The What, When, Why and How of Content Creation
We have moved full force into a world where marketing has become education based, NOT sales driven as it was in the past and this calls for a different route to be taken with marketing based initiatives.
Content creation is rapidly moving toward being a huge driving force behind what once was traditional advertising, marketing and sales. This changes how we think about marketing in general and will require organizations to re-evaluate their marketing strategies. Based on these changes, the ability to create original, thought provoking and shareable content is not optional anymore it is mandatory.
According to Ad Age’s survey, 55% of marketers have increased their content-marketing budgets this year and is expected to do so in 2014 as well. The companies that are forward thinking enough will be a part of this trend, those that are still old school will not and fall that much father behind in creating the digital footprint needed to present themselves as authorities in their field.
At one time there were sales collateral produced by companies that were used to promote that company as an authority in their field. Traditional print pieces, brochures and magazine articles were once used to promote organizations but with so many people living in a plugged in world these channels are no longer as effective as they were during the print era. This is the dilemma, so what’s a company to do?
It’s time for companies to take the shift in consumable media serious and open their eyes and minds to change. People are just not consuming media utilizing the channels such as print as much as in the past. Media or content is consumed on social media channels and blogs by way of tablets and mobile devices. So it is imperatives that business who want to be viewed as authorities start to take content creation very serious. Businesses MUST start creating content AND publishing that content to the channels that people are utilizing!
So let’s take a look at the what, when, why and how of getting started.
This is the easiest question you can address because the WHAT of content creation is promoting WHAT it is your organization does. Every office has one or two people that are informed about EVERYTHING about the company. These are also usually the people that have been with the company since the company started. This person is a valuable source of information to a content creator! They are your brand ambassadors and they have the ability to provide the WHAT of content creation for your content creator.
You should create as much content as you or your company can physically manage and post it as much as possible. If you get a content creator that is on their game they will be able to stretch out a small amount of content into multiple pieces of creative and engaging posts on a blog. This content can then be posted over a period of time. It would be a great idea to create a publishing calendar so that you can have an organized and consistent flow of content moving through your digital channels at all times.
By providing an abundance of content this allows you or your company to become authorities within your industry. If you become an authority in your industry you can increase your exposure, improve Google placement and potentially increase sales. This is just a no-brainer.
At one time the company with the biggest marketing budget was the company that had the most exposure and sales. The same thing applies here except we are dealing with online content, which has essentially replaced a lot of traditional marketing channels as a way to consume media.
There are so many ways to create content and so many types of content that you can create, written, visual, video or a combination of all. The most important thing is to provide a variety of types of content and use analytics/insights to gauge the effectiveness of the content that you are providing. Some say that visual content does best, some say video but every audience is different. This is why using the data from analytics is imperative because it will allow you to see what kind of content your readers like. This allows you to create and share more of the content that is in demand and less of the content that is less than favorable.
To get a better idea of the importance of creating content for your brand, take a look at the infographic below.
As marketing changes so MUST the willingness of companies to keep up with the trends that will keep them ahead of their competitors and content marketing is one of those trends. We no longer have such a high demand for print, brochures but an increasing demand for blogs, newsletters, website articles, white papers, and special reports. Content creators are key to providing this type of content and it is essential that that content be original, engaging and shareable.
So stop reading and get started with creating great content for your brand!
Posted in Content Marketing
Tags: Advertising, Anise Smith, Blogging, Business, content, content creation, Content Curation, content is king, content marketers, Content marketing, Digital marketing, Facebook, google and content, Google+, Internet Marketing, Marketing, Marketing and Advertising, Marketing strategy, providing great content, Search Engine Optimization, Social Media, Twitter
As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.
It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.
I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others. I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.
A few really essential platforms that help me to manage my time more effectively is as follows:
This option is by far one of the BEST things that Facebook accomplished in all of 2012. Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts. This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!
This continues to be a GREAT option for scheduling social media posts! Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade. If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.
I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.
I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments. Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.
If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.
Technology and Social Media can be as difficult or as easy as you want to make it. I’m not saying that it’s so easy, only that sometimes it doesn’t have to be quite as complicated as some can make it. Sometimes people make technology, social media and digital marketing a lot more complicated than it needs to be. This is usually because of lack of understanding, negativity toward online platforms, the need to use something that is new and shiny just because it’s new and shiny or a combination of all of the above.
