of animals or something equally heinous. What is most disturbing about this is the mob mentality and the willingness of people to jump in the fray for negative actions against another without finding out any details. At the time of this incident I believed it to be an isolated incident and proceeded to push it to the back of my mind in hopes that I would never witness a repeat of such unnecessary nastiness. Unfortunately this was not an isolated incident.
I’ve noticed a surge in these online behaviors starting with a restaurant and others resorting to public shaming. I also noticed a repeat in how quick others jump on the bandwagon of negativity, even when some don’t even seem to understand why they are doing so. There seems to be a new wave of people, organizations and restaurants that have resorted to public shaming for a variety of reasons.
I am not claiming that I have never taken a shot at an organization with less than desirable customer service utilizing online channels. I admit that I had a very open online divorce from Comcast, so maybe I am just as guilty as others. Although I have never gone after in individual with the goal of publically shaming them, I have had negative online dialogue about a company or two. Maybe they were wrong or maybe not but I think that I should now analyze and revaluate how I handle things. This realization is prompted by how ashamed I am of the behaviors that I have witnessed lately.
When we utilize an online platform as a means of public shaming, is that NOT a form of bullying? Could there possibly be a better way to make a point or let your displeasure with another be known? Is ruining a person’s reputation and possibly shaming them publicly the best route to take? Are we at the point that when we feel wronged that we are justified somehow by automatically jump on social media as a means to, not only voice our displeasure but round up the troops of our followers to jump on our bandwagon as well, in a lynch mob fashion?
Maybe we should ALL revaluate our usages of social media. How about we bring the human element back into social by reaching out to have a conversation [privately] with someone that we feel has wronged us instead of rounding up our loyal followers and creating a lynch mob. It needed to be said….
I will start with addressing my online behaviors….
Posted in Social Media
Tags: Anise Smith, bullying, bullying in social media, Business, Comcast, Common good, Digital marketing, Facebook, Internet Marketing, Login, public shaming, public shaming in social media, Salem Witch Trial, Social Media, social media and public shaming, social media bullies, social media public shaming and bad behavior, Social network, Twitter
It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space. This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.
At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.
Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies. Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough. This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.
At one time it was ok to utilize some traditional marketing and have a website. Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.
In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels. However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.
Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:
- Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process. Do you even know?
- Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
- Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in the Digital Marketing Space?
The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.
As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!
Tags: Anise Smith, Business, digital marketer, Digital marketing, Employment, Facebook, Internet Marketing, Klout, Marketing, Marketing and Advertising, Marketing strategy, Social Media, Social network, Web 2.0
Last weekend I was having a bit of a technical issue with my router and it’s failure to communicate effectively with my modem. This created a HUGE issue with my need to communicate by way of social media. Not that I was having a social media withdrawal issue or anything.
I really think that we have grown so accustomed to tuning in to social media because it allows us to gain access to so many things that are going on. We tune in to find out what’s going on with our friends, the latest news and everything that is going on in the world. Social Media has literally become our one stop shop news source. So it is understandable the it has become very valuable to most. With that said, it seems that social media has become a bit of an addiction for many. I’m still not admitting that I have an issue or anything ONLY saying that I understand. :-)
However, take a look at the infographic below which displays how many other people may be having a social media issues.
We are living in an increasingly Digital world which is really be an amazing thing, especially for those that are interested in having a constant source of news and information. Content shared, by way of online channels are accessed at a much quicker rate of speed than traditional online media due to social media. This was very evident in the recent hurricane that hit the east coast and the political campaigns, both of which were sharing information online at a much quicker rated of speed than traditional online and radio media. We are officially a connected world.
One of the things that we should be cognizant of is the benefits of allowing ourselves the opportunity to TUNE out the onslaught of the constant flow of digital content. As a Digital Marketer, this can be a challenge due to our need to be constantly tuned in.
