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The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event

Social Media utilized for businesses purposes is relatively new in comparison to traditional marketing strategies. Social media used to promote events and seminars have been compared to word of mouth marketing, which has been around for quite a while. Similar to word of mouth marketing, social media used correctly offers the unique opportunity to gain a tremendous amount of exposure for events and seminars.

One of the most important things about using Social Media effectively is to know your channels, followers and audience. The user demographic on all social media channels is very different, so when sending your message by way of social media it is good to keep this in mind.

Channels that you should incorporate into your marketing strategy:

SOCIAL MEDIA CHANNELS

Facebook: Is one of the most powerful social media channels available. It presents you with the opportunity to harness this power to expose your seminars and events to, not only your friends and followers, but the friends and followers of your friends as well.

Seminars and events:

  • Facebook Business Page: If you do not have a Facebook Business Page, you should create one. This presents you with the opportunity to have people “LIKE” your page AND you can now market to them. Facebook page followers usually prefer that you post two to three times per day.
    • Upon creation of your business page, make sure you add content about your business, and or what you do. If the primary focus of your business is seminars and events, make sure you list as much detail as possible about what kinds of events and seminars you conduct.
    • Creation of a Facebook Cover page is very important. This allows people that have liked your page to get an idea of what you do and what your business is all about within a few seconds, just by viewing your cover page. The Facebook cover photo dimensions are 315px x 851px. You can find a cheat sheet of all social media images sizes online. Remember to view the Facebook cover photo terms of usage.
  • Facebook Events: This is a great channel that you can use to create and promote your events.
    • Personal Page Events: If you have people that you are connected to on your personal page, you can utilize this avenue to invite them to your event. If you have never created an event you can find instructions on The Facebook Help Page.
    • Business Page Events: You also have the ability to create events on your business page. You can find instructions for that on the Facebook Fan Page Event Help Page.

 

English: Tweeting bird, derived from the initi...

Twitter: Is a very different platform than Facebook because it lends itself to a more conversational tone and followers are extremely tolerant to more sharing of content. This is especially the case if you provide information that is helpful to them in addition to your self-promotion pieces. Most of the people that are following you on Twitter are following because they are interested in what you are sharing, your events, promotions etc. So, they are very open to 140 character short bursts of information about what you have going on. Just remember to also include useful content, NOT just self-promotion content.

Seminars and events:

  • Just like Facebook, make sure you create a bio for yourself. Add your website or blog URL if you have either.
  • Create a twitter header image; the size should be 1500 x 500. If you have the ability to create multiple graphic headers you should consider using different graphics to promote each of your events. If you chose to go this route make sure you have a basic graphic to use for your header image that will be utilized after your events and perfect for general purposes.
  • Check out the Twitter Help page for more details about customizing your profile.
  • Strategy: At one time people just tweeted, but this, like any other social media activity, has evolved.
    • Scheduling Tweets: It is a good idea to start tweeting about your event/seminar a few days ahead of your event, but it is essential the day before your event. Scheduling these tweets is advisable. Find our more in the Free Social Media Tools section below.
    • Live Tweeting: Is the latest rage now and if you can arrange this and if you think it may be beneficial to your events, it is advisable. Live Tweeting encourages engagement, your followers feel connected to you. Also, most importantly, everyone that is live tweeting with you is ALSO tweeting about your event to ALL of their followers. This is a way to extend the reach of your event, with the help of your followers.

TV has started utilizing live tweeting as an avenue to increase engagement among fans and actors and it has proven to very successful. So live tweeting during events is something to consider. Twitter recently quantified the impact of live tweeting during television events.

 

Vine: Was considered rather silly when it first arrived but later people realized how powerful this platform could be for engagement and social sharing. Vine is an app that allows you to video very small snippets of video and loops them together. They are easily shared and people LOVE them. Twitter owns Vine so it is really easy to share between these two platforms. Tide is a company that has successfully utilized Vine for marketing campaigns.

 

LiveStream: Is a platform that allows you to live stream your event by way of video. This could provide a great avenue to expose your event to people while it is taking place. This platform actually allows you to engage with those that are watching your event as well. This is a very powerful channel that should be added to your arsenal of tools.

 

LinkedIn: Is one of the most power social media platforms utilized primarily for businesses purposes, and they have absolutely NO competition in this space. For business events/seminars it is essential that LinkedIn is utilized.

Seminars and events:

  • Connecting: LinkedIn is a powerful platform in which to connect and network with like-minded professionals. It started out as a platform, which was viewed as an online resume, however they have grown beyond this due to a variety strategic company acquisitions.
  • Company Page: Is an essential part of keeping your network abreast of what you are doing, your events and seminars.
  • Groups: Is an area that should be utilized to present yourself as an authority in your industry. It can also be used to promote your events and seminars.
  • Articles: Pulse is the newest option that is really being aggressively pushed by LinkedIn. This portion of the site allows you to post articles directly to LinkedIn, instead of using an outside blogging platform. This is a very powerful tool because when you have completed your article and it’s posted, everyone in your network will be notified that you just posted a new article for the LinkedIn Pulse .

 

Slideshare: Is a great platform that allows you to post PowerPoint and Keynote presentations to a social format. This allows followers to view, share and embed your presentations to their blogs, websites etc.

  • LinkedIn owns Slideshare so your Slides can also be incorporated into your LinkedIn Profile using the LinkedIn Slideshare app.

 

Seminars and events: If you utilize a PowerPoint for your event or seminar, AFTER you’ve completed your event/seminar, you could post your slides for those that were unable to attend your event.

 

Google: We all know the power of Google, so utilizing some of what Google has to offer is a definite MUST for promoting your seminars and events.

