Social Media, Education and Social Good
I have been working within the marketing industry for quite a while and I’ve witnessed many changes, all of them very exciting. The transition from marketing by way of traditional means, have evolved into a new digital phenomenon that rivals, if not surpasses the Internet boom.
Social Media has allowed us to reach out to many beyond our borders, and this is huge for business but also great for those with an interest in doing good. Social Media has demonstrated that it can be a vehicle to drive social good more than any channel that I’ve seen in the past. This is exciting because it brings together those that want to be a part of social good projects with those that are in need of help. This is win -win for all involved, the creator of the project and the recipient of the project.
As much as I love social media I feel 100 times more passionate about education. So, a short while ago I realized that there was no reason that these two worlds should NOT collide. What better way to make that happen, than by creating a new project that allows me to merge the two things that I love most?
I founded Urban Freshman a short while ago, it is a new organization geared toward providing valuable resources for parents and teens to help prepare them for higher education. I felt compelled to create this resource for a variety of reasons. As a mom to a new high school student I feel as if the American public school system is lacking, education has not moved into the age of technological advancement to the degree that is needed to compete and budget cuts to some inner cities will adversely affect our young people for many years. ALL of these reasons and more, factor into why this resource is needed and why I created Urban Freshman.
The digital world is growing, people are more plugged in than ever and this includes kids and parents. In spite of this our current public school systems are not fully preparing our kids for the future. [Take a quick peak at the slide show below]
I know that I cannot change education on a global level but I can provide the information needed for kids and parents to make informed decisions about higher education by way of Urban Freshman.
Although I called this a social good project and I guess technically it is, but for me I feel like I MUST do this! I feel a need to do something beyond complaining on social media about education and how it needs to improve. Additionally I feel as if every work experience that I’ve had, has led me to do something beyond the 9-5 and to contribute to something that has the capacity to help so many.
In closing, we should all try to use the wonderful and global world of social media to make a difference in some way, because now due to social media, we have an opportunity to make a difference on a unparalleled level. Also, if you know a parent or teen that would benefit from Urban Freshman, please share.
5 Career Solutions For The 71% of People That Hate Their Jobs!
I wrote a post titled, 71% of People Hate Their Jobs and I started a bit of a dialogue about how people really feel about their workplace. It was really astounding, that so many people were unhappy in their jobs. If I had been asked to guess at that statistic, I would have though maybe about 45% – 55% at the most, were unhappy with their current employment situation. I would have never guessed the number to be so high, at 71%.
This means that in our daily travels most people will encounter one or more of these 71% and their unhappiness with their employment situation could affect our lives. The chances of encountering one of these unhappy people, if we must deal with customer service oriented industries is probably relatively high. This explains a lot! I am thinking about experiences that I’ve had with customer service professionals, workers at supermarkets, fast food restaurants and it explains a lot. So, I felt a need to provide some tips that may help those in the 71% feel better about their bad employment situation.
The easiest and lamest advice I can offer is to quit your job if you hate it. However, we all know that in the real world, that is just not an option. Since this is not an option, an alternate means of coping is the only choice until a better more permanent solution is available.
One of the hardest things about being in an unbearable position is the helplessness that the situation creates. This is the case with a lot of situations not just a job. The helplessness of living with a job that you hate, is that it is tied to the money that you make, the ability to provide for your family AND the ability to LIVE. We all know that without income supplied by said hated job, life could be so much worse. So, we can just take the “Take this job and shove it…” option off the table for now and lean more toward solutions that will be beneficial in the short term and long term.
A few solutions:
Think about WHY you hate your current job, this is the key to making changes. Sometimes, people find themselves in careers that were selected when they were 17 or 18 when they originally chose their college path. WE are so different than we were at 17 or 18 , and with growing up we may find that the choice we made at this age may not be a fit when we are 30 or 40. So self-evaluation is a great start!
Get involved with a cause that you find near and dear to your heart. It can really add a very fulfilling aspect to your life that may be lacking. It will also allow you to distract yourself from your current situation until your situation changes and most importantly, you will feel connected to something that matters to you.
