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13 Things Digital Marketers Should Master In #2013
Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes. So much has happened in the world of Digital Marketing in 2012, all pretty exciting. Progress is always a wonderful thing and all of the changes, good, bad or ugly is history altering in this industry.
With so much change occuring last year, we should start 2013 with mastering some things that will alter and enhance our lives within this ever changing digital marketing space. Take a look at the 13 things you should master in 2013.
- Google+: Last Year Google+ barely made my list although I was always a fan. I must admit to being quite guilty of not utilizing this platform as much as I should. So this year I will change that! Google has really stepped up their game with this platform and that is a game changer for social media platforms. Google has integrated all of the Google services, this is HUGE. Google rolled out a great connection with Blogger, Youtube, merged Google Local and added Communities. ALL HUGE, especially when Facebook has been making so many changes that have not been beneficial to brands. One of these changes is the algorithm change almost forcing brands to utilize Facebook ads to get the exposure that they once had for free. Also the new layout that doesn’t allow branded iFrame pages to be the default landing page, again forcing brands to look at other channels for driving website traffic, namely Facebook ads. Finally Facebook doesn’t allow contact information on brand cover pages. ALL of these choices that Facebook has made make it very easy for brands to explore Google+ for their brands.
- Explore Twitter more thoroughly: As Facebook minimized avenues in which brands could expose their contact
information to their followers, Twitter provided an opportunity for brands by way of the new layout and header to maximize exposure. This is reason enough to explore Twitter more or utilize it more, if you currently do not use it as much as you should. - WordPress: If you are not utilizing wordpress and you have an old school traditional website, now is the time to consider looking at WordPress as your website/blog platform. The endless possibilities of this platform is enough to make you take a look at it and go for it. Also venture outside of the templates offered by WordPress, there are so many websites that offer templates that may better fit your brands needs. If you can’t find one suitable, consider getting a custom template created just for your brand.
- Triberr: Is a MUST have this year as it was last year, maybe more so. I cannot stress the importance of this platform enough. EVERYONE that blogs needs to be a part of Triberr for the maximum exposure to their blog. The key to Triberr and being successful is being selective about Tribes. Make Triberr a part of your digital marketing strategy for 2013 NOW!
- Refresh Your Brand: Your digital marketing strategy loses its effectiveness without consistent branding. It is very important to have a memorable and consistent brand across all social media channels. A new year is a great time to freshen your old brand or even start from scratch.
- Monetize Your Content: If you have a decent blog following you should consider monetizing your content. Look at Google ads, affiliate marketing and other monetizing options.
- Go Visual: Even if you are currently put off by Instagram don’t let that stop you from diving into other visual platforms. Check out Flickr, Pinterest or both. Don’t forget to incorporated Youtube into your Digital Marketing Mix. The new year is a great time to create a company capabilities videos displaying some of the new services that you offer or emphasize some of the other services that you currrently offer. Incorporate your new refreshed brand while you’re at it in to your Youtube channel.
- Add some traditional Marketing to your mix: All of any one way to market is never a good idea even in this very digital world. I have blogged often about integrating digital into traditional marketing, but there are a few traditional marketing concepts that work well with digital marketing concepts. Although traditional marketing has changed so much it is not totally obsolete. A fusion of traditional and digital marketing is something that should be explored. Consider doing a direct mail campaign to reintroduce your newly branded online presence and wordpress page. This will allow you to tie your marketing efforts together and create some buzz about your newly branded online presence.
- Explore new technologies: There is always a reason to explore new technologies, primarily because we are living through a huge period of change with technologies. Although these technologies aren’t exactly new, they are not totally embraced yet so learn more about Augmented Reality, Cloud Computing, 3D Printing and more.
- Explore Mobile: Just in case you haven’t noticed yet a lot of people utilize their mobile device probably more than their laptop and/or desktop. Make your site mobile ready, if you haven’t done so yet. Also consider getting a mobile website if you do not have the ability to make your site mobile ready and create a redirect from your traditional site to your mobile site. This would allow people that are on mobile devices to automatically go to your mobile site if they are on a mobile device.
- Explore QR Codes again: Mobile devices aren’t going anywhere, if anything usage will increase as the years go by.