  • Google Plus: Is one of the most powerful, yet underutilized social media platforms. The biggest benefit of using Google plus is that content shared on Google plus is factored into search results and will increase your search rank. Your Google+ Page will allow your personal page, your business page and YouTube channel to work together seamlessly to help you to promote your business, seminar or event.

 

Seminars and events:

  • Get started by creating a personal Google plus page.
  • Just like Facebook and Twitter, you have an area to create a cover page. The dimensions are 1192 x 2120. This space, just like for all of these platforms is very important because it is “prime real estate.” The cover page presents you with the opportunity to showcase your talents, display your unique value proposition, and promote yourself and your events.
  • You can get started using the Google plus Get Started

 

 

  • Google Plus Events: Is a platform that allows you to create an event and invite those that follow you. To find out more about events, check out the Google Plus Events Page.

 

Seminars and events: This event option should be used at least one week before your event, if possible. You can easily post your seminar or event to this platform and share it with your followers. What’s good about inviting people to your event is that the friends of the person attending your event will also be notified about your event. This is a great way to extend the reach of your seminar or event past just the people you are connected to.

  • Google Local: IS an amazing and free way to present your business locally. This page, after created is extremely powerful because it utilizes Google Maps in search results, so your business can be found.

 

Seminars and events: Make sure your contact information is up to date so you will be found in search locally. Start by verifying your business with Google Local.

 

  • YouTube: Is the second most searched platform and one of the most utilized platforms online. People love to watch and share videos, so this platform is a “must “when promoting event/seminars and businesses.

 

Seminars and events: If you have the capabilities to create a short video about your upcoming event, you could share that on your social media channels to create a buzz about your event or seminar. Creating YouTube videos are a lot easier than they use to be, due to smart phones.

 

FREE SOCIAL MEDIA TOOLS

Social Media is free if you don’t count the amount of time that it takes to fully take advantage of its benefits. If you go by the “time is money” philosophy, social media might not be considered free at all.   The key to utilizing social media to harness the power to promote is taking advantage of ALL of the available tools used to help you work smarter not harder.

Scheduling tools will become your friend and FREE scheduling tools will become your BEST friend. There are a variety of available FREE social media tools to help you manage your time, while giving you the ability to take advantage of all that social media has to offer. You can select to utilize a few or all of them depending on what meet your needs.   I use a combination of Facebook scheduling for Pages, Buffer and Laterbro.com. I use Facebook scheduling for pages to schedule my page posts, Buffer to schedule Google plus and Twitter if I have a small amount to post and Laterbro.com if I need to schedule a large quantity of Twitter posts.

  • Facebook Scheduling for Pages: This was one of the best things ever for people that use Facebook pages to promote their events, seminars and or businesses. To find out more about scheduling posts on your Facebook Page, go the Facebook Help Page.
  • Buffer: Is one of the best social media scheduling platforms available. Buffer offers a free option and an upgraded version, which includes advanced scheduling options and analytics for your posts. The free version allows you to schedule up to 10 posts on 2 different social media platforms.   I like FREE, so I utilize all free options on all platforms.
  • Laterbro.com is a FREE platform that allows you to schedule posts for Twitter or your personal Facebook page. This is great if you have a larger quantity of tweets to schedule.

BLOGS

Blogs are a great way to promote events and seminars at your own pace and timeline. Your blog allows you the freedom to post content about upcoming events weeks ahead of time to build a buzz about the event. These blog posts can additionally be posted to social media channel to further extend the reach of the seminar or event.

A few things that should be considered as additions to your blog:

  • Add a calendar of events, this allows your readers to see current and future events and seminars. They can plan to attend your event in advance.
  • Add as section/page for EVENTS/SEMINARS to your navigation; this allows your blog readers to plan for future events. In this section you could also add a submenu.
    • Include a Past Events section in the submenu of your navigation. You can add pictures, videos and other content from past events.
    • Include a Future Events section in the submenu of your navigation, which allows your readers to see what events are coming soon.

Good Luck!

 

As usual, I welcome comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google plus.  So follow, circle and  reach out!

 

 

 

 

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Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

 

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

 

There’s a lot of dialogue about social media, blogging, content marketing and more, used as a means to market a business or brand. The discussion is continuous because marketing has changed so much that businesses are scrambling to keep up. The ultimate goal for organizations is to have the continued ability to promote and market their company, and the changes are making this a challenge to say the least.

 

Digital Marketing

Digital Marketing

According to Adobe, the marketing industry has changed more in the past 2 years than it has in the last 50. THAT is huge! So, there are many companies that are playing catch-up in a very real and frantic sort of way. The thing about playing catch-up is, that at some point you expect to catch up and that usually happens. However, when things are moving as fast as the marketing industry is, while you are playing catch-up the pace continues to accelerate. This makes it so much tougher to catch up, but it is something that has to be done if one would like their business to survive this technology boom.

 

The acceleration toward digital marketing and progression away from traditional print media created an avenue for social media to take a foothold in the consciousness of everyone and this includes businesses. Social Media was just taking off a few years ago and it has now established itself as a huge part of the every day lives of individuals and businesses alike.

 

There are some businesses that recognized the importance of social media immediately, embraced it and is now thriving in that space. However, as with anything there are still organizations that have yet to see the importance of this media and are now lagging behind terribly. The companies that opted to task their major marketing efforts within the social media space to an intern or their neighbors teenager without bothering to embrace it and get to know more about the space are the organizations that will find themselves that much farther behind. As for the companies that were quick to embrace social, those are the organizations that will continue to move ahead in the space.

