Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics


September 2011

Land the Tech Job of Your Dreams


As a tech focused person I am always interested in what’s going on in technology in general, innovations, news and the companies that are behind them. Some of the heavy hitters like Google, Apple and Facebook are the companies that I watch more often as they set the trends in technology.  I always like to know what they are doing, how they are doing it and who’s working on these projects.

If you are a person that’s involved in any technology industry it would be as close to heaven as you could imagine to snag a position at any of the huge tech companies that are literally driving innovation. Take a look at some things you could do to make this happen.

Tech Job
Created by: Masters Degree

How Much Tech Innovation is a Fluke and How Much is Planned

In one of my more analytical moments I started to think about how much of the technology that we utilize is actually a planned creation or invention as opposed to just being a fluke.  I started thinking about this because technology is so involved and sometimes extremely complicated. This lead me to wonder about the creative and brilliant minds behind some of the great technological resources that we are utilizing.

Take a look at the infographic below about technology and its sometimes surprising, origins.  It will amaze you.

Created by: Online PhD

Are We Too Dependent on Our Computers?

young beautiful girl sleep on laptop outdoor
I am a huge advocate of computers, technology and social media, so of course I would never think that we are too dependent on our computers. However some may view it as such but I prefer to think of it as computers giving me freedom to get more done.  What do you think? Are we too dependent?

Created by: College At Home

Media Consumption: Who’s using what [Infographic]

Media consumption by way of TV, Internet,  Movies and more are consumed in different ways by different groups. I know personally my TV consumption has gone down substantially since my ongoing love affair with Internet Marketing, Social Media and other New Media Technologies. Take a look at how we are consuming media now based on age group and time of day.

Media Consumption - 2011
Created by: MBA Online

Are Traditional Books a Thing of The Past


Technology is growing so fast and it literally effects EVERYTHING in our path. I don’t believe there is one industry that has not been effected by the super fast growth of technology.

Books are the latest industry that have been effected greatly by technological growth. Traditional books may very well be a thing of the past sooner rather than later  Take a look at the infographic below to give you and idea of how books have been effected by technology

Textbooks of Tomorrow

Blogging: Formats, Followers and being Found



It is wonderful to have blog, have things to write and to shares those things with the Internet masses. However to me one of the biggest challenges is getting people to read your blog, getting exposure and quite frankly being found by people that are interested in reading what you write.   A lot of these things are beyond our control, but some of the things can be helped along a bit.  A few of the thing that you really need to look at are your blogging platform, how you circulate your blog and the keywords/tags used for your blog.



Hordes of people immediately go with a WordPress blog because many people have them and they are THE recommended blogging platform. Although I have jumped off of Haterade toward WordPress, I am still not feeling oh so warm and fuzzy about that platform either.  However I do understand the need to utilize a WordPress blog for certain situations. With that said NOT all blogs require the WordPress platform. Although I am no longer spewing hate at WordPress, I do believe there are other platforms that are much easier to deal with, have your content shared and followed by your readers. If you would like your blog easily shared and followed I would suggest going with Tumblr or even Posterous, both of which I’ve found to be the most social media friendly of all blogging formats. If you need a whhoooo big word alert “Content Management System” you should go with WordPress.



It is very important that my blogs circulate to the masses, of those that have an interest that is. So I have a Tumblr blog, which has a pretty decent amount of followers, and a Posterous blog, which also has pretty good share/follow ratio. These two blogging formats fit my needs for the subject matter that I use them for.  I am also, currently working on an ecommerce Project that needs a different format so I had to go with the WordPress option.  Overall in the blogging platform selection, it is important to analyze your needs, the ease of use and focus of your blog before selecting a format



After selecting you blogging format it is very important to have the information that you’ve written or that you plan to write, be found by readers.   There are so many blogs floating about, that there’s an abundance of competition within the blogosphere. So you want to create an avenue in which your blog can be found. Utilizing some very simple SEO strategies can do this, try adding categories and key words in your tags. When selecting keywords think of your blogs subject and what words people would use to find your blog. For instance if your blog is about dogs, think of some words that people would Google to find information about dogs. Then use those words in your blog posts and as tags. Very simple! Ok, stop reading and start blogging!

As usual I welcome any comments, good, bad, ugly or indifferent. So feel free to comment here, catch me on Twitter or post directly to my Facebook wall



Talking to Computers and movement toward the Semantic Web




As technology evolves so does our ability to communicate differently.  Technology is now using ASR or Automatic Speech Recognition which allows you to communicate effortlessly with your devices. ASR is setting the stage for the Semantic Web in which computers will communicate with each other.


Every movement in technological advancements is moving us more toward the Semantic Web and Future Technologies. What we once thought of as the future of technology or science fiction is indeed happening now. Are we ready for this technology? What will it mean for businesses and individuals. Take a look at the Infographic which displays this technology


Speech Recognition
Created by: Medical Transcription

For Breaking News its Social Media All The Way




Yesterday, I had quite an amazing day and it was literally groundbreaking. I experienced an Earthquake on the East Coast, which started from Virginia and headed up the coast to Philly and beyond.  The Earthquake itself was quite astounding as it is totally NOT an East coast thing. What was more astounding was the way in which everyone, including myself gathered the news about the quake.



I’ve always stood by my opinion that the Internet, more specifically Social Media has had a profound effect on the world as we know it and our everyday lives. However, you truly realize this effect when something that is very newsworthy happens. I frequently commented on how newspapers, traditional media sources and traditional journalists are practically obsolete, although I considered it a bit of an exaggeration. Maybe there is more truth to the statement than I was even willing to believe. 



So yesterday, after suspecting that I had in fact experienced some sort of natural occurrence and that my dwelling was not falling down around me. I did not, for one minute even consider turning on a TV or radio, I immediately went to Twitter and then Facebook. To me it was never even a thought to check what the news media or radio stations were reporting. Instead my first reaction was to find out what was being said by way of Social Media. I did eventually turn on a TV but it was AFTER I found out from online sources what was going on.



To me this is a strong indication that Social Media has taken a place in our lives that was once dedicated to other sources of media like TV or Radio. This progression was gradual and almost unnoticeable.  This made me wonder how media will be viewed moving forward.  Will traditional media sources like TV and radio continue to be relevant? Are they relevant now? Is it old school to watch traditional news programming? Will our kids even think to turn on the TV to get news? 



As amazing as technology is, are we missing out on anything by not turning to traditional news sources first? Does it matter? I would love to know your thoughts, so feel free to comment here, catch me on Twitter or post directly on my Facebook Wall.



Linux powered everything: Desktops, Mobile and Tablets [INFOGRAPHIC]



One of the things that we don’t think about is HOW are devices are powered. I am guilty of that as well, I don’t really care what’s behind the scenes only that it is working properly.


I do know people, admittedly just a few that are involved with Linux and I never gave much thought to what they do. So now kiss your Linux person because they play a HUGE role in powering the techie devices that you love so much!  Check out the Infographic below.


Linux Market Shares
Created by: MBA Online

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