Update your job skills, this is always a GREAT thing to do whether you love your job or not. It allows you to stay abreast of what’s going on in your industry and will help with future opportunities. Also, it looks great on your resume!
Return to School is also a great way to expand your knowledge and formally brush up on your skills. Take some time to reevaluate your career choice if you find that your unhappiness is a result of a poor career choice or consider learning more about your present field if you are in the industry of your choice. Either way, learning more can only improve your chances of changing your employment situation.
Start a business because it is a perfect time to start and grow a business WHILE you have permanent income. This could prepare you for unexpected and unplanned changes in your employment situation. It could also prepare you to move away from the 71% that hate their jobs to the 21% that love what they do.
Find what you love and do it! If you are not doing what you love now, continue to pursue your dreams until you are doing what you love! As usual, I welcome your opinion, good, bad, ugly or indifferent. You can follow me on Facebook, Twitter and or Google+.
The What, When, Why and How of Content Creation
We have moved full force into a world where marketing has become education based, NOT sales driven as it was in the past and this calls for a different route to be taken with marketing based initiatives.
Content creation is rapidly moving toward being a huge driving force behind what once was traditional advertising, marketing and sales. This changes how we think about marketing in general and will require organizations to re-evaluate their marketing strategies. Based on these changes, the ability to create original, thought provoking and shareable content is not optional anymore it is mandatory.
According to Ad Age’s survey, 55% of marketers have increased their content-marketing budgets this year and is expected to do so in 2014 as well. The companies that are forward thinking enough will be a part of this trend, those that are still old school will not and fall that much father behind in creating the digital footprint needed to present themselves as authorities in their field.
At one time there were sales collateral produced by companies that were used to promote that company as an authority in their field. Traditional print pieces, brochures and magazine articles were once used to promote organizations but with so many people living in a plugged in world these channels are no longer as effective as they were during the print era. This is the dilemma, so what’s a company to do?
It’s time for companies to take the shift in consumable media serious and open their eyes and minds to change. People are just not consuming media utilizing the channels such as print as much as in the past. Media or content is consumed on social media channels and blogs by way of tablets and mobile devices. So it is imperatives that business who want to be viewed as authorities start to take content creation very serious. Businesses MUST start creating content AND publishing that content to the channels that people are utilizing!
So let’s take a look at the what, when, why and how of getting started.
This is the easiest question you can address because the WHAT of content creation is promoting WHAT it is your organization does. Every office has one or two people that are informed about EVERYTHING about the company. These are also usually the people that have been with the company since the company started. This person is a valuable source of information to a content creator! They are your brand ambassadors and they have the ability to provide the WHAT of content creation for your content creator.
You should create as much content as you or your company can physically manage and post it as much as possible. If you get a content creator that is on their game they will be able to stretch out a small amount of content into multiple pieces of creative and engaging posts on a blog. This content can then be posted over a period of time. It would be a great idea to create a publishing calendar so that you can have an organized and consistent flow of content moving through your digital channels at all times.
By providing an abundance of content this allows you or your company to become authorities within your industry. If you become an authority in your industry you can increase your exposure, improve Google placement and potentially increase sales. This is just a no-brainer.
At one time the company with the biggest marketing budget was the company that had the most exposure and sales. The same thing applies here except we are dealing with online content, which has essentially replaced a lot of traditional marketing channels as a way to consume media.
There are so many ways to create content and so many types of content that you can create, written, visual, video or a combination of all. The most important thing is to provide a variety of types of content and use analytics/insights to gauge the effectiveness of the content that you are providing. Some say that visual content does best, some say video but every audience is different. This is why using the data from analytics is imperative because it will allow you to see what kind of content your readers like. This allows you to create and share more of the content that is in demand and less of the content that is less than favorable.
To get a better idea of the importance of creating content for your brand, take a look at the infographic below.
As marketing changes so MUST the willingness of companies to keep up with the trends that will keep them ahead of their competitors and content marketing is one of those trends. We no longer have such a high demand for print, brochures but an increasing demand for blogs, newsletters, website articles, white papers, and special reports. Content creators are key to providing this type of content and it is essential that that content be original, engaging and shareable.