So I’ve decided to list a few very simple things that can be done to help you THINK of technology in a different way, a way that can create an easier way to get things done in the easiest way possible. The first thing you should really do is shift your mindset about technology, social media and Internet Marketing. Sometimes a persons mindset about technology can create unnecessary hurdles and complications. I think of technology as a way to make some tasks a lot simpler or as an easier replacement of tasks that have become obsolete. It’s really not that complicated.
Take a look at a few things that you should consider if you want to benefit from technology and do so in the simplest way possible. Keep in mind, that all platforms and social media channels do not work for every brand, but it is great to give a few of them a go to see if they work for you and if they make some aspect of your daily work flow simpler!
- Embrace Social Media and its Growth: Social media has really taken the place of some traditional advertising and marketing methods that were mainstream a few years ago. So we MUST Stop fighting the growth of this technology! We should be at the point that we realize that social media is not going anywhere. We will NOT be able to roll back time, the horse is out of the barn, blah, blah blah. The point is, we should all be beyond denial that social media is here to stay. So we must make a conscious choice learn more and find a way to make this technology work for us. This is especially the case if you have a business because the use of traditional marketing ONLY as means of advertising and promoting a business is really a thing of the past. I don’t believe traditional marketing will ever totally fade but it has evolved into something different now and it has happened so gradually that we were unaware that it was happening. We hardly ever read newspapers or magazines anymore. Instead we turn on our computers, laptops, tablets and mobile phones which have fueled the growth of social media. So it’s time to embrace social media on a business level even if you opt out of it on a personal level because traditional advertising and marketing options are very limited and I’m pretty sure time will not go backward anytime soon. This is Simple, right?
- Go Beta: Some Beta platforms allow you to complete some of your tasks in an easier way. There are so many new social media programs and channels introduced in beta form that you could almost try a new one a daily basis. Why not give a few of them a try? I have found some of the most amazing online channels offered in beta initially. I have incorporated these programs, channels and tools into my marketing mix and they have really been a great addition. Some of these channels have really allowed me to streamline some of my workflow. I’m not saying that you should jump at every beta that is available, only that you should try the channels that you believe would be most beneficial to your brand. Some of the these platforms may simplify your work flow as they have mine. YES, It is just that Simple
- Keep only the Platforms that are good for your brand: After trying some of these Beta programs weed out the channels that do not fit your needs. Not all platforms are a good fit for all brands or sometimes a platform just does not meet your expectations. Both are good reasons to discontinue use of the platform. Simply, if the platform adds value and simplifies some of your processes, keep it, if not dump it. Simple.
- Use Facebook: Why there are still people that are resistent to Facebook and additional social media channels for business is beyond me. It’s not like there are an abundance of options available to advertise and market a business these days. We are not living in the 80′s. I cannot stress how important Facebook has become, particularly for businesses. Ok, we understand Facebook does have glitches, the platform changes every year and Facebook implements changes that we may or may not like. Well guess what, there are 900 million people on Facebook and if we have an opportunity as business owners to even reach a percentage of those people why wouldn’t we go for it? Facebook with all of its flaws has presented companies with an opportunity to reach out to their customers in a way that has never been presented before. Stop whining and use this platform for your business even if you chose not to use it on a personal level. If you want to be even a little competitive, expand your business, or be relevant online you much embrace this platform. Simple.
- Use Twitter: Twitter may seem stupid to some but Twitter works! This platform rocks for business, increasing brand recognition and customer service. It allows to you engage, reach out, become an authority in your field and increase customer interaction ALL within 140 characters for people that ONLY have time to indulge in you in these 140 characters, so make it good.
- Use G+: Whether you think Google+ is relevent or not is irrelevant especially when it comes to business. Google plus is an extension of Google which rocks on every possible level, it’s Google. This platform is NOT a Facebook replacement but it is an important part of any online strategy primarily because the use of Google+ will help with exposure, indexing and increasing your company relevance with Google. With the merging of Google Local and Google+ Local pages creates one more reason that you need to be utilizing G+ for your brand.. Just hit the +1, share content on Google+ and watch the results. Simple, right?