 

The companies that immediately recognized the importance of social media are diving head first into this evolving digital marketing space with a vengeance. These companies are the companies that have recognized that the social media honeymoon is over. Further, they’ve realized that it’s time to take social media to the next level. That next level is focused upon content, data and its relevancy to their organization.

 

DataData, big, small or otherwise is the driving force behind having the ability to dominate the digital space or falling even father behind in this ever-transforming space. If you think about it, data is really not that new because traditional marketing utilized data to a certain degree for print campaigns and other non-digital media. The difference with data in the digital marketing space however is a bit different because it’s on a much larger scale due to the sheer volume.

 

Historically, those involved with traditional marketing have experienced challenges in areas of measurement of ROI. Data, big, small or otherwise provides the necessary information in which to bridge this gap. Data provides an avenue in which to measure the results of any marketing campaign and companies that have been more progressive in the digital marketing space are recognizing the importance of data in their digital marketing campaigns.

 

Data and companies focus on it will push one dimensional social media “experts” to step up their game in this digital marketing space, as more and more emphasis is placed on providing ROI for campaigns.   Hence, we are moving away from social media that is not measurable to an area in which campaigns are calling for experts with the ability to go beyond just sharing and engaging, to analyzing the results of campaigns.

 

Measurable content is a huge component of the continued growth of social, search, web and visual content. It is actually one of the driving forces behind the growth in the digital marketing space.

 

The need for content that is measurable will continue to rise as the digital marketing space expands. So it is advisable that you brush up on your data and analytics because the maturation of social media just evolved into providing measurable content and analytics. So data and the ability to measure it will become more and more important as the digital marketing space evolves.

 

As organizations gain control over their big data and create the ability to effectively utilize smaller concentrations of data effectively they will start to realize the importance it will play in analysis and the measurement of ROI. Essentially data, big, small and otherwise is very important and will gain more importance as organizations realize that data is the key to dominating the digital marketing space.

 

Big Data

Big Data

Data will continue to create a quandary for organizations and marketers as it continues to grow. Digital marketers that realize the importance of data and have recognized the shift in the digital marketing space to utilizing data will be the segment of marketers that will thrive in this ever-evolving space.

 

As organizations recognize that their power to make more informed operational decisions due to analyzing data, the demand for digital marketers with this ability will increase exponentially. So, goodbye social media gurus, it’s been fun but social media playtime is officially over, because it’s time to analyze some data.

 

As usual, I welcome comment, good, bad, ugly or indifferent. So you can follow and circle me on Google+, Facebook and or Twitter.

 

Source:

Adobe Digital Survey Report 

 

 

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What Companies Could Learn From #Scandal And Embracing #SocialMedia

What Companies Could Learn From #Scandal And Embracing #SocialMedia

What Companies Could Learn From #Scandal And Embracing #SocialMedia

What Companies Could Learn From #Scandal And Embracing #SocialMedia

 

Every Thursday evening at 10:00 PM I am usually glued to my TV set watching Scandal, like 10.6 million others. I have been watching, since the start of the show three seasons ago. I must admit that I was hooked with the first Scandal promo and it has been “game on” with my addiction ever since.

 

 

I am a bit of a techie and I am highly engaged with online channels so I tend to watch TV while interacting in some way online. This is a new thing for me and it’s something that I enjoy because it brings an engagement level that surpasses just sitting and staring at the television screen. Also, it allows me to pretend as if social media hasn’t caused me to develop old age onset, ADD.

 

At one time TV shows were almost exclusively limited to their time slot and media attention from articles byway of tabloid and or popular magazine. This substantially limited the amount of exposure that a fan could have with their favorite TV stars, not to mention zero engagement. So, back in the day, as a fan of any show if you wanted to know anything about your favorite TV stars you had to resign yourself to reading the latest magazine or tabloid while waiting in the supermarket check out line.

 

Well, things certainly have changed and those changes are what traditional organizations should be keeping their eye on and trying their damndest to emulate. Organizations should take notice of how more and more traditional media outlets like TV are using social media and digital platforms to bring a new way of interacting and engaging with fans. The show Scandal is really a pioneer in using their huge fan base to create a continuous buzz and unparalleled engagement avenue for fans, which has pushed this show to insane popularity.

 

Although I recognized the appeal of the show Scandal from the start, there were many that were not on board and the show had a bit of a rocky first season. The first season was only 6 episodes and no one knew if there would be a fan base to even move toward a second season. It is pretty hard to believe that this show was ever in jeopardy of not making the cut, due to the insane popularity that it has now. The turn around and unbelievable growth in the Scandal fan base was partially due to social media.

 

The creator of the show is heavily involved with social media so when she noticed that there seemed to be a huge population of fans discussing the show, she encouraged the cast to interact more with the fans by way of Twitter. This was the birth of Live Tweeting between the cast of Scandal AND the fans who call themselves Gladiators.

 

A huge part of the popularity and phenomenon called Scandal, ARE the fans or self-proclaimed gladiators. One of the things that have propelled this show to great heights has been the interaction between the fans and cast that “Live Tweet” during each and every episode of the show. The Scandal cast live tweet for their east coast fans, their west coast fans and create an ongoing buzz for the Scandal brand by way of a variety of other social media channels. Scandal has not only commanded a presence on Twitter, they also have a very loyal following on Tumblr, Facebook and Instagram.

 

Scandal is not the first show to live tweet but it has been called “The Most Live Tweeted” show ever. Due to this, the show has systematically changed how TV is watched, how the cast of shows interact with fans and has integrated social media into its core as no other TV show has. They have started the evolution and merging of traditional media with social media and will go down in history for being the catalyst of change. TV is great but it lacks engagement, this is the void that live tweeting is filling, and filling in a big way during Scandal.

