Just a few years ago people were feeling a sense of urgency to get a very basic web presence up and running. Now companies that panicked in creating that very basic website now have bigger issues if they have not moved beyond updating that website.
Organizations not only have to keep up with all of the changes with web creation vs content management systems, they now have to integrate mobile into the mix. With the integration of mobile platforms, organizations must be able to adapt marketing strategies for mobile while keeping up with the many changes that go along with those platforms.
It is a brand new world, that world is fast moving, powerful and can literally fit in your pocket. We are living in a world driven by mobile technology and users that need to have an ongoing source of information all the time and at their fingertips drive this. This is GREAT for people like me that are driven by technology, that have embraced this super quick moving technology but for businesses it can be tough keeping up. Especially if your organization is NOT technology focused.
So, not only do organizations have to adapt to mobile technology they MUST see that the dynamic that pushed the change are the people that are utilizing these technologies. PEOPLE are the driving force behind the change, they consume information differently, and they NEED to have information at their fingertips. So since organization MUST adapt their business strategy to incorporate mobile technology they must also understand that people have also changed. This understanding will help in visualizing the future sales and marketing strategies of their organizations.
At one time people were fine with consuming content by way of traditional sources such as newspapers, radio, television and other printed materials. NOW there’s a wave of people that have limited interest in those forms of media. These are the people that are driving the super quick change and this is a huge demographic that organizations must adapt their content for and recognize that these people are the population that are driving the change.
Mobile technologies are growing at a quicker rate than any technology in history. Take a look at the infographic below to give you the what, when, how and why of this growth and what you need to do to adapt your organizational structure to capitalize from this growth.
By now we are ALL aware of how Digital Marketing has taken the world by storm. We really don’t think about it because it was a process that happened so gradually. One minute we were flipping through the Fall Preview Guide of the TV Guide to see all of the next seasons shows and the next thing we know, we are viewing that edition ONLINE.
I was recently having a discussing about things and I mentioned to the person about the changes that have occured and how quickly. They gave me a puzzled look until I used the TV Guide Analogy. We have really quite literally been taken over by Digital Media. We use mobile phones for conversations, taking pictures, interacting with people and occasionally even talking on it. :-P Although I prefer traditional paper books, the sales of traditionally books have been on a steady decline due to the increasing popularity of book readers like Nook, Kindle and iPad. We have come a long way baby!
There will be NO industry left untouched by this historical growth of technology. One of the industries that I would love to be enveloped, altered and changed for the better by this amazing Digital Technology boom is Education! I just had a conversation that started with politics and ended with education that detailed how education needs to be pulled from the manufacturing era into the technology era. Well, due to the growth of this technology era, I believe it’s a possibility and I would LOVE to see how things could evolve.
Take a look at the infographic below that displays how education could benefit from a strong boost of the digital era.
Please include attribution to TheBestColleges.org with this graphic.
I am a huge fan of the future of technology and I am so looking forward to some of the things that technology has to offer us moving forward. I am still waiting for the flying cars that were featured on The Jetsons back in the day.
Well Corning is working on some amazing advancements in the future of technology by way of using Glass! Prepare yourself for awesome sauce! Take a look at the videos below to give you and idea of how awesome this technology is and what role it will play in our very near future.
- Tablets, #Cloud Computing and #SemanticWeb Will Change How Organizations Do Business (anisesmithmarketing.com)
- The future of technology means making the computer disappear (scoop.it)
- Where are our flying cars? [Flying Cars] (jalopnik.com)
- The Benefits of Expanding Your Business Into A Global Market (anisesmithmarketing.com)
We all respect, admire and hold Google up on a very VERY high pedestal because we all know that Google RAWKS on ice. However there have been some people yelling that Web 3.0 is here and it’s Google+. Umm I would say NO on that, negative, nada, no dice. Get the point. Don’t get me wrong, I am a lover of Google and I really believe that they have really outdone themselves with Google+ considering the not so successful attempts at a Social Platform in past. I do not however think that Google+ IS WEB 3.0.
If we just stopped a minute to think about that, just think about the term WEB 3.0. YES, WEB 3.0 not Google+ 3.0. Although Google is quite huge especially right now, they ARE NOT the entire WEB so it is impossible for Google+ to be considered WEB 3.0 or the Semantic Web as it is being called.
Although we are really moving quickly toward WEB 3.0 we are not there. Google plus is a Social Media platform and does not encompass the entire Web. I believe that Google will play a huge role in Web 3.0 as they have in Web 1.0 and now Web 2.0 which is the social aspect of computing. However there will be many other players in the emergence of Web 3.0. Simply put Web 3.0 or the Semantic web will allow different forms of technology to communicate which will create a more “intelligent” Web.
Web 3.0 or Semantic Web defined.
The Semantic Web is a vision: the idea of having data on the Web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data across various applications. …
Take a look at some resources that will give you more information on Web 3.0 or the Semantic Web.