So stop reading and get started with creating great content for your brand!
Posted in Content Marketing
Tags: Advertising, Anise Smith, Blogging, Business, content, content creation, Content Curation, content is king, content marketers, Content marketing, Digital marketing, Facebook, google and content, Google+, Internet Marketing, Marketing, Marketing and Advertising, Marketing strategy, providing great content, Search Engine Optimization, Social Media, Twitter
Due to #Mobile and #Social: Every Business MUST Be An Internet Business
When the Internet initially started to become mainstream in the 90’s there were so many companies that felt as if the, then called World Wide Web, was a fad and that it would go away. Hmmm, “how’d that thought process work for ya?” Not so well for those that were reluctant in embracing the World Wide Web, now called the Internet.
I cannot fathom why many many years later there are still people in the world that have selected NOT to embrace technology as a part of their lives. I do have a little bit of tolerance for those that are not into it on a personal level but businesses that STILL have not fully embraced technology are doing themselves a disservice.
In 1995 it was perfectly fine to consider getting a website and waffle in the process of getting that done. Fast-forward eighteen years, YES eighteen year, and organizations are STILL waffling and more behind than ever. We have moved so much beyond just having a website not that it is mind altering. We have also moved to an era where waffling could allow your competitors to get such a big jump on your organization that you would forever be behind the eight ball.
Due to the super quick growth of the tablet and mobile industry we do not have the luxury of waffling on decisions to go full force into the new and aggressive digital marketing space. In fact, if you have a brick and mortar business, you can really no longer even view your organization as a traditional business. YOU must start to see your business as an Internet business. EVERY BUSINESS IS AN INTERNET BUSINESS now.
There is literally no such thing as traditional business anymore, ANY and ALL businesses must be online; therefore, considered Internet businesses. With so many people accessing company websites with mobile devices it’s not even enough to have a traditional website. YOU must be mobile.
It amazes me that there are so many organizations that have not grasped the importance of an online presence. It’s been eighteen years or more since the Internet became mainstream, I don’t think it’s going anywhere anytime soon. Actually the Internet is fast becoming the most effective way to market any business.
Traditional ways of consuming media is a thing of the past, very few people read newspapers, magazine, flyers, brochures and pamphlets as a primary source of information as was once the case. If someone finds your traditional media somewhere, they search for a website or social media channel to find out more about your company using their mobile device.
So companies that are still utilizing these traditional media outlets for the majority of their business are placing themselves behind the eight ball and additionally presenting themselves to their clients as a company that is NOT on their game.
Companies must create a strong Digital Footprint for their brand and use traditional marketing as a means to DRIVE traffic to their online brand, not the other way around. Traditional media as a primary source of gaining information is DEAD, like the steel mills in Allentown. I’m not saying that all companies should stop using traditional media, but I am saying that you must go where your customer base is and that’s online and by way of mobile device. Simply, people are using mobile devices to access information about YOUR Company and YOUR competitors so that’s where you must go. People are on social media channels accessing information about YOUR Company and YOUR competitors, so that’s where your organization must go.
As we decide to lead our organizations into this digital journey of social media and mobile we must realize that we can not just adapt our old “shove the company pitch in their faces” way of marketing. That does NOT work with social media and no one using a mobile device will want to scroll through an old school organizations long winded pitch about what they do, what they sell, blah blah blah, on their mobile device.
A few keys to reaching your social and mobile audiences are:
- Mobile Website: YOU must first have a mobile website. This is not even optional anymore. With the rate of people consuming media on the go if you opt out of having a mobile web presence you are turning your back on a huge amount of customers and YOUR competitors will be right there to grab them from you.
- Social Media: You must have a strong social media presence AND a strategy that is socially driven. Posting your sales pitch on your channels ONLY displays that you have not fully grasped what our new social oriented world is about. Old school marketing strategy consisted of sharing prepackaged content saying all the right things to push your message without regard for the customer. Social Media is about sharing social oriented content that appeals to YOUR READER. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services. I’ll say that again. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services.