 

During a Live Tweet SINGLE ONE HOUR episode of Scandal, it can generate over 350,000 tweets using #Scandal and or #AskScandal. Scandal and their community managers have upended how TV is DONE.

 

On set, the show is based on a team of super sharp rapid tongued professionals and Scandal has been successful in extending this branded message throughout their Twitter stream. Twitter, is the perfect venue for Scandal’s rapid speech style, using the traditional 140-character tweet.

 

Scandal Starting Now

Scandal Starting Now

 

According to Neilson, the season finale of Scandal had 10.6 million TV viewers. The same episode was listed as #2 on Twitter with a unique audience of 3,360,000 and 697,000 tweets within an hour. This franchise is essentially a traditional and social media powerhouse that is a force to be reckoned with in our mixed media digitally driven world.

 

10.6 million TV viewers

10.6 million TV viewers

 

Scandal  Live Tweet 697,000 tweets within an hour

Scandal Live Tweet 697,000 tweets within an hour

 

All traditional organization that are resistant [STILL] to embrace and integrate social media into their traditional marketing strategies should be looking at this closely. The success that Scandal is having with engaging fans by way of social media goes beyond just live tweeting. It’s much bigger than that. The process of live tweeting essentially acts to convert all created tweets into little 140 character vehicles to promote Scandal. Just think about how huge that is!

 

#ScandalFinale

#ScandalFinale

 

I’m not saying that traditional organizations using social media to increase the brand awareness of their company could ever get 697,000 tweets in an hour, not that most would want it unless sales orders are attached. I am saying that companies that continue to minimize the importance of social media are essentially closing ones organizational mind to the limitless possibilities of digital expansion now and in the future.

 

Organizations must recognize that our digital world is not going anywhere and they must learn to harness the power of social interaction to spread their organizations branded message. The ability of an organization to reach out and use social media as a tool to connect, engage and interact with their target audiences are almost endless. If you don’t believe me, tune in to the Scandal live tweet, starting with the fall season of 2014.

 

As usual, I welcome comments, good, bad, ugly or indifferent. Follow, circle and engage with me on Google+, Facebook or Twitter.

 

Source:

http://www.nielsensocial.com/

 

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4 Things That Innovative Companies Are Doing In 2014 To Avoid The #DigitalApocalypse

4 Things That Innovative Companies Are Doing In 2014 To Avoid The #DigitalApocalypse

4 Things That Innovative Companies Are Doing In 2014 To Avoid The #DigitalApocalypse

4 Things That Innovative Companies Are Doing In 2014 To Avoid The #DigitalApocalypse

There will always be companies that are innovators, adapters and sadly those that are incapable of seeing the future of industry. This is the business equivalent to natural selection, unfortunately.

America was once driven by the production of goods and as we transitioned to a more service oriented country, there was an evolution of sorts.  There were companies that adapted and some that didn’t do so well.  Those companies went the route of the steel mills in Allentown, Pa. The decline of a primarily production oriented world to a more service oriented world took a while to totally decline, but the transition of traditional to digital, that we are living through now is moving at a much faster pace toward its demise.

Two examples of the extreme change and fast transition from a traditional to digital world is the release of the Beyonce album, or I should call it the Beyonce Digital Project because that’s what it was. Some are saying, what’s the big deal and who really cares. WELL, we all must take notice because the release of the Beyonce Digital Project was a game changer in the music industry. This album release will change how marketing is done moving forward and this change will not be limited to just the music industry. At one time artists had to go through a series of procedures and promotions to push a new project. Beyonce’s release flipped the script on the entire industry in a mind-blowing move that totally blind sighted the industry. She used the brand that she built by way of social media, to be her own team of brand ambassadors willing to plop down their hard earned money to grab that digital release. In this bold move, Beyonce went directly to the consumer, cutting out any and everyone in the process by releasing her music directly to iTunes to be downloaded digitally. THIS was HUGE and changed the game more that we could ever imagine.

The second instance that displayed a step in a digital direction was Paramount dealing the deathblow to film, as we once knew it.  Paramount will be the first movie studio to go all-digital with the distribution of their films. THIS IS HUGE! At one time, Paramount would release films in 35 mm format, which costs around $2,000.  Now, due to going digital with the future releases of film, they can release films in digital format at around the $100.00 price point. The kicker here is that although this format is cheaper for the movie distributor, the smaller movie houses will incur the brunt of this move at least initially. These smaller and probably mostly independent movie houses will have to shell out upwards of $70,000 to become digital ready. This again, is a huge demonstration of the “adapt or die” philosophy, which will impact some business in an adverse way.

Both of above examples are an indication that we are at the beginning of a full blow digital revolution.  Organizations should take notice of the changes that are happening before their eyes, some will but many won’t. I’ve actually noticed that some organizations are not embracing digital at all but in fact, they are moving back to their toasty non-digital comfort zone.  All indications point toward a mostly digital world so it’s advantageous to embrace the change sooner rather than later. Progress is never comfortable but is inevitable, ready or not.

Although the changes that are happening within organizations are not as extreme as the two examples that I spoke of previously, companies still must adapt to a world that is moving closer to all digital. Below are four relatively simple things that can save your organization from the #DigitalApocalypse.

Concentrating on Content:

Concentrate On Content

Concentrate On Content

There is an ongoing debate about content; it’s effects on SEO, if it should be called Content Marketing and more.  Who cares about all of the back and forth and the correct phrasing, WHATEVER!  What matters is that without content, moving into 2014, you will most definitely be screwed.

