Posted by anisesmith
As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.
It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.
I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others. I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.
A few really essential platforms that help me to manage my time more effectively is as follows:
This option is by far one of the BEST things that Facebook accomplished in all of 2012. Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts. This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!
This continues to be a GREAT option for scheduling social media posts! Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade. If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.
I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.
I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments. Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.
If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.
Posted by anisesmith
As we acquire more Social Media Channels the workload related to maintaing these channels tend to grow until you notice that a good portion of your day is dominated by maintaining your social media channels. Don’t get me wrong if you are in any business there MUST be a certain degree of time that must be dedicated to social media. If you are in a social media driven industry you it is not even optional, you must have your game tight because your social media footprint is a resume of sorts. So as you display your capabilities by way of your social media presence, the amount of hours sucked away by doing this can add up and become overwhelming unless you get a handle on it.
I was very resistant to using a lot of the tools that are available to help effectively manage an online presence, foolishly so I admit. I am the first to acknowledge and rectify any mistakes that I make. After that I write about them :-) I hear a lot of opinions on scheduling and/or automating, I think we all reach a point when it’s not even optional anymore. We are physically only able to do as much as time allows, so at some point, some portion of social media will just HAVE to be scheduled and/or automated.
So, I recently have started using a few really amazing applications to schedule my post, which have substantially assisted in time management in regard to social media and marketing of my online presence. I tend to want to dive into any and all new platforms so I end up spending so much time using these that it becomes very time consuming. Well I am using the following:
LaterBro is a free application that allow me to set up my tweets. So far so good and I am loving this because it allows me to take just a bit of time to schedule everything. This has decrease the huge push of content at one time, spread my content based tweets out in increments and increased my ReTweets. I love that I am now allowed to send more content without being chained to my computers. Since setting this up I am now able to engage more with friends and followers. Set it and forget it!
Buffer is amazing as well, I just started using this application also. I use the FREE version of Buffer and I only use it to schedule my Facebook Page posts. Buffer is a very powerful tool because after you start to use it you notice Buffer as an option for Twitter and this allows you to add posts that you’ve viewed. You can then add that content to your Buffer to be posted later. There is also, a Chrome Extension that offers the same capabilities. AWESOME SAUCE!
WordPress Tweet Old Posts allows you to tweet some of the old posts that you’ve created that some people may have missed. This is amazing because it allows me to supply friends and followers with content from my QR Code blog that may have been missed in previously postings. This, too is huge because it allows a lot of great content to be read and shared.
Due to the implementation of these tools I have been able to keep my promise to my father & son that I would get more sleep and manage my time better. As usual, I welcome any dialogue so feel free to leave a comment here, catch me on Twitter or post directly on my Facebook or Google+ Page.
- #SocialMedia The Route To Your Next Gig [INFOGRAPHIC] (anisesmithmarketing.com)
- Social Media Tools: Favorite Things (anisesmithmarketing.com)
- A Blog is NOT Optional (anisesmithmarketing.com)
- Be social: Social media for small businesses (marketing.yell.com)