People are on mobile devices AND on social media with their mobile devices so it is imperative that ALL organizations have a presence on both. Take a look below in the statistic on mobile usage.
As of May 2013:
- 91% of American Adults have a cell phone
- 56% of American Adults have a smart phone
- 67% of cell phone owners check their phone for messages, alerts and calls EVEN if the phone is not ringing or vibrating.
- 44% of people sleep with their phone next to their bed.
As of April 2012:
- 55% of adult cell phone users use the Internet on their mobile, which has doubled in three years.
- 31% of cell phone Internet users mostly use their mobile device for Internet, not desktops or laptops.
- 17% of ALL adults cell phone owners use their cell ONLY for accessing the Internet.
- 31% of cell phone uses look for health or medical information online.
- 68% of Smartphone users use their device to access the Internet.
With desktop computer usage on the decline, laptop usage rising and mobile usage growing at a super quick rate of speed businesses, MUST start to see their businesses as Internet businesses. They can no longer AFFORD to ignore having a strong presence in the SOCIAL and MOBILE space.
It’s time to ADAPT your ORGANIZATIONAL strategies to the new the new mobile and social world NOT keep your same old school strategies and add digital as an afterthought. It’s a new world squirrel Adapt or die.
Pew Internet http://pewinternet.org/
Tags: Anise Smith, Business, Company, digital marketing with mobile, Facebook, get a mobile website for your business, Internet Marketing, Marketing and Advertising, mobile in 20 minutes, mobile taking over, mobile web and your business, mobile web for business, mobile website templates, mobile websites cheap, mobile websites run on wordpress, Social Media, Twitter, websites not enough you must be mobile, why you must be mobile, why you need a mobile website. mobile web and social for business, World Wide Web
I was a HUGE fan of Google Plus from its initial introduction and I was one of the many people within my social circle that jumped on board immediately. We were all a part of the original beta testers and were immediately impressed with this platform. In the earlier stages of Google plus, there were many that were of the “either or” mentality about social media, either they leave Facebook or try Google Plus. Even with so many doubting the importance of Google plus, there were many within my social circles that knew that Google was on to something. Many, like myself are still of that mindset.
I had a discussion over a year ago, with a recreational Facebook user that argued how irrelevant Google Plus was and how it would remain so because HE felt as if Facebook would always rule. As a recreational social media user that shared pictures on Facebook two or three times and would log on every 3 months or so, how could he recognize the importance of a platform beyond his own minimal recreational use. I won’t even go into why anyone NOT living under a rock in Narnia with centaurs would ever minimize a Google platform. With the exception of a few platforms, Google has been known to turn dust into gold.
Although I have always been excited about the possibilities of Google Plus I never thought of it as a platform for casual users. I always thought of Google plus and its extraordinary capabilities for business owners and digital marketers. Honestly I never pictured a person like Mr. Recreational user pounding away and connecting on Google plus. However I did think of digital marketers like myself and other likeminded marketers in my social circles utilizing this as a huge platform to boost their exposure and their clients’ exposure in ways that we have never seen before, even with Facebook.
I am not comparing it to Facebook beyond placing in into the category of Social Media platform. I’m not minimizing Facebook in anyway, because who could ever minimize a platform that really was a pioneer in the sharing and oversharing world that we live in today. Facebook literally changed HOW we communicate, how much we communicate and even extended into the workplace changing the marketing and advertising fabric of practically EVERY organization in business. Facebook could NEVER be minimized because they really changed the world and our views of communication and sharing information.
Although Facebook boasts over one billion active users Google plus has the power of the biggest search engine in the world behind it, Google. This is what separates Google plus, as a social media platform, from Facebook. Google is so darn huge that we don’t even use the phrase search engine anymore. I don’t search, I FREAKIN’ Google. I haven’t searched something since back in the 90’s when those now obscure search engines like; Looksmart, Infoseek and AskJeeves were around. WE ALL FREAKIN’ GOOGLE NOW, we DO NOT search.