The importance of content is irrefutable, you must have it and it must be GREAT. Content will effect your entire digital marketing plan, your social media strategy, your SEO and more. Content creation has become a $118.4 billion industry. Those numbers alone are an indication of the importance of great content. So prepare to become a publisher, outsource your content marketing or essentially become invisible online.

If you think about the importance of content creation it is very logical, if you produce more quality content it increases the amount of content that is available to be indexed by Google. This is especially important after the Hummingbird changes with Google, which was a game changer for websites, indexing and SEO.

NOW, it is just not enough to grab your local black hat SEO dude that promised to get you to the top of Google and have him buy some back links for you. In fact if you do that, you may not need content for quite a while, because Google may penalize your website or your website could even be banned.

At one time the black hat SEO route, to increase search rank was a method that could get results, if only for a short while.  Even if the results were temporary it would allow your neighborhood black hat SEO dude to run out his 3-month contract while looking like the magical SEO guru. NOW that is not enough, so black hat SEO dude may have to step his game up.  The folks over at Google are pretty darn smart and are hip to those tactics. The days of black hat SEO are seriously numbered if not extinct.

Leaving black hat SEO methods behind in favor of content creation is a great route to go and it’s an above board method of increasing rank with Google without the risk of being penalized. Content creation will allow companies, small and large to compete on a level playing field, for moving up in search ranking with Google. No matter the size of the company, if they produce great content and if they push that content by way of their social media channels THEY will reign supreme in the relevance game with Google.

Content is truly KING for a variety of reasons:

  • Great content allows you to present your company as an authority in your industry, increasing your rank on Google.
  • Content will increase the likelihood that people will link to your website, this solves your back link issue. Hence, increasing your rank with Google.
  • Great content shared on social media was not thought of as important a few years ago, but those days are over. Social Media is extremely important and sharing great content on social media channels allows you to appear “likeable” and this will increase your rank with Google.
  • Great content with effective keywords increases your on page optimization and guess what? It will [let’s say it all together now] increase your rank with Google.

The takeaway about content:

There is NO easy button, no guru to bail you out and no work around. YOU must start to produce great content if you want to become relevant enough with Google to increase your ranking. Google is a business, just in case that has slipped the minds of folks. As a business it is their job to produce the best results for search queries because this allows them to generate ad revenue and to STAY in business. Gaming the system is not the best route to take at this time with Google. So guess what, either make a decision to dedicate yourself to the work needed to create great content that is worthy of being pushed higher in search ranking or your competitors will.  It’s very simple.

Focusing on Mobile

Focusing on Mobile

Focusing on Mobile

Mobile is not going away, primarily because we have evolved beyond talking on the phone that is attached to the wall. Beyond just the telephone aspect of your mobile device, it has essentially become a pocket-sized computer that forward thinking organizations are using for targeting a previously untapped demographic.

At one time it was just enough for organizations to have a website that displayed the brand, company name and address. Then we progressed to having a Facebook page with a company brand and relevant content. NOW it is not optional but imperative that organizations have a mobile presence as well.

With the decline of desktop and laptop sales the increase in buying trends for mobile and tablets are hard to miss. I actually had a conversation with a Director of Marketing at one of the largest organizations in my area that said, “We do not need a mobile presence.” My mind slammed shut with a final, “Conversation Over” as she was obviously living through a #DigitalApocalypse.

The takeaway about mobile:

It doesn’t matter if you decide to go with a responsive design or traditional mobile design. It is, however imperative that your company’s online presence be viewable by mobile and tablet, this is no longer an option.

#DigitalApocalypse is the disastrous phenomenon in which individuals; organizations and entities have selected NOT to embrace our new digital world.

Analytics

Analytics

Analytics

I will be the first person to tell you that I am not really a numbers person, but what I should say is that I am not a numbers person when those numbers have no relevance to my interests.

I took a web Analytics class in grad school, I absolutely loved it and I was immediately HOOKED. This was a tough class for some but for me, the concepts immediately clicked.  I think this is because I saw how beneficial these concepts would be moving forward. When I saw the heat maps and demographics I fell in love, in fact it was love at first sight. Oops I’m so sorry, I’ve digressed terribly.

One thing that I immediately loved about analytics then and what I still love about it now is that it shows the data. You know where your visitors are coming from, you know how long they’ve stayed, you know which pages and content they’ve focused upon.

I can never express the importance of analytics enough; because analytics display your success and bring attention to areas that you may need to focus upon more, in graphic details. If your brain rejects the word analytics think of it in terms of measuring your results, because that’s exactly what analytics are. Analytics measure the effectiveness of your campaigns, your efforts, and your time. They allow you to see what’s happening, what you are doing successfully and what you need to improve upon.

The takeaway about analytics:

You can have the most beautiful, fancy website with all of the bell and whistles imaginable, but if you have no data to analyze the successfulness of your web campaigns, your website is essentially worthless. This applies to traditional websites and mobile websites alike.

Increasing Your Google+ Usage

Increasing Your Google+ Usage

Increasing Your Google+ Usage

There is so much back and forth about Google+, it always has been and probably always will be.  I was a part of the original beta team on Google+, as were most of my digital marketer friends, so of course I have always been a huge advocate of the platform.

Google+ has been improved upon since its original debut!  The layout has improved substantially, Google integration has greatly improved and it has grown its user base.

Although the improvements to the look and feel of Google+ have been spectacular what is more impressive is that content posted on Google+ show up in search results.  This is why I don’t understand the push back about this platform. Why would we NOT want our content to show up in search results, after all that is WHY we are there right, why we are online, why we work so hard to increase our exposure, right? Increased exposure means more business and more sales, which is after all what most web presences are all about.

The takeaway about Google+

If you want more exposure on Google start using Google+, it’s just that simple.