- Blog: The importance of a blog cannot be expressed too much. Quite simply every post you write is a piece of content which makes your company more relevant as an authority in your industry. If you blog 3 times per week and another person never blogs, when the blog posts are indexed by Google the person that has blogged 3 times per week will be more relevant than the person that never blogged. That’s Simple
- Use WordPress for your blog: As a former WordPress basher I am quick to admit that I was wrong. WordPress is quite simply the BEST blogging platform available. I’ve tried others and WordPress has been the absolute best platform because of its ease of use and abundant plugins that creates a versatility and simplicity beyond any other blogging platform. It’s simple, use it.
- Go Mobile: A very high percentage of people use mobile devices to check Facebook, shop and visit other online websites. People have their mobile devices with them every waking moment so as business owners we simply MUST provide a channel in which visitors can view our online precence on their mobile device. NOT to do so, is cheating yourself and your business. Simple!
- Schedule Your social media: The use of so many channels and platforms makes it almost physically impossible NOT to schedule at least some of your business social media. There are a few channels that allow you to schedule your social media, one of which is Buffer. Simple, try it!
- Do Not SPAM: No one wants messages spammy or otherwise shoved down their throats. That is very old school and just simply doesn’t fly in an engaging, social oriented world that we now live it. Simple Don’t Do it!
- Keep It simple: Technology is an amazing platform and there are so many things to learn and utilize but technolgy and the use of technology should ALWAYS make something that is difficult, easier. The use of technology shouldn’t take a simple task and make that task harder. That is just STUPID NOT SIMPLE. So if any of the channels that you are utilizing creates a more difficult experience for yourself or the user, there needs to be an evaluation of that platform. I selected the platforms above because these are some of the most simple online platforms to utilize and should make workflow a lot simpler for a person or company.
So when venturing into technology and social media platforms for the first time, remember it just doesn’t have to be that complicated, there are easy steps, easy to use platforms and the use of any platform should not complicate a task.
- #SocialMedia Platforms And #EmpireAvenue: Different Strokes For Different Folks (anisesmithmarketing.com)
- #SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl (anisesmithmarketing.com)
I honestly never thought I would be a blogger and I think this was due to a bit of writer burn out after completing an accelerated Masters Degree in Internet Marketing in one year. Since the degree program was totally online, so fast pace and very writing intense I never thought I would want to write again after completing the program. However I’ve found that it has not been the case and that it is one of the things that I enjoy most about being an Internet Marketer. There are so many things to love about being a part of this changing Internet Marketing industry and blogging has moved to one of the top spots on the list of things to love, especially after finding my blogging voice so to speak.
I have been blogging now for about two years, but I have just recently found my blogging voice. I think an important part of enjoying the blog process is the ability to find your voice because once you do, you then are able to build a great audience and take so much more pleasure from writing. The process for me has been mentally moving beyond what I think people want to hear to a combination of what I want to say and what needs to be said. This allows me to bring the very “keep it real” philosophy that I have in my off line life, to my blog.
I am not an extremely talkative person offline, although I do speak my mind and talk when I have something to say of importance. So, when I decided to incorporate more of my own personality into my writing style it has really helped with the ability to continue the flow of conversation going, by way of blog post. Ultimately it has allowed me to have an ongoing source of topics that I use for blog posts.
So, the take away when developing a blogging strategy keep these three things in mind when trying to find your blogging voice:
- Be Yourself
- Be inspired by situations that happen in your daily life
- Be playful and have fun!
- How to be a Social Media Writer in 10 easy steps (scoop.it)
- Internet Marketing C.O.D.E. #SocialMedia Marketing Beyond Status Updates and 140 Characters (anisesmithmarketing.com)
- What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] (scoop.it)
I started using Zemanta a little while ago as a way to really put a little zing into my blog creation and I really love it! Zemanta is blog plug in that can be utilized for a variety of blogs. I use it primarily with my WordPress.com, WordPress.org and Tumbrl blogs and I really can’t imagine how I got along before I started using Zemanta. A brief overview, the Zemanta plugin allows you to utilize a variety of media to make blog creation easier by creating an avenue to pull in resources from online sources to make your blog rich with links and images.