Google in all of it’s greatness has been “on to something” since the introduction of Google Plus and they have, in their own Google Greatness kind of way molded this platform into a platform that shouldn’t be ignored. There have been many subtle changes to Google and Google plus since they pushed the social search platform out to the masses.
Initially Google plus wasn’t much to look at with its small narrow banner and boring look, but the layout has been tweaked a few times to create a much better-looking page. The last few tweaks consisted of the banner change and a full layout change.
There were outward changes to the Google plus platform but most of the changes were behind the scenes with Google and very gradual. These are the changes that will benefit businesses most.
- The integration of all Google Services
- Uniform sign on
- Personalized search results
- Google places merging into Google Local
- Blogger ability to be shared easily on Google+ Pages
- Blogger becoming a much more relevant blogging platform
- Google+ and team up with Zagat
- Finally, the push toward social search
In essence there has almost been a full integration of all Google Services with Google Plus at most and at the very least these services greatly compliment Google plus. Any way you look at it, the integration of these services with Google plus creates an avenue in which shared information meets search. SOCIAL SEARCH.
Social Search is something that Wajam tried but never was able to move forward as successfully as Google will. Also Facebook tried to play the social search game with Bing. We all know how that worked out. Besides there really cool TV commercials, no one really gives a poop about Bing because they are really kinda’ sorta’ irrelevant in the search game. Or I should say in the Google Domination Game.
Google plus is the platform, now that it is merging all of the Google services, will be a pioneer and will dominate Social Search. An avenue where social results will play a role in search results. Oh wait, that’s happening now.
Take a look at the graphic below of an image that I posted to Google plus that displayed in Google search results, for a company that I represent in the digital marketing space.
THIS is Social Search, THIS is Google plus and THIS is why you are seriously cheating yourself if you do not have your company page on Google Plus.
- Public Shaming In Social Media: Is It A Form Of Bullying?
- Digital Marketing: Targeting Your Audience [Infographic]
- It’s A Brand New World, It’s Mobile And Is Your Organization Ready?
- How Social Media and Search Will Combine in Search Marketing Integration
- Social Media & Search Marketing: An Optimized Content Strategy
Digital Marketing will be used to some degree for practically every marketing campaign moving forward. Whether we go with a campaign that includes video, slides or social media channels, digital marketing now is a huge aspect of marketing now. One of the most important things we can do when deciding which digital marketing channel that we utilize is deciding which platform(s) may target our audience best. This is becoming increasingly more important with so many digital marketing channels available now.
If we want to be successful in our Digital Market campaigns it is very important to stay abreast of all of the channels but also to be aware that all channels do not fit the needs of all audiences. For instance Pinterest is primary geared toward a female demographic so if we are marketing services that are geared mostly toward men, this may not be the ideal platform to use.
Take a look at the Infographic below to give you an idea of HOW to target the proper digital marketing channel for your target audience.
Please Include Attribution to InternetServiceProviders.org With This Graphic
Social media and its uses have grown substantially in the past few years. Most people log in to social media channels several times per day and some just log on and never log off. I’m not admitting to this but I’ve HEARD that it happens. :-) Social Media has become so huge, as a source of information that news breaks on Facebook sometimes, quicker than traditional news media channels. I was literally watching breaking news live on TV and news still broke on Facebook and Twitter at least 5 minutes or so before traditional media. That is astounding and quite frankly still surprising, in a very cool way of course.
Social media has a variety of uses, it is a great way to catch up with old friends, meet new friends, extend your network and make business connections. It is also a great way to get involved with social good ventures and this is one of the most wonderful things about social media. I’ve found that social media has been for the most part good and this is primarily due to the circle of friends in my network. I’ve met so many people that have hearts of gold that it allows me to believe that there are still lots of amazing people in the world. We all need proof of good in a world, when we all see so many bad things.
I believe that social media is still primarily good because I am surrounded by so many amazing people that are involved with social good projects that really have helped so many people. These people throw themselves into causes selflessly and quite often. So much so, that I am in awe about the power of social media and how it can and is being used for great causes. With so many good things happening I guess I shouldn’t be surprised that sometimes good can be offset by some things that are not so good. One of the not so good things that have reared its ugly head is the growing trend of public shaming.