Wrapping up:

Digital Marketing is a game changer on a worldwide level but organizations must have the ability to recognize the change and adapt in mid-stride sometimes, due to the quick nature of the changes. We are living through an exciting time for those involved with digital marketing and those that are willing to embrace the change. Lets all embrace the many changes that I anticipate are ahead and enjoy our brave new digital world.

As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook or Twitter, so please circle and follow.

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10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year.  We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.

When I wrote the article, 71% of people hate their job; I was astounded by the response to the article.  I was more surprised that there were so many people that were unhappy with their employment situation.

Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it.  It seems that there are up to 71% of the population that are willing to grin and bear it.

Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life.  More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.

We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both.  Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.

If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either.  In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.

Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path.  The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.

A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer.  It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with.  So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.

If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path.  It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.

I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see.  More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes.  This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.

Use Social Media To Improve Your Job Search
Use Social Media To Improve Your Job Search  produced by Gumtree

There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:

Anise Smith logo

Anise Smith logo

1.  Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form.  If you are creating a new logo make sure you have it created in 3 different formats.  Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.

2.  Uniform Branded Look: You should have a consistent branded look across all of your social media channels.  So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.

Create A Uniform Branded Look On Social Media

Create A Uniform Branded Look On Social Media

3.  Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.

I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline.  This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!

Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST.  Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.

Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here.  After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.

  • Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
  • Add your employment history, in the work and education section.
  • If you attended college, utilize the education section to add information about your school.
  • Use the project area to add the projects that you’ve worked.
  • Facebook just added a section for professional skills; add your skills in this section.
  • Don’t forget to use the contact us section to add your website, blogs and social media channels.

Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.

Branding Yourself Using Facebook

Branding Yourself Using Facebook

4.  Twitter:  This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand.  So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers.  If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:

  • Create a header for your Twitter layout, it should be no larger than 1252 × 626.
  • Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
  • Display a presentable image of yourself.
  • Add a descriptive; yet brief bio using 140 characters.

The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters.  So Twitter is essential!

5.  Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome.  So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!

*Note* You can schedule your posts for Google+ and other social channels.  I’ve used a few but I find that, Buffer is the best scheduling platform available.

6.  Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.

Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.

Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device.  This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!

7.  Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly.  Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!

So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content.  As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers.  Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.

The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.

8.  LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.

MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.

  • Use keywords in your headline and through out your profile.
  • Use an appropriate profile photo.
  • Complete your entire profile.
  • Add slideshows, links and blog posts to display your skills.
  • Share professional content that is relevant to careers or your industry.
  • Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
  • Follow companies that you have an interest in because you may be able to connect with people of interest at that company.

Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.

9.  YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.

  • Add keywords to any and all videos that you create because this will help Google to index your videos.
  • Add your video to your website or blog.
  • Share your video on your social media channels.
  • Add your video to your LinkedIn profile.

10.  BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google.  You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking.   This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!

BrandYourself.com

BrandYourself.com

Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know!  As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.

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Social Media, Education and Social Good

Social Media, Education and Social Good

Social Media, Education and Social Good

Social Media, Education and Social Good

 

I have been working within the marketing industry for quite a while and I’ve witnessed many changes, all of them very exciting. The transition from marketing by way of traditional means, have evolved into a new digital phenomenon that rivals, if not surpasses the Internet boom.

 

Social Media has allowed us to reach out to many beyond our borders, and this is huge for business but also great for those with an interest in doing good.  Social Media has demonstrated that it can be a vehicle to drive social good more than any channel that I’ve seen in the past. This is exciting because it brings together those that want to be a part of social good projects with those that are in need of help.  This is win -win for all involved, the creator of the project and the recipient of the project.

 

As much as I love social media I feel 100 times more passionate about education. So, a short while ago I realized that there was no reason that these two worlds should NOT collide. What better way to make that happen, than by creating a new project that allows me to merge the two things that I love most?

 

I founded Urban Freshman a short while ago, it is a new organization geared toward providing valuable resources for parents and teens to help prepare them for higher education. I felt compelled to create this resource for a variety of reasons. As a mom to a new high school student I feel as if the American public school system is lacking, education has not moved into the age of technological advancement to the degree that is needed to compete and budget cuts to some inner cities will adversely affect our young people for many years. ALL of these reasons and more, factor into why this resource is needed and why I created Urban Freshman.

 

The digital world is growing, people are more plugged in than ever and this includes kids and parents. In spite of this our current public school systems are not fully preparing our kids for the future.  [Take a quick peak at the slide show below]

 

I know that I cannot change education on a global level but I can provide the information needed for kids and parents to make informed decisions about higher education by way of Urban Freshman.

 

Although I called this a social good project and I guess technically it is, but for me I feel like I MUST do this! I feel a need to do something beyond complaining on social media about education and how it needs to improve.  Additionally I feel as if every work experience that I’ve had, has led me to do something beyond the 9-5 and to contribute to something that has the capacity to help so many.

 

In closing, we should all try to use the wonderful and global world of social media to make a difference in some way, because now due to social media, we have an opportunity to make a difference on a unparalleled level.  Also, if you know a parent or teen that would benefit from Urban Freshman, please share.

 

As usual, I welcome all comments, good, bad, ugly or indifferent. I can be found on Facebook, Twitter or Google+ , Follow me!

 

 

 

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Workplace Bullies: It Doesn’t Stop in The Playground

Workplace Bullies: It Doesn’t Stop in The Playground

Workplace Bullies: It Doesn’t Stop in The Playground

Workplace Bullies: It Doesn’t Stop in The Playground

 

It seems that bullying is becoming and epidemic in this country and honestly something MUST be done to stop it!  Bullying within schools that escalate to social channels are quickly becoming a life threatening issue that should to be addressed.  Unfortunately we have become accustomed to hearing about bullying that involves children and teenagers but NOW we are starting to hear about bullying in the work environment.