QR Codes are a great way to create great campaigns to get people to your website. Make sure your QR code campaign is well planned and executed. A few tips, you must have a call to action. You must give a person a reason to scan and make sure your QR Code scans to a mobile device. Finally have a GREAT QR code scanning App. I am currently using Scan.Me and It is the best QR code scanner that I’ve used as of yet because you just move your mobile device close to the QR code and it scans. That’s it, no fiddling around, minimal steps. Tie your QR code campaign to your new direct mail campaign! WINNING! - Social Media Time Management: Time management is essential with social media, which can honestly be a huge time suck which could lead to burn out without effective time management. Social Media burn out is not even an option, if you are a Digital Marketer. So utilize tools that will help you manage your time more efffectively.
- Finally, Have FUN! Digital Marketing is FUN especially if you have figured out a way to effectively manage your time!
As usual, I welcome any thoughts or comments, good, bad, ugly or indifferent! Feel free to check me out on Facebook or Twitter!
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Social Media Gurus -vs- Digital Marketers: Gurus Your Days Are Numbered!
It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space. This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.
At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.
Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies. Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough. This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.
At one time it was ok to utilize some traditional marketing and have a website. Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.
In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels. However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.
Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:
- Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process. Do you even know?
- Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
- Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in the Digital Marketing Space?
The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.
As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!
If you have comments, good, bad, ugly or indifferent I can be contacted by subscribing to my Facebook public updates or finding me on Twitter! I shall see you soon, I’m sure!
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This Is Your BRAIN On Social Media [Infographic]
Last weekend I was having a bit of a technical issue with my router and it’s failure to communicate effectively with my modem. This created a HUGE issue with my need to communicate by way of social media. Not that I was having a social media withdrawal issue or anything.
I really think that we have grown so accustomed to tuning in to social media because it allows us to gain access to so many things that are going on. We tune in to find out what’s going on with our friends, the latest news and everything that is going on in the world. Social Media has literally become our one stop shop news source. So it is understandable the it has become very valuable to most. With that said, it seems that social media has become a bit of an addiction for many. I’m still not admitting that I have an issue or anything ONLY saying that I understand. 
However, take a look at the infographic below which displays how many other people may be having a social media issues.
Please Include Attribution to OnlineCollegeCourses.com With This Graphic 
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SERIOUSLY, Walk Away From Your Gadgets [INFOGRAPHIC]
We are living in an increasingly Digital world which is really be an amazing thing, especially for those that are interested in having a constant source of news and information. Content shared, by way of online channels are accessed at a much quicker rate of speed than traditional online media due to social media. This was very evident in the recent hurricane that hit the east coast and the political campaigns, both of which were sharing information online at a much quicker rated of speed than traditional online and radio media. We are officially a connected world.
One of the things that we should be cognizant of is the benefits of allowing ourselves the opportunity to TUNE out the onslaught of the constant flow of digital content. As a Digital Marketer, this can be a challenge due to our need to be constantly tuned in.
About a year ago I was feeling close to the information overload stage due to being constantly plugged in to so much content. This is when I took a bit of a step back and disengaged from a few channels. I stopped posting to many social media channels, removed myself from Klout and took a break from Empire Avenue. I took this time to think about the digital channels that I was engaged with and evaluate how I could best maximize my workflow without dedicating so much time to online channels and being constantly plugged in. This time gave me an opportunity to evaluate how much time was needed to effectively manage all of my digital media channels and most importantly granted me the opportunity to realize the benefits of unplugging sometimes. I’ve found that unplugging can be a good thing because it allows a fresh perspective.
The time away allowed me to organize my time more effectively, minimize some of the digital channels that were not beneficial to my brand and most importantly it presented the opportunity to turn off my brain to the constants onslaught of information. So, now I especially make a conscious choice to unplug at bedtime and it has allowed me just enough time needed, to start the next day with a clear head minus the technology overload feeling.
I seems that more and more people are not utilizing time to step away from their gadgets, even at bedtime. Take a look at the infographic below to see exactly how much time is spent on computer gadgets, even at bedtime.
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Is It Irresponsible For Colleges To Continue To PUSH Traditional Marketing As A Major?
We are at a transitional period with technology and things are changing very quickly. It is quite amazing to be aware and involved with this transition from what is considered a traditional means of advertising and marketing to the very technology focused era of digital marketing.
I remember when the Internet initially became mainstream, it was a very exciting time as a technology user to be involved. I remembered thinking how cool it would be to be involved with technology from the inside, as a person actually driving the growth of the technology.
The first boom of technology really put us in a position to see such growth in this field. It was so very different than what is online now; it is quite amazing how things have grown and how quickly they have grown. The Internet initially was VERY text driven and basic. I you go to a website called the Wayback Machine you can actually see how your favorite website displayed during the first boom of the Internet. You will be quite amazed at the changes and growth of technology in a relatively short period of time.
