Category Archives: Social Search
I was a HUGE fan of Google Plus from its initial introduction and I was one of the many people within my social circle that jumped on board immediately. We were all a part of the original beta testers and were immediately impressed with this platform. In the earlier stages of Google plus, there were many that were of the “either or” mentality about social media, either they leave Facebook or try Google Plus. Even with so many doubting the importance of Google plus, there were many within my social circles that knew that Google was on to something. Many, like myself are still of that mindset.
I had a discussion over a year ago, with a recreational Facebook user that argued how irrelevant Google Plus was and how it would remain so because HE felt as if Facebook would always rule. As a recreational social media user that shared pictures on Facebook two or three times and would log on every 3 months or so, how could he recognize the importance of a platform beyond his own minimal recreational use. I won’t even go into why anyone NOT living under a rock in Narnia with centaurs would ever minimize a Google platform. With the exception of a few platforms, Google has been known to turn dust into gold.
Although I have always been excited about the possibilities of Google Plus I never thought of it as a platform for casual users. I always thought of Google plus and its extraordinary capabilities for business owners and digital marketers. Honestly I never pictured a person like Mr. Recreational user pounding away and connecting on Google plus. However I did think of digital marketers like myself and other likeminded marketers in my social circles utilizing this as a huge platform to boost their exposure and their clients’ exposure in ways that we have never seen before, even with Facebook.
I am not comparing it to Facebook beyond placing in into the category of Social Media platform. I’m not minimizing Facebook in anyway, because who could ever minimize a platform that really was a pioneer in the sharing and oversharing world that we live in today. Facebook literally changed HOW we communicate, how much we communicate and even extended into the workplace changing the marketing and advertising fabric of practically EVERY organization in business. Facebook could NEVER be minimized because they really changed the world and our views of communication and sharing information.
Although Facebook boasts over one billion active users Google plus has the power of the biggest search engine in the world behind it, Google. This is what separates Google plus, as a social media platform, from Facebook. Google is so darn huge that we don’t even use the phrase search engine anymore. I don’t search, I FREAKIN’ Google. I haven’t searched something since back in the 90’s when those now obscure search engines like; Looksmart, Infoseek and AskJeeves were around. WE ALL FREAKIN’ GOOGLE NOW, we DO NOT search.
Google in all of it’s greatness has been “on to something” since the introduction of Google Plus and they have, in their own Google Greatness kind of way molded this platform into a platform that shouldn’t be ignored. There have been many subtle changes to Google and Google plus since they pushed the social search platform out to the masses.
Initially Google plus wasn’t much to look at with its small narrow banner and boring look, but the layout has been tweaked a few times to create a much better-looking page. The last few tweaks consisted of the banner change and a full layout change.
There were outward changes to the Google plus platform but most of the changes were behind the scenes with Google and very gradual. These are the changes that will benefit businesses most.
- The integration of all Google Services
- Uniform sign on
- Personalized search results
- Google places merging into Google Local
- Blogger ability to be shared easily on Google+ Pages
- Blogger becoming a much more relevant blogging platform
- Google+ and team up with Zagat
- Finally, the push toward social search
In essence there has almost been a full integration of all Google Services with Google Plus at most and at the very least these services greatly compliment Google plus. Any way you look at it, the integration of these services with Google plus creates an avenue in which shared information meets search. SOCIAL SEARCH.
Social Search is something that Wajam tried but never was able to move forward as successfully as Google will. Also Facebook tried to play the social search game with Bing. We all know how that worked out. Besides there really cool TV commercials, no one really gives a poop about Bing because they are really kinda’ sorta’ irrelevant in the search game. Or I should say in the Google Domination Game.
Google plus is the platform, now that it is merging all of the Google services, will be a pioneer and will dominate Social Search. An avenue where social results will play a role in search results. Oh wait, that’s happening now.
Take a look at the graphic below of an image that I posted to Google plus that displayed in Google search results, for a company that I represent in the digital marketing space.