 

Today, there was an alleged bullying incident reported involving Miami Dolphins, Richie Incognito. This alleged incident caused Offensive Tackle Jonathan Martin to walk away from the professional football position.  Imagine how unbearable the bullying had to be for a professional football player to walk away from a position! The money, the prestige and all that goes along with being a football player AND to just say to heck with it, I can’t take it anymore. Imagine the torment that this young man was going through!

 

Insults transcript via CNN

Insults transcript via CNN

 

This incident is in indication that bullying extends way beyond the classroom and those young bullies grow-up to be adult bullies. This behavior does NOT stop in the schoolyard or classroom it continues right into the workplace. The incident with Miami Dolphins, Richie Incognito and the alleged bullying and racial intimidation of 300 lb., Jonathan Martin is an indication that WE have a bullying problem in this country.

 

Jonathan Martin was able to walk away but so many that are bullied in the workplace are NOT in a position to do so. The bullies at the playgrounds have turned in to the bullies in the workplace that have the power to make or break you as an employee. As a regular working class Joe you have very limited power over the school bully that has grown up and is now responsible for unleashing their terror in the workplace. YOUNG bullies grow up to be ADULT bullies!

 

Bullies within a traditional workplace usually have higher-level positions and wield the power to affect the livelihood of their victims. So instead of the playground beat down that a kid would get, the workplace bully has the power to destroy a career. This could be one of the reasons that 71% of people hate their jobs!

 

Bullies NEED to be stopped, on the playground, in the classroom, in social media and in the workplace. It’s time for change!

 

As usual, if you have comments, good, bad, ugly or indifferent, I can be found on Facebook, Twitter and Google+. Follow me!

 

 

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The What, When, Why and How of Content Creation

The What, When, Why and How of Content Creation

The What, When, Why and How of Content Creation

The What, When, Why and How of Content Creation

 

We have moved full force into a world where marketing has become education based, NOT sales driven as it was in the past and this calls for a different route to be taken with marketing based initiatives.

 

Content creation is rapidly moving toward being a huge driving force behind what once was traditional advertising, marketing and sales.  This changes how we think about marketing in general and will require organizations to re-evaluate their marketing strategies.  Based on these changes, the ability to create original, thought provoking and shareable content is not optional anymore it is mandatory.

 

According to Ad Age’s survey, 55% of marketers have increased their content-marketing budgets this year and is expected to do so in 2014 as well. The companies that are forward thinking enough will be a part of this trend, those that are still old school will not and fall that much father behind in creating the digital footprint needed to present themselves as authorities in their field.

 

At one time there were sales collateral produced by companies that were used to promote that company as an authority in their field. Traditional print pieces, brochures and magazine articles were once used to promote organizations but with so many people living in a plugged in world these channels are no longer as effective as they were during the print era. This is the dilemma, so what’s a company to do?

 

It’s time for companies to take the shift in consumable media serious and open their eyes and minds to change. People are just not consuming media utilizing the channels such as print as much as in the past. Media or content is consumed on social media channels and blogs by way of tablets and mobile devices. So it is imperatives that business who want to be viewed as authorities start to take content creation very serious. Businesses MUST start creating content AND publishing that content to the channels that people are utilizing!

 

So let’s take a look at the what, when, why and how of getting started.

 

What

This is the easiest question you can address because the WHAT of content creation is promoting WHAT it is your organization does. Every office has one or two people that are informed about EVERYTHING about the company. These are also usually the people that have been with the company since the company started. This person is a valuable source of information to a content creator! They are your brand ambassadors and they have the ability to provide the WHAT of content creation for your content creator.

 

When

You should create as much content as you or your company can physically manage and post it as much as possible.  If you get a content creator that is on their game they will be able to stretch out a small amount of content into multiple pieces of creative and engaging posts on a blog.  This content can then be posted over a period of time. It would be a great idea to create a publishing calendar so that you can have an organized and consistent flow of content moving through your digital channels at all times.

 

Why

By providing an abundance of content this allows you or your company to become authorities within your industry. If you become an authority in your industry you can increase your exposure, improve Google placement and potentially increase sales. This is just a no-brainer.

At one time the company with the biggest marketing budget was the company that had the most exposure and sales. The same thing applies here except we are dealing with online content, which has essentially replaced a lot of traditional marketing channels as a way to consume media.

 

How

There are so many ways to create content and so many types of content that you can create, written, visual, video or a combination of all. The most important thing is to provide a variety of types of content and use analytics/insights to gauge the effectiveness of the content that you are providing. Some say that visual content does best, some say video but every audience is different. This is why using the data from analytics is imperative because it will allow you to see what kind of content your readers like. This allows you to create and share more of the content that is in demand and less of the content that is less than favorable.

 

To get a better idea of the importance of creating content for your brand, take a look at the infographic below.

 

Content Marketing

Content Marketing

Infographic via wishpond 

 

As marketing changes so MUST the willingness of companies to keep up with the trends that will keep them ahead of their competitors and content marketing is one of those trends. We no longer have such a high demand for print, brochures but an increasing demand for blogs, newsletters, website articles, white papers, and special reports. Content creators are key to providing this type of content and it is essential that that content be original, engaging and shareable.

 

So stop reading and get started with creating great content for your brand!

 

As usual, I welcome any and all comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google+, find me, follow me and let’s strike up a conversation about content creation!