A few years ago I decided to go back to school after returning ten years previously to get my Bachelors Degree in Business. This time I decided to get a Graduate Degree in Internet Marketing and this was driven by my need to be a part of the evolution of technolgy. When I started doing my research online every search produced Full Sail University as the only option that taught everything thing that I was interested in learning. They were very cutting edge and differed from any other University that I’ve ever seen with their platform and coursework. So of course Full Sail was the option for me.
After spending so much time in traditional sales and marketing industries and having a love for all things Internet related, this was a natural progression for me. So I went full steam ahead into this exciting and evolving industry. I felt a real sense of urgency when moving into this field because I knew that is would be life altering and I was correct.
Digital Marketing has truly changed how all industries are promoting and advertising their organizations. Traditional marketing, which was partially driven by physical media, has had a 180-degree change. I am not minimizing the role of traditional marketing only stating that it has changed. It has change so quickly that it has grown even beyond what I was taught in Graduate school just 2 years ago. That is astounding.
When I attended Full Sail University the curriculum was geared toward giving students the most cutting edge knowledge needed to either work with an organization, start your own organization or grow your current organization. Honestly I’ve never seen a University embrace cutting edge technologies as I’ve seen Full Sail University. This really makes me proud to be Alumni, because I graduated from the best!
Attending such a cutting edge university made me take a look at the offerings of some of the other universities. This is when I realized that there are so many universities and colleges still offering degrees in Traditional Marketing. I am really amazed that more universities have NOT pursued offering degrees in Digital/Internet Marketing or even altered their curriculum to incorporate MORE digital marketing courses.
I was speaking to a few people about traditional marketing degrees and the dire need for colleges and universities to take a look at what they are teaching. Hello? Traditional Marketing as we once knew it, does not exist anymore. I am not saying that it’s totally gone, only that it is a hybrid of what it once was at best. Due to this fact colleges and universities should address their curriculum immediately.
Teaching traditional marketing in a world that no longer exclusively utilizes this media as a primary means of advertising and marketing is irresponsible on the part of the university. The goal of colleges and universities are to prepare students for work in the real world. Continuing to teach marketing as it was many years ago only prepares students for a world that no longer exists. We have evolved way past brochures, print media, flyer and other traditional marketing strategies.
Time to step it up colleges and universities that have not altered their marketing curriculum in the past two years or so. What you are teaching is obsolete at worse and dated as best. Either way it does NOT prepare your graduates for the new world of Digital Marketing.
The takeaway: When looking for a college or university make sure their curriculum is up to date and prepares you for the field that will best put you on the best path for your career.
Social Scoring & Your Next Job with Infographic
I’ve blogged a bit about social media scoring and it’s importance to digital marketers on a personal level. There is no secret about how I feel about scoring of ones social media presence. Although the various platforms that rate a persons social media are entitled to do as they please in this space, I just can’t get too wrapped up into scores and allow those scores to reflect who I interact with and how much.
I have quite a few years experience in the traditional marketing field, digital marketing AND a Masters Degree in Internet Marketing so I am very secure in my knowledge in this space. Experience and tangible results should trump a platforms algorithm based assessment especially when it comes to companies using these platforms to secure employees. An employer should simply Google their candidate, when looking for someone to handle their marketing strategy. If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results
Scoring platforms may not be an accurate method of measuring a digital footprint because there are so many variables that could throw the score off. Suppose the person was working on a project that had them focus on a social media platform that is not in the scoring algorithm, suppose the person was working on a web project, suppose the person was creating a video? All of these variables would create an avenue in which the person or potential employee was not actively engaged in a social media platform, and this could be reflected in their social media score. This is just one of the reasons that social media scoring can be deceptive or tricky when utilized for hiring purposes.
However take a look at the infographic below and see how social scoring may be used to determine WHO gets hired.
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What Psy Of Gangnam Style Could Teach Us About #SocialMedia
To those that may be unaware, social media is starting to BE The Media choice for news. We have really moved beyond getting news in a traditional way and we have moved toward more social ways of obtaining our news, entertainment and otherwise. Social media as a means to get news is really growing in popularity to the point that traditional news outlets are falling behind. This is primarily due to having the ability to get news from mobile devices and tables on demand. I know, when something happens or when I want to find out more information about practically ANYTHING I got online and scout out my online content sources.
