Anyone that is into music would have to be living under a rock NOT to be familiar with NWA. If anyone needs reminding, this group really did change the rap game and gave birth to legends like Ice Cube and Dr. Dre who have gone on to do amazing things.
I will admit coming from the East Coast, I was not overly fond of NWA when they hit the rap scene way back in the day. However, I always realized that they changed the rap game and really changed the entire music industry.
As a lover of music, I try to provide music education to my son by giving him a well rounded list of artists that left a profound impact on the music industry. Also, I wouldn’t want him to get on Twitter and say ” Who’s that Paul McCartney dude?” So, since I felt that I needed to educate him about some of the folks that were game changers in the music industry, NWA was one of the groups that I taught him about. When there was word that there was going to be a movie called Straight Out Of Compton, depicting the story of NWA, this was immediately on my list of movies that I HAD to see. I don’t know that I will take my son to see it, maybe after I view it first to see if it’s age appropriate.
There has been a LOT of buzz about this movie and the excitement about it’s release has been brewing for a while, but tonight that buzz hit social media like a bomb. With so many marketers TRYING and failing at social, the marketing team working on the promotion of Straight Out Of Compton got it right.
This marketing team created an online app, to allow people the ability to customize a picture of their choice with the “Straight Outta [they add what they want]” slogan. What this essentially created was an amazing buzz about this movie and FREE social media exposure for the release of the Straight Out Compton movie. The buzz was created when people started sharing their customized photos on Facebook, Instagram and Twitter. The #StraightOutta was trending so much on Instagram that it also started trending on Twitter. It was by far one of the most brilliant uses of social media that i’ve ever seen.
I always love seeing creative uses of social media in the music industry. This is especially the case since a lot of my clients ARE in the music industry. I also love seeing other media channels like tv and the movie industry, rock this space by implementing unique and creative campaigns that integrate social media NOT just throw it in as an after thought.