We are living in a quick-moving digital world with companies that are technology focused running to keep up with the growth. As Digital Marketers we see how fast things are moving and we recognize the players in the technology game, those that are not even in the game and those that are struggling to keep up.
Apple, Microsoft, Facebook and Google are huge innovators and players in the growth of different forms of technology. We will not mention Bing because although Microsoft spawned this mess called Bing we won’t hold it against them, ONLY because they have extremely cool Bing commercials. That brings us to one of the other wannabe players in the game and that’s Yahoo. They may have been a player in the game, back in the days of Infoseek, Askjeeves and Looksmart but they have never really been on the grid with the real innovators in this technology game. I think one of the things that separates the companies that are innovators from those that just never seem to catch up are the employees that drive these companies.
Most companies are only as good as the team that drive them and the innovative companies like Apple, Microsoft, Facebook and Google ALL have top caliber employees. These companies have the vision to hire the best of the best because employees represent their brand. Innovative companies are expected to have the best! Companies that are not technology focused usually fall short of employing the best of the best because they usually don’t have the same resources as the tech giants. So we tend to excuse their lack of technology focused employees and forward thinking vision.
Organizations that present themselves as technology focused like Yahoo is not one of the types of companies that we should excuse for the choices that they’ve recently made. When companies that are not known to be innovative are embracing that technology has changed the traditional working onsite dynamic, Yahoo decides to take a step back with their descision to take away the work at home option from their employees.
Cloud computing, laptops, tablets, mobile devices, high speed Internet and most importantly a global world has made the cubed office for technology companies like Yahoo an option not a neccesity. Or I should say HAD made it an option until Yahoo Turned Back the Hands of Time ” Cue in Cher’s Song” Hit play below.
I digressed seriously, my bad. The point is that Yahoo has taken a HUGE step back when other companies are moving forward. Yahoo has always struggled to be at the head of the pack as far as innovation is concerned but now they have gone beyond a step back, they have jumped the shark.
I’m pretty sure that Yahoo has a huge staff of innovative and creative employees that are reeling. I am also quite sure that there are lots of companies circling like vultures to pick up the pieces of the employees that can no longer work from home. I see the vultures circling the Yahoo headquarters now, in hopes of grabbing some new blood for their employment pool! If I were a huge company in need of a few good men or women, I would be camped out at Yahoo headquarters like a techie for a new iPad.
Hey Yahoo, take a look at the Infographic Below….and Oh Yeah Watch out for that shark.