A few years ago I noticed an incident of public shaming in social media, which escalated into something quite ugly. There was a situation in which a few people felt as if another person was spamming. I cannot definitely say if the incident was true or false but I do remember that the entire situation was extremely ugly and brought out a lot of meanness in a lot of people involved. Everyone is very entitled to his or her views but what escalated this issue was how so many people jumped on the bandwagon and formed a Salem Witch Trial sort of hate mongering mob campaign against this one person. Ok, say if this person was in fact guilty of spamming, which is not a great thing but why would that person be deserving of the mob of people that went after him as if he were an abuser of animals or something equally heinous. What is most disturbing about this is the mob mentality and the willingness of people to jump in the fray for negative actions against another without finding out any details. At the time of this incident I believed it to be an isolated incident and proceeded to push it to the back of my mind in hopes that I would never witness a repeat of such unnecessary nastiness. Unfortunately this was not an isolated incident.
I’ve noticed a surge in these online behaviors starting with a restaurant and others resorting to public shaming. I also noticed a repeat in how quick others jump on the bandwagon of negativity, even when some don’t even seem to understand why they are doing so. There seems to be a new wave of people, organizations and restaurants that have resorted to public shaming for a variety of reasons.
I am not claiming that I have never taken a shot at an organization with less than desirable customer service utilizing online channels. I admit that I had a very open online divorce from Comcast, so maybe I am just as guilty as others. Although I have never gone after in individual with the goal of publically shaming them, I have had negative online dialogue about a company or two. Maybe they were wrong or maybe not but I think that I should now analyze and revaluate how I handle things. This realization is prompted by how ashamed I am of the behaviors that I have witnessed lately.
When we utilize an online platform as a means of public shaming, is that NOT a form of bullying? Could there possibly be a better way to make a point or let your displeasure with another be known? Is ruining a person’s reputation and possibly shaming them publicly the best route to take? Are we at the point that when we feel wronged that we are justified somehow by automatically jump on social media as a means to, not only voice our displeasure but round up the troops of our followers to jump on our bandwagon as well, in a lynch mob fashion?
Maybe we should ALL revaluate our usages of social media. How about we bring the human element back into social by reaching out to have a conversation [privately] with someone that we feel has wronged us instead of rounding up our loyal followers and creating a lynch mob. It needed to be said….
I will start with addressing my online behaviors….
Posted in Social Media
Tags: Anise Smith, bullying, bullying in social media, Business, Comcast, Common good, Digital marketing, Facebook, Internet Marketing, Login, public shaming, public shaming in social media, Salem Witch Trial, Social Media, social media and public shaming, social media bullies, social media public shaming and bad behavior, Social network, Twitter
As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.
It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.
I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others. I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.
A few really essential platforms that help me to manage my time more effectively is as follows:
This option is by far one of the BEST things that Facebook accomplished in all of 2012. Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts. This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!
This continues to be a GREAT option for scheduling social media posts! Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade. If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.
I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.
I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments. Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.
If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.
Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes. So much has happened in the world of Digital Marketing in 2012, all pretty exciting. Progress is always a wonderful thing and all of the changes, good, bad or ugly is history altering in this industry.
With so much change occuring last year, we should start 2013 with mastering some things that will alter and enhance our lives within this ever changing digital marketing space. Take a look at the 13 things you should master in 2013.
- Google+: Last Year Google+ barely made my list although I was always a fan. I must admit to being quite guilty of not utilizing this platform as much as I should. So this year I will change that! Google has really stepped up their game with this platform and that is a game changer for social media platforms. Google has integrated all of the Google services, this is HUGE. Google rolled out a great connection with Blogger, Youtube, merged Google Local and added Communities. ALL HUGE, especially when Facebook has been making so many changes that have not been beneficial to brands. One of these changes is the algorithm change almost forcing brands to utilize Facebook ads to get the exposure that they once had for free. Also the new layout that doesn’t allow branded iFrame pages to be the default landing page, again forcing brands to look at other channels for driving website traffic, namely Facebook ads. Finally Facebook doesn’t allow contact information on brand cover pages. ALL of these choices that Facebook has made make it very easy for brands to explore Google+ for their brands.