THIS is Social Search, THIS is Google plus and THIS is why you are seriously cheating yourself if you do not have your company page on Google Plus.
- Public Shaming In Social Media: Is It A Form Of Bullying?
- Digital Marketing: Targeting Your Audience [Infographic]
- It’s A Brand New World, It’s Mobile And Is Your Organization Ready?
- How Social Media and Search Will Combine in Search Marketing Integration
- Social Media & Search Marketing: An Optimized Content Strategy
I had a discussion a short while ago about the importance of social media to a business person in this era. My specific conversation revolved around the importance of Facebook for new and established businesses. I cannot stress enough that traditional marketing as we once knew it is over. O-V-E-R. I’m not saying that traditional marketing as it once was does not play a role in our daily lives, only that it has changed. Think about the last time you picked up a traditional TV guide or magazine. Makes you say wow, right? It is imperative that your marketing plan surpass what was the norm years ago and embrace what is happening NOW.
Social Media has really taken business by storm and grown beyond that even. Social Media Campaigns have totally gone beyond posting/updating your Facebook page and Tweeting your deal of the day. As businesses we must be more strategic than that, we must engage our audience, focus on the social media channels that are good for our brand and monitor our insights to see if the content we are sharing is on target. So, social media campaigns are just that, campaigns and really go beyond just playing on Facebook.
One of the biggest game changers in the creation of effective social media strategies are the merging of social media and search, I’ve talked about this for a few years now. This really involves utilizing social media channels in search results to increase search rank with Google. A huge player in this game will be Google+ although the naysayers would reject this theory. I have personally noticed an increase of my social media channels integrated in my search results and this has increased my organic search presence.
As an Internet Marketing company I visualize Social Search Optimization as a natural progression to utilizing social media, search and optimizing those channels for the most effective social media campaigns ever. It is truly time to take it to the next level, embrace the extreme change of marketing, rock your business and learn more about strategies that give your business an opportunity to compete with and maybe surpass its competitors. A company that is totally rocking this Social Search Optimization space is ThinkBigSites, appropriate name don’t ya’ think?
Are you ready to take your social media strategy to the next level?
Tags: Anise Smith, Business, Facebook, Google+, Internet Marketing, Marketing, Marketing and Advertising, Marketing strategy, Online Communities, Search Engine Optimization, Social Media, Social network, Technology, Twitter, Web 3.0, Web search engine
Everyone is Blah..blah…blah-ing about Google+, the push toward Social Search and what it will mean to them. Well, guess what? It’s about to happen so stop complaining and get ready. Yeah, Facebook and Twitter are both crying. Boo-hoo for them, they have been dominating Social Media for quite a while. Seriously did either of those companies think that Google + would NOT have an answer for their domination? It is Google after all, and that is exactly why Google rocks and why they command so much respect. Facebook & Twitter, do you want some CHEESE with that Whine?
In the meantime people, it’s time to prep and stop blah..blah..blahing about another platform. Get over it and prep your business, prep your clients businesses and change your state of mind. You are tech savvy or your would be somewhere making a cold call from your landline phone NOT on social media bitching about working with another platform.
Man up, get on Google plus, make your profile, connect with some people, share some great content and make your impact on Social Search. This is a historical time in technology, embrace it, wallow in it and most importantly enjoy it. Use this as an opportunity to be a part of game changing history.
- #SocialSearch: 5 Steps To Using #Google Search And Google To Your Advantage (anisesmith.info)
- #Google+ Just WENT #SocialSearch: You’d Better Reach OUT and Grasp This Platform (anisesmithmarketing.com)
- Google+, Panda, and Social Search (anisesmithmarketing.com)
- #Facebook And #Google Plus It’s NOT Either OR, Do BOTH! (anisesmithmarketing.com)
- #SocialSearch is NOW: #Google +1′s ARE The New Backlinks? (anisesmithmarketing.com)