Social Media and content is so mobile and global that it has really expanded the reach of many. I love that social media has really allowed people to move out of their geographic area and to mainstream quicker than ever. Psy and Gangnam is a huge example of expansion into a much more global world by way of social media, social content and viral video.
A few weeks ago before this became a phenomenon, my son showed me this video. He is 13 and heavily into K-Pop or Korean Pop music. He is part Korean (1/4) so he is very interested in this culture. He additionally is very into sharing content with me that will give me laugh. I must really give him credit for a lot of my really funny Facebook wall content. So a few weeks ago he showed me this video and I thought it was absolutely hysterical. I LOVED this guy immediately because he was so entertaining. I asked my son immediately if this was suppose to be a “serious” video because it was so campy and funny. At 13 he gave me a look that said…”look mom, I’m only 13 and it’s not that deep for me…”
Psy created a runaway hit in Gangnam style so much that there have been many versions of this video created which is a for sure indication of how successful it is. Psy is a Korean pop star that I’m sure had NO idea of what would happen when he created the video Gangnam Style. I am also pretty sure that he is very please with the results and amazed at the power of social media.
This is a GREAT example of how social media efforts can really give brands exposure through the sharing of content. Not every brand will experience this kind of exposure, however it does display the importance of increasing your social media presence AND adding video to your digital marketing strategy.
Gungnam Style specifically is an example of the replacement of traditional media and it’s importance. At one time the successfulness of songs and video were totally dependent upon traditional TV and Cable mediums. That is no longer the case due to YouTube and social media being uses as an avenue to push content. This is also and example of how important visual elements are to the digital marketing strategy.
Take a look below at some of the visual elements that you can easily incorporate into your social media strategy.
- YouTube: Video is huge and should be the first element included in social media strategy. Create a Youtube channel, customize it with your brand and start adding videos. I would be great to use a 60 second commercial as the feature video of your channel and then add others as you see fit. Learning how to create videos is a great skill to have and can only be good for business because you can create tutorials, videos about your business and more. These videos can be shared to your Facebook Page, on Twitter, your blog and other social media channels. Also, Youtube video is indexed by Google so it will aid in exposure for your brand.
Image via CrunchBase
- Flickr: Is a great channel to host and share photos. You could add photos of company events, blog images and more. You can also chose how you’d like to share these images with others.
- Pinterest: Is the newest and is being labeled one of the hottest image sharing social media platforms out there. I suggest you start pinning as well. It is fun and offers a great opportunity to promote your brand through images.
What’s really great about all of the channels above are that they offer an opportunity to increase brand awareness by way of visual medium and they also increase your chances of having your content shared.
We are, right now living through a historical transition of how we communicate, share and promote content. It’s HUGE and businesses really should be paying attention. Gangnam Style, although just a video, really displays this change for all to see.
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Why You Should Consider Learning A Little Code [Infographic]
I think it is inevitable that we’ll ALL HAVE learn a little code whether we want to or not, if only to be competitive in the evergrowing digital marketing space. I have found that every job that I’ve performed I’ve had to know basic code in order to offer employers and clients the best possible service.
It seems that that may be the norm sooner rather than later. As a world that is going more and more toward digital technologies it may be in ALL of our best interest to venture into the world of coding.
I am feeling like I may need to venture into this field a little bit more. Take a look at the infographic below to give you an idea of the importance that coding will play in our lives in the not so distant future.
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Why You MUST Ignore Your Social Media Scores
Social Media as we know it is still in its infancy and has a lot more growth in the works. We are still learning and growing in the digital marketing space because the industry is still evolving. The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.
There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?
Like I said, I am involved with these platforms but I do not base ANY of my online activity on increasing any of these scores, ANYMORE. It is very easy to allow your own competitive nature to dictate the types of content that you promote from your brand based on increasing your score. I have been down that road and it really is not a good path to be on. This is primarily because it diminishes the purpose of social media to a degree and cheapens the value of your content because the focus becomes about increasing your score instead of providing content of value.
I’ve notice that due to a change in whatever algorithm Klout is using these days, people have begun to “game” the system with mass Facebook photo tagging. I’m not speaking of an occasional tag from a friend that you interact with on a regular basis, I am speaking of mass tagging, everyday from acquaintances whom you have little or no interaction with on a regular basis. I just had to block a person that tagged me on 6 photos all within 3 minutes and the kicker is that I very seldom had any interaction with this person. It was so bad that I couldn’t find my own content or content that was shared by legitimate engaging friends and followers.