You first set up an account, add preferences and sources of content. This allows you to add the blogs that you will be utilizing, sources that you’d like your linked content to come from, Flick account for images and even your Amazon Affiliate information. After your information has been added to your preferences the real magic begins.
When you decide to create a blog post after creating your Zemanta account all of the information that you added to your preferences will then be listed in a Content Recommendations box. You can then use images from a media gallery and or your Flickr images to created a more visually appealing blog post without searching images from around the net. The images pulled are based on your preferences! How awesome is that?? Additionally there is a My Sources section that allows you to pull similar posts from the blogs you have in your preferences or relevant online content to add to a Related Articles section which will post at the end of your blog!
If you blog, you should definitely add Zemanta to your list of Must Have tools! Take a look at the video below and it will give you a quick demo.
- Tutorial: using filter function with Zemanta (zemanta.com)
- Blog Platforms: WordPress.com or WordPress.org [Infographic And Video] (anisesmithmarketing.com)
- #SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl (anisesmithmarketing.com)
- 2012: How New Media Works, THE 12 Social Media Platforms Explained (anisesmithmarketing.com)
I noticed recently after starting to manage another brand that I have been getting SLAMMED with Spam. I literally have 870 comments, all of which are probably spam. Of course I have a filter to address this, however it is very annoying, stupid and very time consuming to address. Honestly, I really have never seen so much nonsense in my entire life. My thoughts are why would a person even bother, just to get a link?
The biggest question in my mind is , ” Wouldn’t it just be easier to build your own traffic?” This is especially the case since most people that blog have some kind of filter to block this kind of thing so the spam won’t even get approved. Take a look at the infographic below to get a view of The History of Spam.
One of the things that Social Media peeps battle on a regular basis is content creation, which is the ideal way to extend your brand identity, expand your network and potentially created avenues of opportunity to meet clients. This is one of the reasons that content is king!
We all know that social media can be very time consuming if done properly and worse if not done properly. Either way social media can take a great portion of allocated time so there is always a quest to find ways to continue providing great content while managing time effectively. Can you say Content Curation??
Well, I LOVE Content Creation! I do not exclusively curate content, but I balance original content creation and curation which provides an abundance of information to my followers. I realized early on with social media that I could NOT provide the amount of content that I wanted to my followers because there is just not enough hours in a day. Additionally, I can only provide my perspective on any one subject. Enter Content Curation, which allows me to provide an abundance of information to those that follow me while providing different perspectives other than my own.
My absolute favorite platform used to curate content is Scoop.it. There are others but I’ve found this fits my needs so much more than the others.
- Anise Smith QR Codes
- Augmented Reality & The Future Of The Internet
- Apple Rocks
- NFC: All about Mobile Payments & Near Field Communications
- Social Media Optimization & Search Engine Optimization
- Cloud Computing The Future Or Not So Much
- Semantic Web and The Future of Technology
- Mobile, Tables & More
- Social Gaming & The Gamification of Social Media
In a nutshell content curation allows you to take valuable information from a variety of sources and compile it into one area and then supply this information to your followers. I curate a variety of topics most of which revolve around the present and future of Internet Technologies. Take a look at them below:
Still confused about Curation? Take a look at the video below, it will give you a funny take on content curation.
Ok, get to it! Start Curating….
- It’s 2012: Poop or Get Off The Pot. It’s Time To Step Up Your Content Game (anisesmithmarketing.com)
- Digital Content Curation: Good Advice On How To Become A Content Curator (scoop.it)
I found out about Triberr a few months ago after being invited to a group by Michael Q Todd, before then I had heard very little about it. I must admit that I was a bit skeptical about it initially but there were so many amazing people from my social circles involved that I thought what the heck, let me check it out too. I had just moved my blog from Posterous to WordPress and lost a bit of traffic with the move so I went for it and I have been very pleased with the results.
Everyone wants to increase the reach and traffic to their blog and Triberr is a platform that allows you to do that. Now that it is open to the public and no longer in beta the potential of blog growth is HUGE. In a nutshell, Triberr allows you to create a tribe, add members of that tribe and share blog content through RSS Feeds through the Twitter feed of your tribe mates.