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71% Of People HATE Their Jobs

71% Of People HATE Their Jobs

71% Of People HATE Their Jobs

71% Of People HATE Their Jobs

 

I recently read that 71% of people hate their jobs and I though what a terribly high number.  Has it always been this high and we just haven’t noticed? Has social media and the willingness to have open discussion shined the light on the 71 of every 100 people that despise, at least 8 hours of their day?

 

According to Forbes, Jobs Suckso should those that are a part of the 71%, just SUCK it up and forge ahead. Should they grab the weekly paycheck and keep it moving?  OR should individuals TRY to change the dynamic, Fight The Man so to speak?

 

Should those 71% that have “Checked Out” at the work place not expect more? Are work expectations too high?

 

Less Engaged Workers

Less Engaged Workers [via Gallup]

Take a look at the video below that may help shed some light on WHY there are so many people that are dissatisfied with their employment situation and some possible remedies.

 

 

I think that expectations from the workplace have grown due to Generation X and Y.  This generation has expectations beyond their parent’s expectations and requirements in the workplace.  Also the growth in technology offers options beyond the commuting and cube life, of getting to work and clocking in to the cube.

 

What do you think? Should people just put in their 8+ hours, grab their paycheck every Friday and say what the hell? Or should there be a higher expectation?  Take a look at the top 10 reasons people are reported to hate their jobs:

 

10. They think the grass is greener someplace else.

9. Their values don’t align with the company.

8. They don’t feel valued.

7. Job insecurity.

6. There’s no room for advancement.

5. They’re unhappy with their pay.

4. There’s too much red tape.

3. They’re not being challenged.

2. The passion’s gone.

1. Their boss sucks.

 

What do you think? Are you a part of the 29% or the 71%?  I would really love to know your thoughts, good, bad, ugly or indifferent?  I can be found on most social media channels, follow me on Facebook, Twitter or Google+ let me know what you think?

 

Source:

Top 10 list via Linkedin 

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Hey Old School Marketers: Your Target Audience is DEAD

Hey Old School Marketers: Your Target Audience is DEAD

Hey Old School Marketers: Your Target Audience is DEAD

Hey Old School Marketers: Your Target Audience is DEAD

I grew up in an era that was not technology focused; there were no computers, mobile devices, or Internet when I was in high school. My generation did not even grow up with cable. In fact I remember when cable initially hit the scene, when MTV actually played music and the HUGE campaign “I want My MTV” which was used to push MTV to mainstream. Oh, those were the days. A lot has happened with the growth of technology since my high school years. If you have been able to adapt and embrace this super fast growth of technology, that is fantastic. However, if you have not you could be a little screwed now and a lotta’ screwed later. This, is especially the case if you are trying to run a business based on philosophies and an organizational structure from the 1980’s, MTV Era. The biggest mistake in taking that path is that this audience is dead or on life support.

Think about this, we are reaching an age when we have augmented reality and your business cards can talk. We are moving toward the Semantic Web, closer to an era when ALL of the computers mechanisms in our devices will be able to communicate with each other. Do you seriously THINK that people are in touch with old school methods? NO one is looking backward, or I should say consumers aren’t looking backward. This means that your organization is being left behind,  if you are not forward thinking.

Companies that have not embraced our new social oriented culture and the growing mobile market, are  whistling in the wind. Those companies are targeting a dwindling population. Just visualize it as a numbers game. Think about the target markets that are NOT online and those that are NOT mobile, this number is growing smaller and smaller as more people embrace the digital marketing space. So companies should NOT be gearing  their primary marketing campaigns toward a demographic that is shrinking. It’s really common sense. Companies should be looking to always GROW their audience NOT focus on the shrinking audiences.

Social-Media-Stats-of-2013

Social-Media-Stats-of-2013

In essence, in choosing NOT to adapt to newer technologies companies are choosing to throw in the towel on their businesses whether they realize it or not. Companies MUST go where their audiences are, that’s the only way in which they will continue to grow. In fact Seth Godin wrote a post “What do you think of my brochure? ” 7 YEARS ago, about the total reliance on brochures as a way to reach an audience. That piece was applicable in 2006 and is even more so now.

The Internet is the 2nd most widely utilized channel for news. If people go to the Internet and social media channels for something as valuable and important as news, they will also go there for other information as well. So, every business SHOULD make it a priority to have a strong social media and mobile presence. The old saying, “If we build it, they will come.” definitely applies to a strong digital footprint. On the other hand, if we build it and it’s geared toward a dwindling demographic, they may NOT come. As business owners we should be interested in substantially shifting those odds in our favor by going where our customers are.

Where America Turns To For News  via Gallup.com

Where America Turns To For News via Gallup.com

Ultimately if companies are not tapping a new more social and mobile oriented market with content geared for this demographic, they are taping a dead audience. Take a look at the video below to see exactly HOW much social and mobile is ingrained in who we are, as a culture now.

People are on the go, we now live in a super fast paced world, and people are looking for content that they can access easily and quickly on their mobile device. They DO not want to read a companies long-winded prepackaged full-page ad in whatever magazine that’s lying about in an office or waiting room. They want quick access by way of mobile while they are on the go. So as business owners we must be willing to supply them with this information or they will go to competitors that will.

The take away, while your organization is spewing their prepackaged printed message, other more innovative companies are going where their audiences are and moving past that 1980’s strategy. The time to step it up was a few years ago and companies that have not done so may be living a “STUFF” got real nightmare if they select to continue on this path.

I am not saying that companies should roll over and die, I am trying to subtly nudge those living in a time warp to adapt or die.

As usual, I welcome all comments, good, bad, ugly or indifferent. I welcome dialogue even if we don’t agree, so follow me on Facebook, Twitter and Google+ and lets start a conversation.

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