It is wonderful to have blog, have things to write and to shares those things with the Internet masses. However to me one of the biggest challenges is getting people to read your blog, getting exposure and quite frankly being found by people that are interested in reading what you write. A lot of these things are beyond our control, but some of the things can be helped along a bit. A few of the thing that you really need to look at are your blogging platform, how you circulate your blog and the keywords/tags used for your blog.
Hordes of people immediately go with a WordPress blog because many people have them and they are THE recommended blogging platform. Although I have jumped off of Haterade toward WordPress, I am still not feeling oh so warm and fuzzy about that platform either. However I do understand the need to utilize a WordPress blog for certain situations. With that said NOT all blogs require the WordPress platform. Although I am no longer spewing hate at WordPress, I do believe there are other platforms that are much easier to deal with, have your content shared and followed by your readers. If you would like your blog easily shared and followed I would suggest going with Tumblr or even Posterous, both of which I’ve found to be the most social media friendly of all blogging formats. If you need a whhoooo big word alert “Content Management System” you should go with WordPress.
It is very important that my blogs circulate to the masses, of those that have an interest that is. So I have a Tumblr blog, which has a pretty decent amount of followers, and a Posterous blog, which also has pretty good share/follow ratio. These two blogging formats fit my needs for the subject matter that I use them for. I am also, currently working on an ecommerce Project that needs a different format so I had to go with the WordPress option. Overall in the blogging platform selection, it is important to analyze your needs, the ease of use and focus of your blog before selecting a format.
After selecting you blogging format it is very important to have the information that you’ve written or that you plan to write, be found by readers. There are so many blogs floating about, that there’s an abundance of competition within the blogosphere. So you want to create an avenue in which your blog can be found. Utilizing some very simple SEO strategies can do this, try adding categories and key words in your tags. When selecting keywords think of your blogs subject and what words people would use to find your blog. For instance if your blog is about dogs, think of some words that people would Google to find information about dogs. Then use those words in your blog posts and as tags. Very simple! Ok, stop reading and start blogging!