About a year ago I was feeling close to the information overload stage due to being constantly plugged in to so much content. This is when I took a bit of a step back and disengaged from a few channels. I stopped posting to many social media channels, removed myself from Klout and took a break from Empire Avenue. I took this time to think about the digital channels that I was engaged with and evaluate how I could best maximize my workflow without dedicating so much time to online channels and being constantly plugged in. This time gave me an opportunity to evaluate how much time was needed to effectively manage all of my digital media channels and most importantly granted me the opportunity to realize the benefits of unplugging sometimes. I’ve found that unplugging can be a good thing because it allows a fresh perspective.
The time away allowed me to organize my time more effectively, minimize some of the digital channels that were not beneficial to my brand and most importantly it presented the opportunity to turn off my brain to the constants onslaught of information. So, now I especially make a conscious choice to unplug at bedtime and it has allowed me just enough time needed, to start the next day with a clear head minus the technology overload feeling.
I seems that more and more people are not utilizing time to step away from their gadgets, even at bedtime. Take a look at the infographic below to see exactly how much time is spent on computer gadgets, even at bedtime.
Social Media as we know it is still in its infancy and has a lot more growth in the works. We are still learning and growing in the digital marketing space because the industry is still evolving. The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.
There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?
Like I said, I am involved with these platforms but I do not base ANY of my online activity on increasing any of these scores, ANYMORE. It is very easy to allow your own competitive nature to dictate the types of content that you promote from your brand based on increasing your score. I have been down that road and it really is not a good path to be on. This is primarily because it diminishes the purpose of social media to a degree and cheapens the value of your content because the focus becomes about increasing your score instead of providing content of value.
I’ve notice that due to a change in whatever algorithm Klout is using these days, people have begun to “game” the system with mass Facebook photo tagging. I’m not speaking of an occasional tag from a friend that you interact with on a regular basis, I am speaking of mass tagging, everyday from acquaintances whom you have little or no interaction with on a regular basis. I just had to block a person that tagged me on 6 photos all within 3 minutes and the kicker is that I very seldom had any interaction with this person. It was so bad that I couldn’t find my own content or content that was shared by legitimate engaging friends and followers.
I am NOT speaking about friends or people that I engage with, I am talking about random acquaintances that tag you on multiple photos on a daily basis. I love getting tagged on genuine content that is of interest, that’s engaging or friends think that I would like. This post is not really about that, but more about the person that specifically tags with the purpose of a score boost.
How does this kind of behavior increase your social media engagement, legitimately? The score gamers, post content and tag you on the content, so the person tagged either feels that they shouldn’t be rude by not responding or they automatically “answer when called” as we innately do. So does this increase your ability to produce engaging content that has the ability to speak to people, touch their heart or is though provoking? Umm NO! However they did increase their Klout score because they tagged the same 45 people that they tag every day and the people that were tagged responded, which creates dialog on the post. So, since there were a high percentage of people to comment to the post, they get a Klout score bump. Oh yay! This, to me displays that the person creating the tags do not have a firm grasp on what social media is about and the purpose of creating content. I will even venture to say that it is a n00b move for the so called social media gurus.
As a Digital Marketer that is listed on Klout, Kred and a player of Empire Avenue I am aware of my scores on all platforms but I am not driven to perform any action to increase my numbers. It simply takes away from the genuine ability to engage and create content that I believe people are looking for when they follow me on my social media channels. Additionally, it takes away from the enjoyment of social media when it becomes a game to get the highest score at all costs.
I am not a hater of any of these platforms because they do have value in the social media arena. However, I would like to see less gamed content with the exclusive goal of chasing a score and more genuine sharing of content that is of value to readers.
The take away:
Simply, provide great content and people will respond.
What are your thoughts? Am I on point? Am I off base? Or Meh? I welcome thoughts, comments and questions, good, bad ugly or indifferent.
- Businesses Should Mimic The Politicians With #SocialMedia with [Infographic] (anisesmithmarketing.com)
- It’s NOT Complicated, It’s A Digital World, You Need A Digital Marketing Strategy: That Was Easy (anisesmithmarketing.com)
- The Three T’s Of The New Workplace Organizational Structure: Technology, Teamwork and Time With [Infographic] (anisesmithmarketing.com)