- Explore Twitter more thoroughly: As Facebook minimized avenues in which brands could expose their contactinformation to their followers, Twitter provided an opportunity for brands by way of the new layout and header to maximize exposure. This is reason enough to explore Twitter more or utilize it more, if you currently do not use it as much as you should.
- WordPress: If you are not utilizing wordpress and you have an old school traditional website, now is the time to consider looking at WordPress as your website/blog platform. The endless possibilities of this platform is enough to make you take a look at it and go for it. Also venture outside of the templates offered by WordPress, there are so many websites that offer templates that may better fit your brands needs. If you can’t find one suitable, consider getting a custom template created just for your brand.
- Triberr: Is a MUST have this year as it was last year, maybe more so. I cannot stress the importance of this platform enough. EVERYONE that blogs needs to be a part of Triberr for the maximum exposure to their blog. The key to Triberr and being successful is being selective about Tribes. Make Triberr a part of your digital marketing strategy for 2013 NOW!
- Refresh Your Brand: Your digital marketing strategy loses its effectiveness without consistent branding. It is very important to have a memorable and consistent brand across all social media channels. A new year is a great time to freshen your old brand or even start from scratch.
- Monetize Your Content: If you have a decent blog following you should consider monetizing your content. Look at Google ads, affiliate marketing and other monetizing options.
- Go Visual: Even if you are currently put off by Instagram don’t let that stop you from diving into other visual platforms. Check out Flickr, Pinterest or both. Don’t forget to incorporated Youtube into your Digital Marketing Mix. The new year is a great time to create a company capabilities videos displaying some of the new services that you offer or emphasize some of the other services that you currrently offer. Incorporate your new refreshed brand while you’re at it in to your Youtube channel.
- Add some traditional Marketing to your mix: All of any one way to market is never a good idea even in this very digital world. I have blogged often about integrating digital into traditional marketing, but there are a few traditional marketing concepts that work well with digital marketing concepts. Although traditional marketing has changed so much it is not totally obsolete. A fusion of traditional and digital marketing is something that should be explored. Consider doing a direct mail campaign to reintroduce your newly branded online presence and wordpress page. This will allow you to tie your marketing efforts together and create some buzz about your newly branded online presence.
- Explore new technologies: There is always a reason to explore new technologies, primarily because we are living through a huge period of change with technologies. Although these technologies aren’t exactly new, they are not totally embraced yet so learn more about Augmented Reality, Cloud Computing, 3D Printing and more.
- Explore Mobile: Just in case you haven’t noticed yet a lot of people utilize their mobile device probably more than their laptop and/or desktop. Make your site mobile ready, if you haven’t done so yet. Also consider getting a mobile website if you do not have the ability to make your site mobile ready and create a redirect from your traditional site to your mobile site. This would allow people that are on mobile devices to automatically go to your mobile site if they are on a mobile device.
- Explore QR Codes again: Mobile devices aren’t going anywhere, if anything usage will increase as the years go by. QR Codes are a great way to create great campaigns to get people to your website. Make sure your QR code campaign is well planned and executed. A few tips, you must have a call to action. You must give a person a reason to scan and make sure your QR Code scans to a mobile device. Finally have a GREAT QR code scanning App. I am currently using Scan.Me and It is the best QR code scanner that I’ve used as of yet because you just move your mobile device close to the QR code and it scans. That’s it, no fiddling around, minimal steps. Tie your QR code campaign to your new direct mail campaign! WINNING!
- Social Media Time Management: Time management is essential with social media, which can honestly be a huge time suck which could lead to burn out without effective time management. Social Media burn out is not even an option, if you are a Digital Marketer. So utilize tools that will help you manage your time more efffectively.
- Finally, Have FUN! Digital Marketing is FUN especially if you have figured out a way to effectively manage your time!