As you share content you really get to know the people that you are in tribes with. So a few things that I’ve been doing to become a better tribe mate:
- Check into Triberr at least once per day depending on how many tribes you belong to. I try to check in twice per day because I belong to quite a few tribes.
- Give Karma.
- Load share buttons and share content using +1 and StumbleUpon.
- Follow all of your tribe mates on Twitter and other social media channels.
- Get to know your tribe mates!
- Check out and follow the blogs of your tribe mates
- Leave comments on the blogs of your tribe mates. [I'm working on this one]
- Share great content of your tribe mates on your other social media channels.
Have fun and enjoy!
- Blog Traffic, Think Tribe ..Go #Triberr (anisesmithmarketing.com)
- #Workflow Blueprint: Utilizing Your #SocialMedia Time More Effectively (anisesmithmarketing.com)
- ROCK #TWITTER: The Organic Way Of Getting More Retweets (anisesmithmarketing.com)
We are chasing the elusive Retweet, umm maybe not, but we do like to get them. One of the reasons that we like to get Retweets are that it lets us know that our content is on track and that what we share is of value to friends and followers. Retweets also allows your content to get to people that are not a part of your current following. This could extend your network, promote your brand and quite frankly increase your sales if people are impressed with the products and services that you offer.
There is quite frankly no magic bullet for gaining Retweets. Sorry if you thought you were going to get one of those posts ” I guarantee you can get Retweets with this information…” Umm not so much on that methodology. Well, I have found one of he best ways of getting retweets of posted content is to provide good content. It is really simple. The people that follow you, have an interest in your message, they like your brand and or they are interested in your products and services. This means that you are right now doing something right. So the goal is to continue providing great content that they find of value.
Content creation is really moving toward being an art form especially with so much noise out there and so much content duplication. Not to say that you will never duplicate content because that is inevitable. However the goal is to provide great content that may not be as mainstream and overly used.
The biggest key to providing great content to your audience is being in touch with your friends and followers. Pay attention to the content that you share on your different channels, watch for topics that are NEVER Retweeted and those that are Retweeted the most. This will give you an indication that you are on the right track or if you are on travelling down the wrong path.
A few things you should do immediately in your quest to provide or continue to provide great content:
- Find a great Content Curation platform, Scoop.it is GREAT!
- Start writing quality content on your blog
- Join Triberr
- Use a Twitter Scheduling site to schedule your tweets, Try Buffer!
That’s it, now lets start providing some content worthy of the retweet!
- It’s 2012: Poop or Get Off The Pot. It’s Time To Step Up Your Content Game (anisesmithmarketing.com)
- Social Media And Time Management (anisesmithmarketing.com)
- @Kred Beyond Influence: What You NEED To Know @PBrowsrJoshua (anisesmithmarketing.com)
I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.
12 Platforms you should check out for 2012:
There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!
Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.
Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.
When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people. So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters. Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with. Twitter is HUGE, use it.
Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer. Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.
Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.
Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.
Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried and that was WordPress. I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option. Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book. I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.
Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!
Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools; However, I really LOVE Commun.it. This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following. Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES
Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.
What’s good about Empire Avenue is that it numerically rates your social media activity by platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.
You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.
This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on. What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet. Join, then chase down the Facebook Groups, Social Empire, Team Zen, XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.
I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever. Twylah is still in Beta so you have to ask for invites.
Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.
Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it, the content is almost irrelevant. Triberr is the key to getting readers for your blog content.
Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share this content with their Twitter followers. This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.
When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.
The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe. Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join. If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.
OK, those are my 12 things for 2012. Rock on!
- But I Don’t Have Time For a New Social Media Platform (anisesmithmarketing.com)
- YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience (anisesmithmarketing.com)
- That was Then, This Is NOW: #Facebook and #SocialMedia AS WE KNOW IT NOW… (anisesmithmarketing.com)
Tags: Anise Smith, Blogging, Business, Empire Avenue, Facebook, Free, Google+, Internet Marketing, Marketing, Marketing strategy, Search Engine Optimization, Social Media, Technology, Tumblr, Twitter, Web, Web 2.0, Web 3.0, wordpress