I am NOT speaking about friends or people that I engage with, I am talking about random acquaintances that tag you on multiple photos on a daily basis. I love getting tagged on genuine content that is of interest, that’s engaging or friends think that I would like. This post is not really about that, but more about the person that specifically tags with the purpose of a score boost.
How does this kind of behavior increase your social media engagement, legitimately? The score gamers, post content and tag you on the content, so the person tagged either feels that they shouldn’t be rude by not responding or they automatically “answer when called” as we innately do. So does this increase your ability to produce engaging content that has the ability to speak to people, touch their heart or is though provoking? Umm NO! However they did increase their Klout score because they tagged the same 45 people that they tag every day and the people that were tagged responded, which creates dialog on the post. So, since there were a high percentage of people to comment to the post, they get a Klout score bump. Oh yay! This, to me displays that the person creating the tags do not have a firm grasp on what social media is about and the purpose of creating content. I will even venture to say that it is a n00b move for the so called social media gurus.
As a Digital Marketer that is listed on Klout, Kred and a player of Empire Avenue I am aware of my scores on all platforms but I am not driven to perform any action to increase my numbers. It simply takes away from the genuine ability to engage and create content that I believe people are looking for when they follow me on my social media channels. Additionally, it takes away from the enjoyment of social media when it becomes a game to get the highest score at all costs.
I am not a hater of any of these platforms because they do have value in the social media arena. However, I would like to see less gamed content with the exclusive goal of chasing a score and more genuine sharing of content that is of value to readers.
The take away:
Simply, provide great content and people will respond.
What are your thoughts? Am I on point? Am I off base? Or Meh? I welcome thoughts, comments and questions, good, bad ugly or indifferent.
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To Post Or Not To Post, That Is The Question: Share Responsibly W [Infographic]
We are living in a increasingly social world and I am pretty sure that it will become more social as time passes, if you can even imagine that. As we grow accustomed to a different way of conducting “conversations” and sharing content we must be very aware of how and what we share, this is especially true if you are not self employed.
I am a total advocate of freedom of speech, freedom of expression and all of the other freedoms we are allow by because we are American Citizens. I love to see great content, even controversial content especially when it is beautiful and or thought provoking. However I have had some things come through my news feed that makes me question the sanity of the people that are posting. For example I had a full upclose and personal blow by blow image gallery of c-section photos. Ummm Seriously? I want to see this? Why? Wouldn’t a person think about how they would feel if they got an a up close and personal of someone’s C-section in their news feed. One would think that the persons posting would come to the conclusion that people may not want that much information about them or may it could be that this may come under the over-sharing category. People should think about this BEFORE they hit the dang share button. Hmm imagine that, think before you post? I, do so wish that this had been the case with my c-section over-sharing friend, my cornea is still scorched and its been about two years since that traumatic experience.
Ironically the same person that shared her C-section photos had the audacity to complain that Facebook was violated her privacy. Umm wow, really? I think that Facebook MIGHT have had an opportunity to violate your privacy had you not beat them to the punch with the full frontal cornea burning images first. My point here is that although we are living in a social world some personal photos and such go way beyond oversharing and there needs to be an exercise in restraint. With that said I would never report a person based on their sharing. I recently experienced a friend that was reported and banned and I believe that to be excessive when I can just as easy move on to the next piece of content.
Sharing with lack of restraint is really unnecessary because you can share only the information that you’d like by utilizing Facebook privacy settings. I find that in addition to the abundance of over sharing people really lack the ability , or chose not to to set up lists. This is the simplest way to provide content to certain lists of people and not to others. Facebook has always had the ability to set up lists to gear your content toward certain people on those lists. I wrote an ebook about this at least two years ago. This option was tweaked a bit and made easier after Google+ was introduced with their fancy circles which almost force you to be aware of who you share content with. Lists would have allowed c-section overshare abuser to share her photos with just the people she wanted to, instead of her entire friends list. This would have spared me the trauma of a scorched cornea as well. I have a super quick video below that will aid you so won’t, too, be guilty of affecting the vision of some poor unsuspecting soul.
I have a list of friends, family, acquaintances, co-workers and subscribers on my Facebook page and I gear my content to different people by using lists that I’ve created. However even though I have lists, I am very cognizant of the information that I share. I only share information that I would share with my grandmother, father and or son. Since my father and son are both friends with me on Facebook this rule is easy to remember.
If you question what you should or should not post, take a look at the infographic below to give some guidance.
Please Include Attribution to OnlineClasses.org With This Graphic 
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